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Digital consultant skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Sung Eun Park,

Sally Baalbaki-Yassine Ph.D.

Below we've compiled a list of the most critical digital consultant skills. We ranked the top skills for digital consultants based on the percentage of resumes they appeared on. For example, 12.6% of digital consultant resumes contained powerpoint as a skill. Continue reading to find out what skills a digital consultant needs to be successful in the workplace.

15 digital consultant skills for your resume and career

1. PowerPoint

Here's how digital consultants use powerpoint:

Designed information systems and strategies for major accounts Drafted proposals for work and created PowerPoint presentations for recommendations
Designed and updated comprehensive database management system, advanced PowerPoint presentations researched future sales opportunities for $80MM printing company.

2. Digital Marketing

Here's how digital consultants use digital marketing:

Provide consultation for all aspects of digital marketing and advertising to automotive clients nationwide.
Designed digital marketing strategy to increase site lead generation.

3. Client Facing

Here's how digital consultants use client facing:

Experience with creating static ad units(Illustrator).-Own and manage prospect and client facing promotional email program.
Managed and monitored the production of client facing reports, studies and presentations to brand standards.

4. Project Management

Here's how digital consultants use project management:

Provided thought-leadership and project management services.
Assist with project management of SEM campaigns to drive website traffic and goal conversions.

5. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how digital consultants use digital strategy:

Designed digital strategy to focus on conversions and lead generation.
Helped pave on-ramp for Food Network's Digital Strategy Dept.

6. Digital Channels

Here's how digital consultants use digital channels:

Managed website optimization projects through A/B/n and multi-variate testing across products and digital channels using Adobe Target.
Helped to identify core business communications and marketing needs and developed the sales/marketing channel strategy, setting foundations for digital channels.

7. Media Management

Here's how digital consultants use media management:

Research and establish social media management platform.
Handle Social Media Management, Social Media Advertising Campaigns and Reputation Management for a group of Akron Beacon Journal Clients.

8. Digital Products

Digital products are intangible products sold online that don't have a physical form but exist in a digital form and can be electronically stored in a file or multiple files online without the need to replenish inventory. Examples include ebooks, downloadable music files, internet radio and/or television, software, digital images, etc.

Here's how digital consultants use digital products:

Assisted current product subscribers with integration of digital products into their classrooms and troubleshooting technical and pedagogical roadblocks.
Worked with several clients to modify and develop their digital products and processes.

9. Digital Solutions

Digital solutions are tools that digitize a process to automate or enhance customer experience and reduce cost. Digital solutions can be software platforms, automation software, payment gateways, and process optimization applications.

Here's how digital consultants use digital solutions:

Communicate additional sales opportunities to Cobalt s Digital Solutions Managers by submitting leads when uncovering opportunities with dealers for additional products.
Supported local sales managers and sales representatives by providing consultation on digital solutions.

10. User Experience

Here's how digital consultants use user experience:

Communicated User Experience and product quality expectations through ongoing engagement with IT, IA/UX Design, Creative/Content and Marketing teams.
Work along Testing & Optimization team on testing priorities and provide user experience best practices.

11. Email Marketing

Here's how digital consultants use email marketing:

Experienced with email marketing process and strategy, including experience with email marketing tools such Constant Contact and MailChimp, etc.
Designed and built HTML emails for email marketing campaigns.

12. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital consultants use crm:

Assisted in managing CRM efforts focused on digital acquisition and customer retention.
Updated and eliminated inaccurate data from our CRM system to help with company-wide organization.

13. Customer Satisfaction

Here's how digital consultants use customer satisfaction:

Identify ways to enhance and leverage the digital channel to improve adoption, drive down operational costs and improve customer satisfaction.
Maintain high level of customer satisfaction consistent with PNC Values.

14. Content Strategy

Here's how digital consultants use content strategy:

content strategy for Facebook, Twitter and blog campaigns, reaching 50,000 followers.
Construct site architecture and content strategy through industry keyword research competitor analysis, and market demand to target relevant audiences.

15. Prototyping

Here's how digital consultants use prototyping:

Defined, organized and facilitated +10 customer experience design workshops focused on design thinking, prototyping and team building.

What skills help Digital Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital consultant resumes?

Sung Eun Park

Assistant Professor, Advertising and Marketing Communications, Webster University

Companies hiring marketing consultants look for someone with strong communication and leadership skills that can translate to great candidates. In addition, a strong background in data analysis will definitely stand out from other candidates. Unlike many beliefs, people who get jobs as marketing consultant comes from various education backgrounds including advertising and English major. It is an indication that companies are open to people with diverse perspectives that can bring fresh eyes to the team. The resumes showcasing a person with various experiences highlighting strong leadership skills (not just strictly marketing) in a team environment will get noticed.

What digital consultant skills would you recommend for someone trying to advance their career?

Sally Baalbaki-Yassine Ph.D.

Department Chair, Professor and Digital Marketing Program Director, Metropolitan State University of Denver

Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.

What soft skills should all digital consultants possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of digital consultant skills to add to your resume

The most important skills for a digital consultant resume and required skills for a digital consultant to have include:

PowerPoint
Digital Marketing
Client Facing
Project Management
Digital Strategy
Digital Channels
Media Management
Digital Products
Digital Solutions
User Experience
Email Marketing
CRM
Customer Satisfaction
Content Strategy

Prototyping
KPIs
Facebook
Digital Content
Salesforce
QA
Website Design
Windows
Customer Engagement
WordPress
UI
Product Development
Digital Services
HTML

A/B
Integrated Marketing
Search Engine Optimization
CSS
Lead Generation
Marketing Campaigns
ROI
Client Interviews
Development Process
Saas
Reputation Management
Content Marketing
Unix

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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