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Become A Digital Content Manager

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Working As A Digital Content Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Digital Content Manager Do At J.B. Hunt Transport

* Develop content marketing strategies to drive traffic, engagement and leads
* Use digital media and content to elevate and position the brand and advocate our service offerings
* Oversee email content strategy
* Spearhead social media strategy and content development
* Collaborate, concept and write compelling scripts for video content
* Oversee the development and execution of a content/editorial calendar
* Measure and optimize content on a regular and ongoing basis
* Develop digital content guidelines to ensure content consistency with brand voice, style and tone
* Review marketing materials to correct errors in grammar, spelling, usage, facts and style
* Research industry trends, collect and compile articles and information from internal and external resources for the company’s use
* The successful candidate for this role will:
* Have at least five years of high-level writing and editing experience across a variety of digital media
* Be familiar with content development best practices for social media, email, web, landing pages, digital advertising and video
* Develop and execute content plans that position sales team leaders as subject matter experts
* Be intrigued with all aspects of marketing technology and constantly looking for new ways to deliver compelling marketing messages
* Have impeccable attention to detail and quality of marketing materials developed
* Have an excellent understanding of the use of content to influence audience decision-making
* Have experience in developing concepts that reflect strategy, are appropriate for the J
* B. Hunt brand and are extremely creative
* Have ability to collaborate across functions and deliver an effective digital content strategy and editorial plan to meet business objectives

What Does A Digital Content Manager Do At Coca-Cola Bottling Company Consolidated

* _
* Leverages knowledge of industry to define, develop and implement a content strategy to support marketing objectives and company goals across all lines of business
* Develop, maintain and manage editorial calendar
* Develop the voice, tone and key communication points for the brand
* Draft and copyedit a wide range of communication materials including but not limited to website articles, blog posts, social media, website content, email marketing, presentations and talking points.
* Publish and manage all content on WordPress CMS.
* Manage editorial workflow by delegating content needs internally and externally.
* Establish, contract and oversee network of writers, editors and designers when and where needed.
* Optimize content for Search Engine Optimization
* Leverage tools such as Google Analytics to analyze website traffic and user engagement.
* Suggest content improvement based on analytics.
* Manage content distribution and syndication to online channels including social media and websites
* Work closely with marketing team and cross-functional leadership
* Other duties as assigned

What Does A Digital Content Manager Do At McCormick & Company

* Coordinate existing and new content across a wide spectrum of consumer touch points.
* Ensure all content meets established brand and company standards and is consistent and relevant to our corporate brand principles.
* Serve as a community manager across several Corporate social and digital media channels (Twitter, LinkedIn, Yammer and the addition of new channels.) Contribute to the development of new content, with support from agency partners, and ensure information is accurate and appropriate stakeholder approvals are met
* Develop social/digital calendar with a cadence of posts and promoted content with support from agency partners.
* Support the creation and distribution of regular reports to a variety of stakeholders, related to social media metrics, successes and key learnings
* Manage and maintain administrative rights/access levels amongst internal team members, copywriters and agency partners.
* Identify and report threats and opportunities in user generated content surrounding our company.
* Tag, title and optimize content, with an understanding of how copy impacts natural search traffic and rankings

What Does A Digital Content Manager Do At University of Maryland University College

* The Digital Content Manager helps to manage UMUC’s locally created digital materials, playing a lead role in the creation, structuring, maintenance, and stewardship of our content collections.
* This position assists in the strategic design and development of an appropriate knowledge organization system (i.e., taxonomy, thesaurus, ontology, etc.) according to current, professional standards, and also creates rich metadata to complex levels in order to facilitate content discovery and use.
* The position also advises faculty and staff on best practices for effective management of digital learning content, including creating, collecting, preserving, reusing, and sharing.
* The successful candidate will conduct analysis and establish priorities, manage projects, create workflows and processes, and identify digital collection development opportunities as informed by emerging trends and best practices in digital collection creation and management.
* Digital Publishing – Works closely with content development teams, editors, digital rights, and technical teams to identify, organize, upload, and maintain scholarly and academic course content within our digital content management systems and publishing platform.
* Digital Curation – Leads others in the organization and/or identification of content for curation; provides metadata and taxonomic structure for content added to the digital repository; supports content indexing/cataloging efforts; creates relevant communications regarding content; and develops ways to strategically disseminate content to a diverse array of users

What Does A Digital Content Manager Do At Mayo Clinic

* Serving as a lead thinker on the MCCMS digital content strategy, ensuring prospective students/trainees, current students/trainees, faculty, staff, and other target audiences are met with the right content at the right time in the channel of their choiceContributing to user experience and functionality enhancements by working with the MCCMS Digital Team's design/development staff to make ongoing improvements based on analytics, user feedback, and A/B testingManaging web editorial calendarsLeading search engine optimization (SEO) strategy and targeted improvement effortsServing as the lead manager and expert user of the MCCMS web content management system (CMS)Managing the CMS submission and approval workflow in a semi-decentralized web publishing model, assisted by the team's Digital Content SpecialistsDelivering initial CMS training and updates for website self-publishersFacilitating a CMS self-publishers user advisory group to ensure a healthy ecosystem of content contributorsEstablishing and delivering a professional development program for CMS self-publishers to continually improve in their individual roles of caring for the websiteManaging the development of new websites or content areas, including coordinating layout, design, information architecture, and CMS integrationsCollaborating with units within MCCMS or elsewhere at Mayo Clinic, or with vendor resources, to maintain digital infrastructure needs
* Qualifications
* Bachelor's degree in communications, marketing, journalism, or related field required.
* A minimum of 5 years of experience in digital content strategy development and execution, as well as digital content management is required.
* Demonstrated leadership abilities for managing people, projects, or both is required.
* Additional qualifications
* Strong knowledge of SEO principles and experience with developing search engine optimized web content.
* Strong content background, editorial judgment, and project management skills.
* Experience with website content management (CMS) applications.
* Experience with user-centered design, web usability, digital marketing, and Google Analytics.
* Experience with leveraging user experience research findings to inform strategy development and changes.
* Experience or interest in A/B testing is a plus
* Must be able to work effectively in a consensus-style, collaborative, and changing environment that expects and promotes teamwork.
* Must be self-motivated, flexible, creative, and have a bias for action.
* Must bring a customer service mindset, enjoy complexity, and be adept at solving problems.
* Must be able to manage and drive forward multiple projects, balancing competing deadlines and priorities.
* Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism.
* License or certification
* None
* Exemption status
* Exempt
* Compensation Detail
* Education, experience and tenure may be considered along with internal equity when job offers are extended.
* The minimum salary every 2 weeks is approximately $2,947
* based on a full-time position.
* Benefits eligible
* Yes
* Schedule
* Full Time
* Hours / Pay period
* Full-time
* Schedule details
* Monday through Friday, day shift.
* This is an on-campus position, though one day per week of remote work may be considered after the individual is fully oriented to the position.
* Site description
* Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students.
* The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
* Category
* Business Professional
* Job posting number
* BR
* Recruiter
* Jessica Larson
* Equal opportunity employer
* Mayo Clinic is an equal opportunity educator and employer (including veterans and persons with

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How To Become A Digital Content Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Content Manager jobs

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Real Digital Content Manager Salaries

Job Title Company Location Start Date Salary
Manager, Technology, Deloitte Digital, Digital Content Deloitte Consulting LLP Chicago, IL Apr 11, 2016 $137,975 -
$218,500
Digital Content Systems Solutions Manager Home Depot USA, Inc. Atlanta, GA Oct 09, 2016 $100,000
Digital Content Manager Virtual Construction, Inc. San Francisco, CA Apr 20, 2013 $85,000 -
$100,000
Digital Content Manager IFC Entertainment Holdings LLC New York, NY Oct 10, 2016 $83,000
Digital Content Manager Anomaly Partners LLC New York, NY Aug 25, 2014 $80,000
Digital Communications and Content Manager Causeforce Inc. Los Angeles, CA Mar 11, 2015 $68,765
Digital Content Manager Younow, Inc. New York, NY Sep 17, 2015 $65,000
Manager-Digital & Content Communications United Nations Foundation Washington, DC Jun 15, 2016 $63,000
Digital Communications and Content Manager Causeforce, Inc. West Hollywood, CA Feb 03, 2012 $60,375
Digital Communications and Content Manager Causeforce, Inc. Los Angeles, CA May 23, 2012 $60,375
Digital Communications and Content Manager Causeforce, Inc. Los Angeles, CA Jun 06, 2012 $60,375
Digital Communications and Content Manager Causeforce, Inc. West Hollywood, CA Feb 03, 2012 $57,500
Digital Content Manager Baltimore Museum of Art Baltimore, MD Feb 15, 2016 $50,336 -
$74,610
Digital Content Manager Younow, Inc. New York, NY Sep 12, 2015 $50,000
Digital Content Manager Baltimore Museum of Art Baltimore, MD Apr 14, 2014 $49,740 -
$74,610

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Top Skills for A Digital Content Manager

WebContentOnlineContentDigitalContentVideoContentFacebookTwitterContentManagementSystemContentStrategyYoutubeGoogleAnalyticsInstagramAdobePhotoshopProjectManagementHtmlContentCreationSearchEngineOptimizationPressReleasesPinterestSharepointROI

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Top Digital Content Manager Skills

  1. Web Content
  2. Online Content
  3. Digital Content
You can check out examples of real life uses of top skills on resumes here:
  • Establish policies to ensure web content meets regulatory standards.
  • Managed two online content managers and over 130 social media accounts for a variety of small businesses.
  • Produced monthly People StyleWatch digital content and collaborated on copy voice for digital Product Presentations of 12+ private and national brands.
  • Maintain and produce photo/video content for event promotion, exhibitor information and corporate updates.
  • Established a test audience to determine strategy, focusing specifically on converting Facebook activity into website interactions.

Top Digital Content Manager Employers

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Digital Content Manager Videos

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