Digital Content Manager Careers

A digital content manager is in charge of overseeing and enhancing enterprise recognition of content via several media means. As a digital content manager, you must review recent media and business directions to come up with captivating strategies for merchandising. This should help in improving clients' engagements and bring in prospective customers. You are required to handle website trading, answer public questions and issues, and settle client's complaints. You should also evaluate their orders for product improvements. To produce optimum merchandising tools using several software equipment and applications, you must be technologically adept. In some cases, you will often be expected to control and develop web content with the ambition of selling.

The educational requirement for being a digital content manager is a bachelor's degree in a relevant field. Although a master's degree can be used depending on the employer, it is preferable to have the former. It is possible to use a high school degree or GED. In addition to this, you must display excellent analytical, communication, and technological skills. You must as well be creative in actions and reasoning. You would make a yearly salary ranging from $42,000 to $101,000, but an average of $66,065 or $31.76 per hour is the benchmark.

There is more than meets the eye when it comes to being a digital content manager. For example, did you know that they make an average of $31.76 an hour? That's $66,065 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Digital Content Manager Do

There are certain skills that many digital content managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a digital content manager, we found that a lot of resumes listed 32.5% of digital content managers included content marketing, while 7.5% of resumes included web content, and 5.2% of resumes included social platforms. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital content manager job title. But what industry to start with? Most digital content managers actually find jobs in the media and retail industries.

How To Become a Digital Content Manager

If you're interested in becoming a digital content manager, one of the first things to consider is how much education you need. We've determined that 76.9% of digital content managers have a bachelor's degree. In terms of higher education levels, we found that 13.9% of digital content managers have master's degrees. Even though most digital content managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital content manager. When we researched the most common majors for a digital content manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital content manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital content manager. In fact, many digital content manager jobs require experience in a role such as internship. Meanwhile, many digital content managers also have previous career experience in roles such as editor or marketing internship.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$66,065
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
43,020
Job Openings

Digital Content Manager Career Paths

Top Careers Before Digital Content Manager

Editor
9.6 %

Top Careers After Digital Content Manager

Digital Content Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Content Manager

Digital Content Managers in America make an average salary of $66,065 per year or $32 per hour. The top 10 percent makes over $101,000 per year, while the bottom 10 percent under $42,000 per year.
Average Salary
$66,065
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities For Digital Content Managers

City
ascdesc
Average Salarydesc
New York, NY
Salary Range61k - 109k$82k$82,252
Boston, MA
Salary Range59k - 106k$80k$79,832
Baltimore, MD
Salary Range49k - 89k$67k$66,737
Atlanta, GA
Salary Range46k - 88k$64k$63,961
Chicago, IL
Salary Range45k - 82k$61k$61,148
Jackson, MS
Salary Range25k - 49k$35k$35,246
$25k
$109k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Digital Content Program Manager
University of Colorado
07/29/2021
$45,99707/29/2021
Digital Content Manager, Auditorium Theatre
Roosevelt University
07/24/2021
$45,00007/24/2021
Digital Content Manager-Parenting & Youth
Focus On The Family
06/26/2021
$58,09206/26/2021
Digital Content and SEO Manager
Wow!
05/24/2021
$84,48005/24/2021
Digital Content and SEO Manager
Wow!
05/24/2021
$52,50005/24/2021
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Digital Content Manager Demographics

Gender

male

50.9 %

female

45.6 %

unknown

3.5 %

Ethnicity

White

73.6 %

Hispanic or Latino

10.6 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

34.8 %

French

16.7 %

German

7.6 %
Show More Digital Content Manager Demographics

Digital Content Manager Education

Majors

English
11.7 %

Degrees

Bachelors

76.9 %

Masters

13.9 %

Associate

5.7 %

Top Colleges for Digital Content Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

4. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

6. University of Washington

Seattle, WA • Private

In-State Tuition
$11,207
Enrollment
30,905

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Florida

Gainesville, FL • Private

In-State Tuition
$6,381
Enrollment
34,564

9. University of Rhode Island

Kingston, RI • Private

In-State Tuition
$14,138
Enrollment
13,743

10. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition
$51,832
Enrollment
4,550
Show More Digital Content Manager Education Requirements

Online Courses For Digital Content Manager That You May Like

Content Marketing Masterclass: Create Content That Sells
udemy
4.5
(3,158)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Content Strategy for Professionals: Managing Content
coursera

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization's "content story" across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing c...

Content is King: Writing Killer Content for Web & Marketing
udemy
4.2
(1,181)

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

See more
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Content Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 32.5% of digital content managers listed content marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Digital Content Manager

Some places are better than others when it comes to starting a career as a digital content manager. The best states for people in this position are Rhode Island, California, Minnesota, and New York. Digital content managers make the most in Rhode Island with an average salary of $89,370. Whereas in California and Minnesota, they would average $83,434 and $82,204, respectively. While digital content managers would only make an average of $82,171 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Digital Content Manager Jobs:
139
Highest 10% Earn:
$152,000
Location Quotient:
1.21
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Digital Content Manager Jobs:
2,031
Highest 10% Earn:
$140,000
Location Quotient:
1.68
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Massachusetts

Total Digital Content Manager Jobs:
1,288
Highest 10% Earn:
$135,000
Location Quotient:
1.49
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Digital Content Managers

How Do Digital Content Manager Rate Their Jobs?

Working as a Digital Content Manager? Share your experience anonymously.
Rate
Do you work as a Digital Content Manager?
Rate how you like work as Digital Content Manager. It's anonymous and will only take a minute.
Rate

Top Digital Content Manager Employers

1. CBS
4.5
Avg. Salary: 
$76,965
Digital Content Managers Hired: 
6+
2. Fox Sports Grill
4.2
Avg. Salary: 
$66,070
Digital Content Managers Hired: 
5+
3. iHeartMedia
4.8
Avg. Salary: 
$72,931
Digital Content Managers Hired: 
5+
4. Amazon.com
4.7
Avg. Salary: 
$87,267
Digital Content Managers Hired: 
5+
5. Robert Half International
4.5
Avg. Salary: 
$64,583
Digital Content Managers Hired: 
4+
6. Verizon Communications
4.7
Avg. Salary: 
$68,756
Digital Content Managers Hired: 
4+

Digital Content Manager Videos

Updated August 18, 2021