What does a digital content manager do?
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
Digital content manager responsibilities
Here are examples of responsibilities from real digital content manager resumes:
- Manage search engine optimization (SEO) activities in an effort to drive traffic and achieve higher sales.
- Assess, procure and lead companywide roll out of new CRM program.
- Manage, integrate, implement major facets of several site migrations from WorldNow and WordPress CMS platforms.
- Manage creation of micro website platform on WordPress for independent publishing initiative.
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Apply HTML coding to enhance product copy.
- Utilize marketing skills, SEO, HTML editing and web advertisement.
- Develop Pinterest (25.3K) and Instagram (16.2K) from inception.
- Create and publish all Facebook posts accordingly to the agreement with the client.
- Plan branded and unbrand SEO strategy for client website redesigns across desktop, tablet, and mobile platforms.
- Design and create website for upscale bar/restaurant, including necessary photography.
- Identify KPIs and generate insights in creating actionable reports for increase optimization.
- Establish a test audience to determine strategy, focusing specifically on converting Facebook activity into website interactions.
- Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
- Develop tools and metrics to track engagement, reach & ROI.
Digital content manager skills and personality traits
We calculated that 16% of Digital Content Managers are proficient in Digital Content, Digital Marketing, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Digital Content Managers that have these skills listed on their resume here:
- Digital Content, 16%
Focused on development, implementation, and management of digital content strategy for Louisiana State University Libraries and special collections.
- Digital Marketing, 11%
Curated, managed, and oversaw the publication of digital marketing content for a variety of brands across multiple channels.
- Project Management, 4%
Project management - manage multiple large projects.
- WordPress, 4%
Played a key role in the implementation of digital security procedures for our FTP server and WordPress installations.
- Google Analytics, 3%
Worked on SEO and SEM optimization of existing pages, did A/B testing, and used Google Analytics to determine success.
- Web Content, 3%
Collaborated daily with staff writers to research and suggest topics, assist in the writing and editing of timely-web content.
"digital content," "digital marketing," and "project management" are among the most common skills that digital content managers use at work. You can find even more digital content manager responsibilities below, including:
Analytical skills. The most essential soft skill for a digital content manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a digital content manager resume shows how their duties depend on analytical skills: "launched and managed social media presences for institution and sub-units, including content development, monitoring, and analysis. "
Communication skills. Many digital content manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a digital content manager will need this skill often in their role. This resume example is just one of many ways digital content manager responsibilities rely on communication skills: "managed all media and communication content, including website, printed materials, and email campaigns with constant contact software. "
Creativity. This is an important skill for digital content managers to perform their duties. For an example of how digital content manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a digital content manager: "worked closely with digital media partners including facebook, twitter, and youtube on content creative, distribution, and optimization. ".
Organizational skills. A big part of what digital content managers do relies on "organizational skills." You can see how essential it is to digital content manager responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical digital content manager tasks: "create blog posts that align with organizational digital marketing strategy. "
The three companies that hire the most digital content managers are:
- US Foods18 digital content managers jobs
- Microsoft12 digital content managers jobs
- Ernst & Young8 digital content managers jobs
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Compare different digital content managers
Digital content manager vs. Social media strategist
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
There are some key differences in the responsibilities of each position. For example, digital content manager responsibilities require skills like "digital content," "wordpress," "html css," and "digital platforms." Meanwhile a typical social media strategist has skills in areas such as "social strategy," "facebook insights," "content calendar," and "hootsuite." This difference in skills reveals the differences in what each career does.
Social media strategists really shine in the technology industry with an average salary of $64,873. Comparatively, digital content managers tend to make the most money in the media industry with an average salary of $72,886.On average, social media strategists reach similar levels of education than digital content managers. Social media strategists are 3.7% less likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Digital content manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
Each career also uses different skills, according to real digital content manager resumes. While digital content manager responsibilities can utilize skills like "digital content," "wordpress," "web content," and "html css," managers, strategy use skills like "portfolio," "client facing," "business development," and "business strategy."
Managers, strategy may earn a higher salary than digital content managers, but managers, strategy earn the most pay in the technology industry with an average salary of $116,769. On the other hand, digital content managers receive higher pay in the media industry, where they earn an average salary of $72,886.In general, managers, strategy achieve higher levels of education than digital content managers. They're 16.2% more likely to obtain a Master's Degree while being 0.3% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital content managers in the next 3-5 years?
Paula Ketter
Senior Manager, Association for Talent Development
E-learning's use in organizations is on the rise. It currently makes up between 21 and 40 percent of the median organization's learning portfolio, compared to between 1 and 20 percent five years ago, according to Association for Talent Development research. The COVID-19 pandemic is driving organizations to rethink how they provide learning to their employees.
And with that rise in e-learning comes the increase in use of podcasts, video, simulations, games, and virtual platforms.
Digital content manager vs. Content editor
A content editor is an individual who is responsible for proof-reading articles written by content writers and write blog posts to promote the products and services of an organization. Content editors are responsible for producing monthly newsletters and optimize written pieces to increase user engagement. They need to interact with the consumers with the purpose of sourcing feedback on the content's impact actively. Content editors must also conduct business research on current trends to give the company an edge over the competition.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital content manager resumes include skills like "html css," "digital platforms," "java," and "kpis," whereas a content editor is more likely to list skills in "style guides," "curate," "subject matter experts," and "video scripts. "
Content editors earn the highest salary when working in the technology industry, where they receive an average salary of $67,034. Comparatively, digital content managers have the highest earning potential in the media industry, with an average salary of $72,886.content editors typically earn similar educational levels compared to digital content managers. Specifically, they're 1.8% less likely to graduate with a Master's Degree, and 0.7% less likely to earn a Doctoral Degree.Digital content manager vs. Planning manager
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Types of digital content manager
Updated January 8, 2025
