Digital content manager job description
Updated March 14, 2024
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Example digital content manager requirements on a job description
Digital content manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in digital content manager job postings.
Sample digital content manager requirements
- Bachelor's degree in communications, journalism, marketing, or related field
- Minimum 5 years of experience in digital content creation
- Proficiency in Adobe Creative Suite and digital content tools
- Familiarity with SEO best practices
- Experience with analytics software
Sample required digital content manager soft skills
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Strong attention to detail
- Creative problem-solving skills
- Ability to prioritize tasks and meet deadlines
Digital content manager job description example 1
Shaw Industries digital content manager job description
Job Title
Digital Content & Training Manager
Position Overview
Position Overview:
The Shaw Flooring Network digital content and training manager works within the member engagement team and is responsible for the development and distribution of digital content and training through the SFN member network to drive awareness and retention of business solutions. This role focuses on making it easier for members to do more business by knowing what is available through membership and how to engage with the various solutions offered.
Primary Responsibilities:
Identify growth opportunities for Shaw Flooring Network-specific programs, benefits, and events within the Network and work diligently with the appropriate subject matter experts to spread awareness and ensure timely continuation of project/opportunity deliverables.Partner cross-functionally with key stakeholders (including business partners and the member engagement team) Provide visibility, tracking and milestones for major initiatives which highlight progress and represent the impact on business outcomes.Manage and lead RSA communication Execute digital efforts including podcast, virtual training, and videos Monitor and manage member social platforms (help members execute fb live sessions) Advise SFN leadership on social activity and sentiment across platforms Lead and Direct SFN social presence and messaging Manage training events from early planning and development to final execution through communication, coordination, and follow-up Facilitate special room configurations, arranging any special needs such as AV equipment, etc.Personally manage and troubleshoot onsite problems seamlessly and effectively with the least amount of disruption to the meeting/event and stakeholder Manage assets that support events such as save the dates, invitations, agendas, place cards, menus, event programs, signage, hospitality room-drops and thank you letters for attendance Track attendance, registration, chat reports, and attendee satisfaction for events. Seek feedback and effectively manage responses to events after the event has occurred through measuring responses and offering suggestions for improvements to the next event Maintain content and events on both the training and social calendars, including scheduling and troubleshooting Communicate directly and efficiently with RSA newsletter contributors and business partners in a timely manner Develop relationships and provide contact support with customers on social channels Personally manage and execute giveaways and member engagement on social channels, email, and training platforms Drive media content planning process through ideation, brainstorming, and suggesting new content including one-pagers, presentation templates, backdrops, and video Innovate traditional training methods, leveraging new technology tests, quizzes, incentive-based learning, etc. to drive retention and application of knowledge
Core Competencies:
Execute Action PlanDeliver Compelling CommunicationsInitiate ActionBuild Customer SatisfactionInfluence Others
Qualifications:
Detail oriented Demonstrable ability for flexibility and adaptability Ability to effectively multi-task Ability to effectively work on a team, as well as work well with individuals, plus work well independently Self-motivated Critical and creative thinking4-year degree or relevant work experience required Must be able to learn new systems and communication platforms Social media content development preferred
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Digital Content & Training Manager
Position Overview
Position Overview:
The Shaw Flooring Network digital content and training manager works within the member engagement team and is responsible for the development and distribution of digital content and training through the SFN member network to drive awareness and retention of business solutions. This role focuses on making it easier for members to do more business by knowing what is available through membership and how to engage with the various solutions offered.
Primary Responsibilities:
Identify growth opportunities for Shaw Flooring Network-specific programs, benefits, and events within the Network and work diligently with the appropriate subject matter experts to spread awareness and ensure timely continuation of project/opportunity deliverables.Partner cross-functionally with key stakeholders (including business partners and the member engagement team) Provide visibility, tracking and milestones for major initiatives which highlight progress and represent the impact on business outcomes.Manage and lead RSA communication Execute digital efforts including podcast, virtual training, and videos Monitor and manage member social platforms (help members execute fb live sessions) Advise SFN leadership on social activity and sentiment across platforms Lead and Direct SFN social presence and messaging Manage training events from early planning and development to final execution through communication, coordination, and follow-up Facilitate special room configurations, arranging any special needs such as AV equipment, etc.Personally manage and troubleshoot onsite problems seamlessly and effectively with the least amount of disruption to the meeting/event and stakeholder Manage assets that support events such as save the dates, invitations, agendas, place cards, menus, event programs, signage, hospitality room-drops and thank you letters for attendance Track attendance, registration, chat reports, and attendee satisfaction for events. Seek feedback and effectively manage responses to events after the event has occurred through measuring responses and offering suggestions for improvements to the next event Maintain content and events on both the training and social calendars, including scheduling and troubleshooting Communicate directly and efficiently with RSA newsletter contributors and business partners in a timely manner Develop relationships and provide contact support with customers on social channels Personally manage and execute giveaways and member engagement on social channels, email, and training platforms Drive media content planning process through ideation, brainstorming, and suggesting new content including one-pagers, presentation templates, backdrops, and video Innovate traditional training methods, leveraging new technology tests, quizzes, incentive-based learning, etc. to drive retention and application of knowledge
Core Competencies:
Execute Action PlanDeliver Compelling CommunicationsInitiate ActionBuild Customer SatisfactionInfluence Others
Qualifications:
Detail oriented Demonstrable ability for flexibility and adaptability Ability to effectively multi-task Ability to effectively work on a team, as well as work well with individuals, plus work well independently Self-motivated Critical and creative thinking4-year degree or relevant work experience required Must be able to learn new systems and communication platforms Social media content development preferred
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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Digital content manager job description example 2
Nexstar Media Group digital content manager job description
The Digital Content Manager is responsible for the daily management and training of digital reporters, editors, and producers in the local newsroom They oversee and improve the daily packaging and promotion of all digital editorial content published and distributed locally and shared across the Nexstar network of sites and media platforms. They craft and execute a strategy for maximizing readership on BRProud.com, particularly among the local audience, via effective on- and off-site promotion. They lead by example, never hesitating to jump into the mix and create high-performing content as needed.
+ Attends local editorial meetings and serves as the bridge between broadcast and digital in local newsroom
+ Trains, coaches, and manages team of local digital reporters, editors, and producers-and can effectively perform each of their duties, if necessary
+ Evaluates website analytics and observes traffic trends as part of daily and longterm decision-making for audience growth strategy
+ Monitors all forms of major national, state, and local media (print, TV, digital, blogs and social) for breaking news, trending, and exclusive stories that will grow engagement and drive loyal, local traffic
+ Excellent at writing engaging headlines for various platforms (site, social media, search) and developing this skill in others
+ Assists team in curating a steady stream of high-interest local content that is packaged and promoted in a way that maximizes engagement and repeat site visitation
+ Builds positive working relationships with newsroom staff and management, identifies and works collaboratively on enterprise content, and creates opportunities to market digital content on broadcast
+ Oversees and strategizes for external content promotion via social media, newsletters, etc.
+ Responsible for meeting local site KPI goals
+ Skill/ Experience Requirements
+ A minimum of 2 years of experience in digital content and journalism
+ Capable of researching, interviewing, writing, and editing original news articles
+ Clever headline writer that gets readers to click and
+ Knowledge of SEO best practices and AP Style
+ Strong understanding of Google Analytics; Chartbeat experience a plus
+ Strong multitasking abilities
+ Organized, technical problem solver and quick decision maker
+ Ease with/ability to learn new technology independently and quickly
+ Enjoys working in teams and has excellent interpersonal skills
+ Proficiency in MS Office; HTML, CSS and Photoshop/Lightroom experience a plus
+ Some schedule flexibility (nights, weekends)
+ Regularly meets measurements of success
+ Measurements of Success:
+ Meets KPIs
+ Ensures local team meets daily deadlines
+ Creates positive work environments for local digital employees
+ Track record of training journalists who prove to be successful
+ Attends local editorial meetings and serves as the bridge between broadcast and digital in local newsroom
+ Trains, coaches, and manages team of local digital reporters, editors, and producers-and can effectively perform each of their duties, if necessary
+ Evaluates website analytics and observes traffic trends as part of daily and longterm decision-making for audience growth strategy
+ Monitors all forms of major national, state, and local media (print, TV, digital, blogs and social) for breaking news, trending, and exclusive stories that will grow engagement and drive loyal, local traffic
+ Excellent at writing engaging headlines for various platforms (site, social media, search) and developing this skill in others
+ Assists team in curating a steady stream of high-interest local content that is packaged and promoted in a way that maximizes engagement and repeat site visitation
+ Builds positive working relationships with newsroom staff and management, identifies and works collaboratively on enterprise content, and creates opportunities to market digital content on broadcast
+ Oversees and strategizes for external content promotion via social media, newsletters, etc.
+ Responsible for meeting local site KPI goals
+ Skill/ Experience Requirements
+ A minimum of 2 years of experience in digital content and journalism
+ Capable of researching, interviewing, writing, and editing original news articles
+ Clever headline writer that gets readers to click and
+ Knowledge of SEO best practices and AP Style
+ Strong understanding of Google Analytics; Chartbeat experience a plus
+ Strong multitasking abilities
+ Organized, technical problem solver and quick decision maker
+ Ease with/ability to learn new technology independently and quickly
+ Enjoys working in teams and has excellent interpersonal skills
+ Proficiency in MS Office; HTML, CSS and Photoshop/Lightroom experience a plus
+ Some schedule flexibility (nights, weekends)
+ Regularly meets measurements of success
+ Measurements of Success:
+ Meets KPIs
+ Ensures local team meets daily deadlines
+ Creates positive work environments for local digital employees
+ Track record of training journalists who prove to be successful
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Digital content manager job description example 3
City of Atlanta digital content manager job description
This position will expire on October 21, 2022
General Description
Hartsfield-Jackson (ATL) is seeking an engaged and detail-oriented Supervisor, Digital/Social Media Customer Engagement to oversee the social communities for ATL Airport managed platforms from an engagement and conflict resolution standpoint. The candidate should have good verbal and written skills with an in-depth knowledge of the functions of various social media and online content management, customer service experience, and experience managing an online community.
This position reports directly to the Airport Manager, Digital/Social Media. As the supervisor of the customer engagement unit of the Digital and Social Media team within Marketing & Creative Services division of the Department of Aviation, essential duties include:
Essential Duties & Responsibilities
* Coordination with the Airport Manager, Digital/Social to develop content related to the day to day operations and updates at the airport (re: Concessions, Communications, Safety & Security, etc.)
* Utilizing ATL's Digital and social platforms, provide quality customer service that is clear, concise, and consistent
* Working cross-functionally with internal departments to resolve customer issues using critical thinking, effective communication, and social customer service best practices efficiently and in a timely, productive manner.
* Supervising activities of the customer engagement team to ensure their interaction with customers are accurate, clear, and provide solutions that reflect positively on the organizations
* Recognizing and escalating high-priority customer issues
* Leverage social monitoring and listening skills to identify opportunities and gaps, recommending proactive responses, shortcuts, and other social content needs
* Produce and analyze reports to better understand the social/digital conversation
* Stay up-to-date with the latest social media trends, best practices, and technologies
* Vendor relationships and contract management for social and digital tools and technologies
* Make strategic decisions on new technologies to increase quality and efficiency such as CRM and AI chatbot technologies
Minimum Qualifications - Education and Experience
BS/BA in Marketing, Business Administration, Consumer Products or related field. 5 years experience in social media, marketing, promotions, project management or related field. A minimum of 8 years direct/related work experience may be considered, in lieu of a degree at the discretion of the hiring manager.
Knowledge, Skills & Abilities
* Strong written, verbal and interpersonal relationship and communication skills
* Keen attention to detail
* Strong project management and problem-solving skills
* Ability to multitask and deliver results in a fast-paced changing environment
* Solutions-oriented approach to communication
* Proficient in copy editing and grammar
* Experience using CRM tools such as Salesforce, HubSpot, Microsoft Dynamics 365, etc.
* Customer relationship development
* Contract management
* Clerical and administrative skills
Preferred Education and Experience
Marketing, Digital, Social Media and/or Consumer products in marketing, advertising, promotions or related field
General Description
Hartsfield-Jackson (ATL) is seeking an engaged and detail-oriented Supervisor, Digital/Social Media Customer Engagement to oversee the social communities for ATL Airport managed platforms from an engagement and conflict resolution standpoint. The candidate should have good verbal and written skills with an in-depth knowledge of the functions of various social media and online content management, customer service experience, and experience managing an online community.
This position reports directly to the Airport Manager, Digital/Social Media. As the supervisor of the customer engagement unit of the Digital and Social Media team within Marketing & Creative Services division of the Department of Aviation, essential duties include:
Essential Duties & Responsibilities
* Coordination with the Airport Manager, Digital/Social to develop content related to the day to day operations and updates at the airport (re: Concessions, Communications, Safety & Security, etc.)
* Utilizing ATL's Digital and social platforms, provide quality customer service that is clear, concise, and consistent
* Working cross-functionally with internal departments to resolve customer issues using critical thinking, effective communication, and social customer service best practices efficiently and in a timely, productive manner.
* Supervising activities of the customer engagement team to ensure their interaction with customers are accurate, clear, and provide solutions that reflect positively on the organizations
* Recognizing and escalating high-priority customer issues
* Leverage social monitoring and listening skills to identify opportunities and gaps, recommending proactive responses, shortcuts, and other social content needs
* Produce and analyze reports to better understand the social/digital conversation
* Stay up-to-date with the latest social media trends, best practices, and technologies
* Vendor relationships and contract management for social and digital tools and technologies
* Make strategic decisions on new technologies to increase quality and efficiency such as CRM and AI chatbot technologies
Minimum Qualifications - Education and Experience
BS/BA in Marketing, Business Administration, Consumer Products or related field. 5 years experience in social media, marketing, promotions, project management or related field. A minimum of 8 years direct/related work experience may be considered, in lieu of a degree at the discretion of the hiring manager.
Knowledge, Skills & Abilities
* Strong written, verbal and interpersonal relationship and communication skills
* Keen attention to detail
* Strong project management and problem-solving skills
* Ability to multitask and deliver results in a fast-paced changing environment
* Solutions-oriented approach to communication
* Proficient in copy editing and grammar
* Experience using CRM tools such as Salesforce, HubSpot, Microsoft Dynamics 365, etc.
* Customer relationship development
* Contract management
* Clerical and administrative skills
Preferred Education and Experience
Marketing, Digital, Social Media and/or Consumer products in marketing, advertising, promotions or related field
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Updated March 14, 2024