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Digital content producer vs news producer

The differences between digital content producers and news producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital content producer and a news producer. Additionally, a digital content producer has an average salary of $54,971, which is higher than the $54,608 average annual salary of a news producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a news producer are assignment desk, control room, and story development.

Digital content producer vs news producer overview

Digital Content ProducerNews Producer
Yearly salary$54,971$54,608
Hourly rate$26.43$26.25
Growth rate8%8%
Number of jobs32,92511,336
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 90%
Average age4040
Years of experience1212

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a news producer do?

A News Producer supervises the editorial content of the news to ensure that news stories are produced and presented to the public in a quality manner. They collaborate with the news director to select and prioritize content to make the broadcast more attractive.

Digital content producer vs news producer salary

Digital content producers and news producers have different pay scales, as shown below.

Digital Content ProducerNews Producer
Average salary$54,971$54,608
Salary rangeBetween $36,000 And $83,000Between $39,000 And $75,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyJPMorgan Chase & Co.The New York Times Company
Best paying industryProfessionalProfessional

Differences between digital content producer and news producer education

There are a few differences between a digital content producer and a news producer in terms of educational background:

Digital Content ProducerNews Producer
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 90%
Most common majorJournalismJournalism
Most common collegeHarvard UniversityMassachusetts Institute of Technology

Digital content producer vs news producer demographics

Here are the differences between digital content producers' and news producers' demographics:

Digital Content ProducerNews Producer
Average age4040
Gender ratioMale, 55.8% Female, 44.2%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital content producer and news producer duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

News producer example responsibilities.

  • Manage day-to-day completion activities including project planning and QA testing.
  • Produce daily local traffic reports for distribution to local radio and TV stations.
  • Produce TV documentaries that feature issues relate to sociology, psychology, and advertising.
  • Post news articles and web polls to WRGB s website, and update Facebook page.
  • Produce live and record newscasts on ABC and NBC, cut and edit video for newscasts.
  • Post stories and shows to WBAA website and promote through on-air announcements, Facebook posts, and tweets.
  • Show more

Digital content producer vs news producer skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common news producer skills
  • Assignment Desk, 10%
  • Control Room, 9%
  • Story Development, 8%
  • Social Media Sites, 8%
  • Local News, 6%
  • ABC, 6%

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