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Become A Digital Content Manager

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Working As A Digital Content Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $80,370

    Average Salary

What Does A Digital Content Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Content Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Content Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Digital Director 2.6 years
Content Director 2.3 years
Content Manager 2.0 years
Content Specialist 2.0 years
Content Editor 2.0 years
Content Strategist 1.8 years
Digital Strategist 1.5 years
Top Employers Before
Internship 9.9%
Editor 8.3%
Writer 4.1%
Reporter 3.7%
Web Editor 3.7%
Top Employers After
Founder 5.0%
Editor 4.2%
Writer 4.2%
Internship 3.4%

Do you work as a Digital Content Manager?

Digital Content Manager Demographics

Gender

Male

49.0%

Female

48.6%

Unknown

2.5%
Ethnicity

White

60.5%

Hispanic or Latino

15.9%

Black or African American

12.4%

Asian

7.6%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

27.1%

French

14.6%

German

10.4%

Chinese

6.3%

Japanese

6.3%

Mandarin

6.3%

Arabic

6.3%

Italian

6.3%

Czech

4.2%

Portuguese

2.1%

Hungarian

2.1%

Hebrew

2.1%

Hindi

2.1%

Bengali

2.1%

Russian

2.1%
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Digital Content Manager Education

Schools

New York University

12.8%

Northwestern University

7.4%

Florida State University

7.4%

Syracuse University

6.4%

Temple University

6.4%

Full Sail University

5.3%

Cornell University

5.3%

Middle Tennessee State University

5.3%

University of Illinois at Urbana-Champaign

4.3%

University of Massachusetts Amherst

4.3%

New School

4.3%

University of Rhode Island

4.3%

Quinnipiac University

4.3%

Western Michigan University

3.2%

University of Central Florida

3.2%

University of California - Los Angeles

3.2%

Marquette University

3.2%

American University

3.2%

University of Southern California

3.2%

University of Virginia

3.2%
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Majors

Communication

17.1%

Journalism

16.8%

Business

8.9%

English

8.2%

Marketing

8.2%

Public Relations

6.3%

Fine Arts

3.8%

Writing

3.8%

Graphic Design

3.5%

Computer Information Systems

3.2%

Photography

2.8%

Computer Science

2.5%

Music

2.2%

History

2.2%

Psychology

1.9%

Political Science

1.9%

Finance

1.9%

Library Science

1.6%

Digital Media

1.6%

Liberal Arts

1.6%
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Degrees

Bachelors

52.6%

Masters

26.1%

Other

13.3%

Certificate

3.4%

Associate

3.4%

Doctorate

0.9%

Diploma

0.4%
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Part Time
Internship
Temporary

Real Digital Content Manager Salaries

Job Title Company Location Start Date Salary
Manager, Technology, Deloitte Digital, Digital Content Deloitte Consulting LLP Chicago, IL Apr 11, 2016 $137,975 -
$218,500
Digital Content Systems Solutions Manager Home Depot USA, Inc. Atlanta, GA Oct 09, 2016 $100,000
Digital Content Manager Virtual Construction, Inc. San Francisco, CA Apr 20, 2013 $85,000 -
$100,000
Digital Content Manager IFC Entertainment Holdings LLC New York, NY Oct 10, 2016 $83,000
Digital Content Manager Anomaly Partners LLC New York, NY Aug 25, 2014 $80,000
Content Manager, Digital Manager Discovery Networks Latin America/U.S. Hispanic Miami, FL Jan 02, 2010 $73,000
Digital Content Manager Younow, Inc. New York, NY Sep 17, 2015 $65,000
Manager-Digital & Content Communications United Nations Foundation Washington, DC Jun 15, 2016 $63,000
Digital Content Manager Baltimore Museum of Art Baltimore, MD Feb 15, 2016 $50,336 -
$74,610
Digital Content Manager Younow, Inc. New York, NY Sep 12, 2015 $50,000

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Top Skills for A Digital Content Manager

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  1. Web
  2. Online Content
  3. Digital Content
You can check out examples of real life uses of top skills on resumes here:
  • Ensured accuracy of content before attributes were activated and featured on company website.
  • Managed two online content managers and over 130 social media accounts for a variety of small businesses.
  • Focused on development, implementation, and management of digital content strategy for Louisiana State University Libraries and special collections.
  • Performed daily maintenance/updates for organization's mobile video application.
  • Established a test audience to determine strategy, focusing specifically on converting Facebook activity into website interactions.

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Top 10 Best States for Digital Content Managers

  1. New York
  2. Colorado
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (1,779 jobs)
  • (496 jobs)
  • (677 jobs)
  • (90 jobs)
  • (667 jobs)
  • (3,813 jobs)
  • (682 jobs)
  • (53 jobs)
  • (230 jobs)
  • (633 jobs)

Top Digital Content Manager Employers

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Jobs From Top Digital Content Manager Employers

Digital Content Manager Videos

Meet Joel Digital Content Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Creative and Content Director by Callum M (Full Version)

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