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Become A Digital Content Producer

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Working As A Digital Content Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $52,175

    Average Salary

What Does A Digital Content Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become A Digital Content Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Digital Content Producer Jobs

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Digital Content Producer Typical Career Paths

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Digital Content Producer Demographics

Gender

Male

53.6%

Female

44.2%

Unknown

2.2%
Ethnicity

White

74.2%

Hispanic or Latino

12.4%

Asian

11.6%

Unknown

1.4%

Black or African American

0.5%
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Languages Spoken

Spanish

64.0%

Italian

20.0%

French

8.0%

German

4.0%

Portuguese

4.0%
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Digital Content Producer Education

Schools

University of Texas at Austin

12.5%

New York University

7.8%

Syracuse University

6.3%

University of Alabama

6.3%

Temple University

6.3%

University of California - Los Angeles

6.3%

University of Missouri - Columbia

6.3%

Ohio University -

4.7%

Virginia Commonwealth University

4.7%

University of Cincinnati

4.7%

University of North Texas

4.7%

Northeastern University

4.7%

University of Washington

3.1%

University of Texas at Tyler

3.1%

Boston University

3.1%

University of Central Florida

3.1%

Full Sail University

3.1%

Florida State University

3.1%

Sam Houston State University

3.1%

State University of New York College at Oswego

3.1%
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Majors

Communication

25.7%

Journalism

23.9%

Photography

10.6%

Political Science

4.1%

Writing

3.7%

Marketing

3.7%

English

3.7%

Digital Media

3.2%

Audiovisual Communications Technologies

2.8%

Business

2.8%

Agricultural Public Services

2.3%

Anthropology

2.3%

Public Relations

2.3%

Design And Visual Communication

1.8%

Psychology

1.4%

Entertainment Business

1.4%

Fine Arts

1.4%

Liberal Arts

1.4%

Sociology

0.9%

Management

0.9%
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Degrees

Bachelors

74.0%

Masters

11.4%

Other

7.9%

Certificate

3.5%

Associate

2.8%

Diploma

0.4%
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Part Time
Internship
Temporary

Real Digital Content Producer Salaries

Job Title Company Location Start Date Salary
Digital Content Producer Ecogeek LLC Indianapolis, IN Aug 29, 2015 $78,458
Digital Content Producer Ecogeek LLC Indianapolis, IN Jun 08, 2015 $78,458 -
$79,373
Digital Content Producer Crain Communications Inc. New York, NY Aug 29, 2016 $60,000
Content Producer, Digital News Nbcuniversal Media, LLC CA Sep 25, 2014 $60,000 -
$70,000
Digital Content Producer Brooklyn CAFE Group LLC New York, NY May 19, 2014 $51,132
Digital Content Producer Gonzaga University Spokane, WA Sep 01, 2015 $42,000
Digital Strategy and Content Producer Let's Breakthrough, Inc. New York, NY Jan 09, 2016 $40,000

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Top Skills for A Digital Content Producer

NewsWebsiteNewsStoriesOnlineContentDigitalContentFacebookTwitterAdobePhotoshopInstagramEmailCampaignsContentManagementSystemYoutubeSEOWebContentPhotographyHtmlOversawDigitalPlatformsOriginalVideoContentGraphicDesignPressReleases

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  1. News Website
  2. News Stories
  3. Online Content
You can check out examples of real life uses of top skills on resumes here:
  • Established investigative WordPress news website.
  • Typed and edited local and regional news stories for WHAS-TV main website as well as monitoring social media sites.
  • Gauge real-time viewer response and reactions to online content through web analytic feedback.
  • Collaborated with graphic designers and production teams to develop original digital content.
  • Administer Facebook, Twitter, and Google+ profiles.

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Top Digital Content Producer Employers

Digital Content Producer Videos

Career Advice on becoming a Digital Producer by Cathy T (Full Version)

Video Resume - Today Network Executive Digital Content Producer

The Life and Business of a Digital Content Producer