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Digital content manager salary
Average digital content manager salary
$72,207
Average Digital Content Manager Salary
The role of a Digital Content Manager is critical in today’s digital landscape, overseeing content strategy and ensuring effective communication across platforms. As of October 2025, the average salary stands at $72,207 annually. Factors influencing salary include experience level, industry, and geographic location.
Salary by Experience Level
Entry-level positions typically start around $50,000, while seasoned managers can earn over $90,000. This significant variance highlights the importance of experience in salary negotiations.
Highest Paying States
- California: Average salary of $80,000
- New York: Average salary of $78,000
- Texas: Average salary of $70,000
With the demand for skilled content managers increasing, exploring job opportunities in these states may yield higher compensation. Stay informed about industry trends and salary benchmarks to enhance your career prospects.
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Where can a Digital Content Manager earn more?
Digital content manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital content manager | $53,600 | $25.77 |
| Mid-level digital content manager | $57,300 | $27.52 |
| Senior-level digital content manager | $130,000 | $62.62 |
Digital content manager salary estimates from across the web
Average digital content manager salary by state
The highest-paying states for digital content managers are California, Rhode Island, and Massachusetts. The lowest average digital content manager salary states are Colorado, Kansas, and Louisiana.
- State view
- County view
Highest paying states for digital content managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Massachusetts | $87,511 | $42.07 |
| 2 | California | $92,705 | $44.57 |
| 3 | Rhode Island | $87,826 | $42.22 |
| 4 | Washington | $83,053 | $39.93 |
| 5 | Pennsylvania | $73,878 | $35.52 |
| 6 | Oregon | $74,847 | $35.98 |
| 7 | New Jersey | $78,146 | $37.57 |
| 8 | Idaho | $74,032 | $35.59 |
| 9 | Wisconsin | $73,897 | $35.53 |
| 10 | Illinois | $70,028 | $33.67 |
| 11 | Delaware | $72,114 | $34.67 |
| 12 | North Carolina | $70,223 | $33.76 |
| 13 | Utah | $68,754 | $33.05 |
| 14 | Nevada | $72,847 | $35.02 |
| 15 | South Carolina | $75,896 | $36.49 |
| 16 | Arizona | $69,440 | $33.38 |
| 17 | West Virginia | $69,788 | $33.55 |
| 18 | New York | $68,720 | $33.04 |
| 19 | Georgia | $66,957 | $32.19 |
| 20 | Connecticut | $68,701 | $33.03 |
| 21 | District of Columbia | $67,818 | $32.60 |
| 22 | Maryland | $70,060 | $33.68 |
| 23 | Arkansas | $66,228 | $31.84 |
| 24 | Virginia | $67,701 | $32.55 |
| 25 | North Dakota | $66,302 | $31.88 |
| 26 | Texas | $65,449 | $31.47 |
| 27 | Ohio | $65,532 | $31.51 |
| 28 | Iowa | $66,171 | $31.81 |
| 29 | Hawaii | $72,449 | $34.83 |
| 30 | Montana | $64,680 | $31.10 |
| 31 | Tennessee | $63,575 | $30.56 |
| 32 | Indiana | $64,898 | $31.20 |
| 33 | New Hampshire | $64,465 | $30.99 |
| 34 | Minnesota | $63,681 | $30.62 |
| 35 | Vermont | $62,625 | $30.11 |
| 36 | New Mexico | $64,414 | $30.97 |
| 37 | Mississippi | $64,199 | $30.86 |
| 38 | Michigan | $62,312 | $29.96 |
| 39 | Wyoming | $62,064 | $29.84 |
| 40 | Missouri | $62,630 | $30.11 |
| 41 | Florida | $61,226 | $29.44 |
| 42 | Maine | $62,376 | $29.99 |
| 43 | Colorado | $59,190 | $28.46 |
| 44 | South Dakota | $60,112 | $28.90 |
| 45 | Kansas | $58,964 | $28.35 |
| 46 | Kentucky | $59,784 | $28.74 |
| 47 | Alaska | $60,697 | $29.18 |
| 48 | Nebraska | $58,179 | $27.97 |
| 49 | Alabama | $58,162 | $27.96 |
| 50 | Oklahoma | $58,384 | $28.07 |
| 51 | Louisiana | $58,504 | $28.13 |
Highest paying cities for digital content managers
The highest-paying cities for digital content managers are San Francisco, CA, Boston, MA, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $101,825 | $48.95 |
| 2 | Boston, MA | $87,537 | $42.09 |
| 3 | Jersey City, NJ | $78,364 | $37.67 |
| 4 | Charleston, SC | $75,632 | $36.36 |
| 5 | Philadelphia, PA | $74,129 | $35.64 |
| 6 | Wilmington, DE | $72,301 | $34.76 |
| 7 | Raleigh, NC | $70,658 | $33.97 |
| 8 | Baltimore, MD | $70,270 | $33.78 |
| 9 | Chicago, IL | $70,156 | $33.73 |
| 10 | Phoenix, AZ | $69,608 | $33.47 |
| 11 | Charleston, WV | $69,208 | $33.27 |
| 12 | Albany, NY | $68,920 | $33.13 |
| 13 | Arlington, VA | $68,453 | $32.91 |
| 14 | Washington, DC | $67,786 | $32.59 |
| 15 | Duluth, GA | $67,177 | $32.30 |
| 16 | Cleveland, OH | $66,698 | $32.07 |
| 17 | San Antonio, TX | $65,809 | $31.64 |
| 18 | Indianapolis, IN | $64,771 | $31.14 |
| 19 | Jackson, MS | $64,200 | $30.87 |
| 20 | Duluth, MN | $63,863 | $30.70 |
Digital content manager salary details
A digital content manager's salary ranges from $48,000 a year at the 10th percentile to $107,000 at the 90th percentile.
What is a digital content manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $107,000 | $8,917 | $51 |
| 75th Percentile | $89,000 | $7,417 | $43 |
| Average | $72,207 | $6,017 | $35 |
| 25th Percentile | $58,000 | $4,833 | $28 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying digital content manager jobs
The highest paying types of digital content managers are product manager, manager, strategy, and pricing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Social Media Strategist | $62,339 | $5,195 | $29.97 | 43,791 |
| Manager, Strategy | $109,831 | $9,153 | $52.80 | 148,326 |
| Content Editor | $61,694 | $5,141 | $29.66 | 18,586 |
| Planning Manager | $98,486 | $8,207 | $47.35 | 137,190 |
| Content Creator | $61,988 | $5,166 | $29.80 | 9,142 |
| Pricing Manager | $109,525 | $9,127 | $52.66 | 119,997 |
Top companies hiring digital content managers now:
Which companies pay digital content managers the most?
Digital content manager salaries at Microsoft and Apple are the highest-paying according to our most recent salary estimates. In addition, the average digital content manager salary at companies like Hitachi Vantara and Amazon are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Microsoft | $145,159 | $69.79 |
| 2 | Apple | $134,802 | $64.81 |
| 3 | Hitachi Vantara | $118,735 | $57.08 |
| 4 | Amazon | $116,131 | $55.83 |
| 5 | Ernst & Young | $112,743 | $54.20 |
| 6 | Black & Veatch | $101,483 | $48.79 |
| 7 | BD | $101,417 | $48.76 |
| 8 | RSM US | $101,399 | $48.75 |
| 9 | Mattel | $100,011 | $48.08 |
| 10 | General Electric | $99,522 | $47.85 |
| 11 | Fox News | $97,647 | $46.95 |
| 12 | Deloitte | $96,899 | $46.59 |
| 13 | Autodesk | $96,349 | $46.32 |
| 14 | NTT Data International L.L.C. | $95,329 | $45.83 |
| 15 | Zensar Technologies | $93,679 | $45.04 |
| 16 | HSBC Bank | $92,671 | $44.55 |
| 17 | Church & Dwight Co. | $91,330 | $43.91 |
| 18 | TD Bank | $90,211 | $43.37 |
| 19 | Sharp Decisions | $89,291 | $42.93 |
| 20 | Rotary International | $88,794 | $42.69 |
Wage gap by gender, race and education
Digital content manager salary trends
The average digital content manager salary has risen by $13,287 over the last ten years. In 2014, the average digital content manager earned $58,920 annually, but today, they earn $72,207 a year. That works out to a 8% change in pay for digital content managers over the last decade.
Compare digital content manager salaries for cities or states with the national average over time.
Average digital content manager salary over time
Compare digital content manager salaries for individual cities or states with the national average.
Digital content manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $72,200 | $34.71 | +3.7% |
| 2024 | $69,500 | $33.42 | +1.9% |
| 2023 | $68,200 | $32.79 | +1.5% |
| 2022 | $67,200 | $32.29 | +0.8% |
| 2021 | $66,600 | $32.03 | +1.9% |
Recently added digital content manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Dish Network | Digital Content Manager | Littleton, CO | 06/27/2025 | $72,350 |
| Matt Granite Media | Digital Content Manager (Youtube/Tiktok) | Omaha, NE | 06/27/2025 | $42,000 |
| Create Your Own Career | Manager, Digital Content Manager Corporate Communications | Los Angeles, CA | 06/25/2025 | $65,000 |
| Tri Delta | Digital Content Development Manager | Dallas, TX | 06/20/2025 | $50,000 |
| Bertelsmann | Manager, Digital Content Manager Corporate Communications | Los Angeles, CA | 06/18/2025 | $65,000 |
| The Planet Group | Digital Content Manager (AEM) | Sunnyvale, CA | 06/18/2025 | $83,480 |
| Avow Texas | Digital Content Manager | Houston, TX | 06/12/2025 | $60,000 |
| Community College of Aurora | Digital Content Developer and Web Manager | Aurora, CO | 06/03/2025 | $63,500 |
| The Resource | Digital Content Manager | Winston-Salem, NC | 05/31/2025 | $65,000 |
| Acosta, Inc. | Digital Content Manager (B2B Foodservice) | Jacksonville, FL | 05/30/2025 | $61,500 |
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