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Digital content manager skills for your resume and career

Updated January 8, 2025
2 min read
Quoted experts
Joe Moore Ph.D.,
Nancy Tag
Below we've compiled a list of the most critical digital content manager skills. We ranked the top skills for digital content managers based on the percentage of resumes they appeared on. For example, 15.8% of digital content manager resumes contained digital content as a skill. Continue reading to find out what skills a digital content manager needs to be successful in the workplace.

15 digital content manager skills for your resume and career

1. Digital Content

Here's how digital content managers use digital content:
  • Focused on development, implementation, and management of digital content strategy for Louisiana State University Libraries and special collections.
  • Direct account management for team activities, developed and executed highly productive digital content programs.

2. Digital Marketing

Here's how digital content managers use digital marketing:
  • Curated, managed, and oversaw the publication of digital marketing content for a variety of brands across multiple channels.
  • Review new technologies and keep the company at the forefront of developments in digital marketing

3. Project Management

Here's how digital content managers use project management:
  • Project management - manage multiple large projects.
  • Oversee day-to-day and long term project management initiatives, account management, analytic reporting and copywriting activities.

4. WordPress

Here's how digital content managers use wordpress:
  • Played a key role in the implementation of digital security procedures for our FTP server and WordPress installations.
  • Managed, integrated, implemented major facets of several site migrations from WorldNow and WordPress CMS platforms.

5. Google Analytics

Here's how digital content managers use google analytics:
  • Worked on SEO and SEM optimization of existing pages, did A/B testing, and used Google Analytics to determine success.
  • Compile web metrics from Google Analytics and present a full analysis of results to the marketing team.

6. Web Content

Here's how digital content managers use web content:
  • Collaborated daily with staff writers to research and suggest topics, assist in the writing and editing of timely-web content.
  • Coordinated, edited and proofread web content submitted by full-time and freelance contributors based on the AP Style guide.

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7. HTML

Here's how digital content managers use html:
  • Published most of the content to Ramsey Solution's largest and most-visited blog DaveRamsey.com/Blog via a custom CMS requiring HTML coding.
  • Applied HTML coding to enhance product copy.

8. Digital Platforms

Here's how digital content managers use digital platforms:
  • Created and enhanced document management processes to automate document generation and sharing practices internally and externally through digital platforms.
  • Established and executed content editorial calendar for all digital platforms.

9. Content Strategy

Here's how digital content managers use content strategy:
  • Develop content strategy aligned with short-term and long-term marketing targets.
  • Developed content strategy and management processes with agencies and key stakeholders to populate content areas for 9 divisional site relaunches.

10. Content Creation

Here's how digital content managers use content creation:
  • Created structured Word document templates based on page layouts for content creation.
  • Researched and managed content creation cycle for upcoming CMS adoption.

11. B Testing

Here's how digital content managers use b testing:
  • Worked with Maxymiser and its implementation for user experience optimization through multiple A/B testing.
  • Developed A/B testing program that increased KPIs, including 4% CTR increase and 21% reduction in unsubscribe rate.

12. Facebook

Here's how digital content managers use facebook:
  • Established a test audience to determine strategy, focusing specifically on converting Facebook activity into website interactions.
  • Managed website content through Dynamics content management system (CMS) and social media interaction on LinkedIn, Facebook and Twitter.

13. CSS

Here's how digital content managers use css:
  • Developed Kiosk delivered web sites that support internal employees using images exported to CSS code.
  • Maintained a working knowledge of current XHTML, CSS, and web standards.

14. Video Content

Here's how digital content managers use video content:
  • Identified, designed and cultivated Android applications as well as book and video content for Sharp's tablet device.
  • Created and posted textual, audio, and video content for the websites on a daily basis.

15. Search Engine Optimization

Here's how digital content managers use search engine optimization:
  • Create and implement search engine optimization (SEO) strategy using statistical research and analysis.
  • Managed both search engine optimization (SEO) and search engine marketing (SEM).
top-skills

What skills help Digital Content Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital content manager resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What digital content manager skills would you recommend for someone trying to advance their career?

Nancy TagNancy Tag LinkedIn profile

Professor, Program Director, Master's in Branding + Integrated Communications (BIC), The City College of New York

Not sure what you mean by this. Do you mean a gap year following undergraduate before applying to grad school? Or taking time off during their program of study? In some ways, the tight job market might make it advisable for unemployed students to consider staying in school or applying for a master's degree earlier than planned. If they can afford it, this is a better use of time for advanced learning, networking, and career support than simply being unemployed or underemployed.

What type of skills will young digital content managers need?

Paula KetterPaula Ketter LinkedIn profile

Senior Manager, Association for Talent Development

According to the Association for Talent Development whitepaper, Bridging the Skills Gap: Workforce Development, the biggest current and future workplace skills gaps noted are in communication, critical thinking, and managerial and supervisory skills. Employees also must be able to understand and work with different technologies and have skills in problem solving, critical thinking, interpreting data, and strategically using digital information.

What technical skills for a digital content manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

What soft skills should all digital content managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Do you want to know more?
Read more about what experts have to say about digital content manager

List of digital content manager skills to add to your resume

Digital content manager skills

The most important skills for a digital content manager resume and required skills for a digital content manager to have include:

  • Digital Content
  • Digital Marketing
  • Project Management
  • WordPress
  • Google Analytics
  • Web Content
  • HTML
  • Digital Platforms
  • Content Strategy
  • Content Creation
  • B Testing
  • Facebook
  • CSS
  • Video Content
  • Search Engine Optimization
  • Instagram
  • Twitter
  • KPIs
  • Content Production
  • User Experience
  • Content Development
  • Proofreading
  • Social Platforms
  • Media Management
  • Editorial Calendar
  • Content Marketing
  • Social Media Management
  • YouTube
  • Copywriting
  • Graphic Design
  • Marketing Campaigns
  • Digital Assets
  • Content Management System
  • Social Media Marketing
  • Email Marketing
  • Edit Content
  • PowerPoint
  • Social Content
  • JavaScript
  • Digital Strategy
  • Drupal
  • Digital Campaigns
  • Email Campaigns
  • Brainstorming
  • Linkedin
  • Integrated Marketing
  • SEM

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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