Digital content manager demographics and statistics in the US
Digital content manager demographics research summary. Zippia estimates digital content manager demographics and statistics in the United States by using a database of 30 million profiles. Our digital content manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital content managers after extensive research and analysis:
- There are over 6,087 digital content managers currently employed in the United States.
- 48.0% of all digital content managers are women, while 52.0% are men.
- The average digital content manager age is 39 years old.
- The most common ethnicity of digital content managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all digital content managers are LGBT.
- Digital content managers are 61% more likely to work at private companies in comparison to public companies.
On this page
Digital content manager demographics by:
Digital content manager gender statistics
48.0% of digital content managers are women and 52.0% of digital content managers are men.
- Male, 52.0%
- Female, 48.0%
Digital content manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.0% |
| Female | 48.0% |
Digital content manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$72,909
Female income
$68,635
Digital content manager gender ratio over time
This data breaks down the percentage of men and women in digital content manager positions over time. Currently, 48.0% of digital content managers are female.
Digital content manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 71.21% | 28.79% |
| 2011 | 70.90% | 29.10% |
| 2012 | 71.47% | 28.53% |
| 2013 | 71.40% | 28.60% |
| 2014 | 69.73% | 30.27% |
| 2015 | 69.29% | 30.71% |
| 2016 | 69.18% | 30.82% |
| 2017 | 68.22% | 31.78% |
| 2018 | 54.29% | 45.71% |
| 2019 | 53.21% | 46.79% |
| 2020 | 51.60% | 48.40% |
| 2021 | 51.98% | 48.02% |
Digital content manager related jobs gender ratio
We compared digital content managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Digital Content Manager | 52% | 48% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital content manager demographics by race
The most common ethnicity among digital content managers is White, which makes up 74.6% of all digital content managers. Comparatively, 8.7% of digital content managers are Hispanic or Latino and 8.2% of digital content managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Digital content manager race
| Digital content manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Digital content manager race and ethnicity over time
See how digital content manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital content manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Digital content manager wage gap by race
According to our data, asian digital content managers have the highest average salary compared to other ethnicities. Black or african american digital content managers have the lowest average salary at $68,636.
| Ethnicity | Salary |
|---|---|
| Unknown | $72,517 |
| White | $72,171 |
| Black or African American | $68,636 |
| Asian | $79,759 |
| Hispanic or Latino | $71,907 |
Average digital content manager age
See how the average age of digital content managers varies based on ethnicity and gender.
Male
Female
Digital content manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Digital content manager age breakdown
The average age of digital content managers is 40+ years years old, representing 44% of the digital content manager population.
Digital content manager age breakdown
| Digital Content Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Digital content manager educational attainment
The most common degree for digital content managers is bachelor's degree, with 77% of digital content managers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 6%.
- Bachelor's, 77%
- Master's, 14%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 1%
Digital content managers by degree level
| Digital content manager degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 14% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 1% |
Digital content manager jobs you might like
Digital content manager wage gap by degree level
According to the data, digital content managers with a Doctorate degree earn more than those without, at $89,475 annually. With a Master's degree, digital content managers earn a median annual income of $85,453 compared to $75,018 for digital content managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $85,453 |
| Bachelor's Degree | $75,018 |
| Doctorate Degree | $89,475 |
Digital content manager employment statistics
Most digital content managers work for a private in the media industry.
Company size where digital content managers work
Below, you can see the size of companies where digital content managers work.
Digital content manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 24% |
Digital content manager jobs by company type
Employees with the digital content manager job title have their preferences when it comes to working for a company. For instance, most digital content managers prefer to work at private companies over public companies.
Digital content manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 28% |
| Private | 61% |
| Government | 2% |
Digital content manager jobs by industry
The most common industries for digital content managers are media, technology and finance.
Digital content manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 23% |
| Fortune 500 | 13% |
| Technology | 8% |
| Finance | 7% |
| Professional | 7% |
| Education | 7% |
| Hospitality | 4% |
| Manufacturing | 4% |
| Health Care | 4% |
| Retail | 4% |
| Non Profits | 4% |
| Telecommunication | 3% |
| Start-up | 3% |
| Internet | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
Digital content manager turnover and employment statistics
Digital content manager unemployment rate over time
The unemployment rate for digital content managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital content manager unemployment rate by year
| Year | Digital content manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average digital content manager tenure
The average digital content manager stays at their job for 1-2 years, based on the 872 digital content managers resumes in Zippia's database.
Digital content manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 30% |
| 3-4 years | 14% |
| 5-7 years | 21% |
| 8-10 years | 9% |
| 11+ years | 6% |
Digital content manager LGBT ratio compared to similar jobs
Review the percent of digital content managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Administrator | 7.25% | 82,712 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Digital Content Manager | 9.86% | - |
| Resource Development Director | 16.11% | 62,286 |
Similar digital content manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales Administrator | 7.25% | 82,712 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Resource Development Director | 16.11% | 62,286 |
Foreign languages spoken by digital content managers
The most common foreign language among digital content managers is Spanish at 34.8%. The second-most popular foreign language spoken is French at 16.7% and German is the third-most popular at 7.6%.
- Spanish, 34.8%
- French, 16.7%
- German, 7.6%
- Arabic, 6.1%
- Chinese, 4.5%
- Other, 30.3%
Digital content manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 34.8% |
| French | 16.7% |
| German | 7.6% |
| Arabic | 6.1% |
| Chinese | 4.5% |
| Other | 30.3% |
