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Become A Digital Content Producer

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Working As A Digital Content Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $69,000

    Average Salary

What Does A Digital Content Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become A Digital Content Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Digital Content Producer Career Paths

Digital Content Producer
Editor Owner Creative Director
Marketing And Creative Director
6 Yearsyrs
Editor Owner Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Editor Designer Senior Graphic Designer
Creative Services Manager
6 Yearsyrs
Producer Marketing Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Producer Marketing Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Producer Marketing Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Contributing Writer Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Contributing Writer Managing Editor Content Manager
Senior Content Manager
8 Yearsyrs
Contributing Writer Founder Creative Director
Digital Director
9 Yearsyrs
Writer And Editor Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Writer And Editor Managing Editor Content Manager
Content Director
7 Yearsyrs
Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Video Editor Designer User Experience Designer
User Experience Manager
8 Yearsyrs
Video Editor Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Video Editor Senior Editor Senior Copywriter
Creative Lead
5 Yearsyrs
Video Producer Social Media Manager Digital Marketing Manager
Director Of Digital Strategy
10 Yearsyrs
Video Producer Executive Producer Social Media Manager
Marketing Strategist
6 Yearsyrs
Video Producer Co-Founder Digital Marketing Manager
Digital Product Manager
8 Yearsyrs
Staff Writer Content Manager Web Manager
Ecommerce Manager
6 Yearsyrs
Staff Writer Social Media Strategist Manager Of Digital Media
Digital Media Director
7 Yearsyrs
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Do you work as a Digital Content Producer?

Help others decide if this is a good career for them

Average Length of Employment
Media Producer 3.0 years
Online Producer 2.4 years
Digital Editor 2.2 years
Web Producer 2.1 years
Content Producer 2.1 years
Digital Producer 1.9 years
Content Editor 1.9 years
Assistant Producer 1.7 years
Content Creator 1.6 years
Top Careers Before Digital Content Producer
Internship 14.7%
Editor 9.8%
Reporter 7.5%
Producer 5.1%
Top Careers After Digital Content Producer
Producer 9.2%
Editor 6.9%
Reporter 6.1%
Internship 4.6%
Writer 3.8%

Do you work as a Digital Content Producer?

Digital Content Producer Demographics

Gender

Male

48.7%

Female

40.0%

Unknown

11.4%
Ethnicity

White

56.6%

Hispanic or Latino

18.5%

Black or African American

10.8%

Asian

10.5%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

57.9%

Italian

15.8%

French

13.2%

German

7.9%

Portuguese

2.6%

Chinese

2.6%
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Digital Content Producer Education

Schools

University of Texas at Austin

9.7%

Temple University

7.1%

University of Missouri - Columbia

7.1%

New York University

7.1%

University of Cincinnati

7.1%

University of California - Los Angeles

6.2%

University of North Texas

5.3%

Syracuse University

4.4%

University of Central Florida

4.4%

New School

4.4%

California State University - Northridge

4.4%

Florida State University

4.4%

University of Alabama

3.5%

Ohio University -

3.5%

University of Washington

3.5%

Virginia Commonwealth University

3.5%

Full Sail University

3.5%

Ohio State University

3.5%

Northeastern University

3.5%

San Diego State University

3.5%
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Majors

Journalism

24.4%

Communication

23.7%

Photography

11.1%

English

4.4%

Marketing

4.1%

Writing

3.9%

Political Science

3.3%

Public Relations

2.8%

Audiovisual Communications Technologies

2.6%

Fine Arts

2.6%

Digital Media

2.6%

Business

2.3%

Entertainment Business

2.1%

Design And Visual Communication

2.1%

Agricultural Public Services

1.8%

Management

1.3%

Psychology

1.3%

Anthropology

1.3%

Information Technology

1.3%

History

1.3%
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Degrees

Bachelors

72.8%

Masters

13.4%

Other

8.1%

Associate

2.8%

Certificate

2.5%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$69,000
View Detailed Salary Report
$44,000
Min 10%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$106,000
Max 90%
Best Paying Company
Entercom Communications
Highest Paying City
Philadelphia, PA
Highest Paying State
Hawaii
Avg Experience Level
2.1 years
How much does a Digital Content Producer make at top companies?
The national average salary for a Digital Content Producer in the United States is $69,111 per year or $33 per hour. Those in the bottom 10 percent make under $44,000 a year, and the top 10 percent make over $106,000.

Real Digital Content Producer Salaries

Job Title Company Location Start Date Salary
Digital Content Producer Ecogeek LLC Indianapolis, IN Aug 29, 2015 $78,458
Digital Content Producer Ecogeek LLC Indianapolis, IN Jun 08, 2015 $78,458 -
$79,373
Digital Content Producer Crain Communications Inc. New York, NY Aug 29, 2016 $60,000
Content Producer, Digital News Nbcuniversal Media, LLC CA Sep 25, 2014 $60,000 -
$70,000
Digital Content Producer Brooklyn CAFE Group LLC New York, NY May 19, 2014 $51,132
Digital Content Producer Gonzaga University Spokane, WA Sep 01, 2015 $42,000
Digital Strategy and Content Producer Let's Breakthrough, Inc. New York, NY Jan 09, 2016 $40,000

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Top Skills for A Digital Content Producer

  1. News Stories
  2. Online
  3. Interactive Digital Content
You can check out examples of real life uses of top skills on resumes here:
  • Typed and edited local and regional news stories for WHAS-TV main website as well as monitoring social media sites.
  • Co-founded and launched a digital content publishing and online marketing design services company.
  • Collaborated with colleagues to create interactive digital content.
  • Organize all publicly viewed content on company websites * Manage social media sites (Facebook, Twitter, etc.)
  • Created and posted engaging pop culture stories to digital properties utilizing a content management system (CMS).

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Top 10 Best States for Digital Content Producers

  1. New York
  2. California
  3. District of Columbia
  4. Georgia
  5. Connecticut
  6. New Jersey
  7. Maryland
  8. Minnesota
  9. Nevada
  10. Rhode Island
  • (524 jobs)
  • (617 jobs)
  • (133 jobs)
  • (133 jobs)
  • (77 jobs)
  • (94 jobs)
  • (73 jobs)
  • (76 jobs)
  • (28 jobs)
  • (18 jobs)

Top Digital Content Producer Employers

Jobs From Top Digital Content Producer Employers

Digital Content Producer Videos

Career Advice on becoming a Digital Producer by Cathy T (Full Version)

Video Resume - Today Network Executive Digital Content Producer

The Life and Business of a Digital Content Producer

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