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What does a digital content producer do?

Updated January 8, 2025
7 min read
Quoted expert
Johnathan Paul

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

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Digital content producer responsibilities

Here are examples of responsibilities from real digital content producer resumes:

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Develop and sustain company website through HTML and CSS.
  • Film and edit video footage and photography, on and off location.
  • Update pages with JavaScript coding solutions and migrate pages to new code base.
  • Write headlines and create SEO keywords expanding the reach of HLN's social and digital content.
  • Supervise junior producers and contractors in web/email copywriting and production.
  • Act as copywriter of learning pages of Hiscox s newly release products using SEO and SEM.
  • Interact with users via Salesforce and collaborate with developers to make editorial changes.
  • Develop employee awareness PowerPoint presentations and project summary presentations for senior management.

Digital content producer skills and personality traits

We calculated that 12% of Digital Content Producers are proficient in Digital Platforms, Instagram, and Facebook. They’re also known for soft skills such as Leadership skills, Time-management skills, and Communication skills.

We break down the percentage of Digital Content Producers that have these skills listed on their resume here:

  • Digital Platforms, 12%

    Report breaking news on many digital platforms, including setting up live streams and sending out mobile alerts.

  • Instagram, 7%

    Promote stories and post photos via social media, including Facebook, Twitter and Instagram.

  • Facebook, 7%

    Organize all publicly viewed content on company websites * Manage social media sites (Facebook, Twitter, etc.)

  • Twitter, 6%

    Optimized radio station fan bases by applying social media promotional strategies using You Tube, Face- book, and Twitter.

  • HTML, 5%

    Supervised encoding and uploading content and interactive web-designs using HTML, CSS, Java and Flash

  • News Stories, 5%

    Typed and edited local and regional news stories for WHAS-TV main website as well as monitoring social media sites.

Most digital content producers use their skills in "digital platforms," "instagram," and "facebook" to do their jobs. You can find more detail on essential digital content producer responsibilities here:

Leadership skills. The most essential soft skill for a digital content producer to carry out their responsibilities is leadership skills. This skill is important for the role because "directors instruct actors and help them portray their characters in a believable manner." Additionally, a digital content producer resume shows how their duties depend on leadership skills: "increased brand awareness and thought leadership recognition through content marketing and blogging. "

Communication skills. digital content producers are also known for communication skills, which are critical to their duties. You can see how this skill relates to digital content producer responsibilities, because "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." A digital content producer resume example shows how communication skills is used in the workplace: "managed marketing content development and delivery for website, catalog and email communications. "

Creativity. A big part of what digital content producers do relies on "creativity." You can see how essential it is to digital content producer responsibilities because "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." Here's an example of how this skill is used from a resume that represents typical digital content producer tasks: "pitched design for homepage images and works closely with graphic designers throughout the creative process. "

Most common digital content producer skills

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Compare different digital content producers

Digital content producer vs. Freelance video editor

A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home. Among their responsibilities include meeting with clients to identify their needs and preferences, negotiating contracts, gathering and editing clips, and completing projects within deadlines. There are also instances when they must shoot videos in adherence to the contract's terms. Moreover, a freelance video editor must establish positive relationships with clients to develop a strong client base.

The annual salary of freelance video editors is $176 lower than the average salary of digital content producers.While their salaries may differ, the common ground between digital content producers and freelance video editors are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like facebook, web content, and photography.

These skill sets are where the common ground ends though. The responsibilities of a digital content producer are more likely to require skills like "digital platforms," "instagram," "twitter," and "html." On the other hand, a job as a freelance video editor requires skills like "training videos," "adobe premiere pro," "edit video," and "freelance video." As you can see, what employees do in each career varies considerably.

Freelance video editors tend to reach similar levels of education than digital content producers. In fact, freelance video editors are 2.7% less likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.

Digital content producer vs. Freelance videographer/editor

A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

Freelance videographer/editor positions earn lower pay than digital content producer roles. They earn a $6,490 lower salary than digital content producers per year.Only some things about these jobs are the same. Take their skills, for example. Digital content producers and freelance videographer/editors both require similar skills like "instagram," "facebook," and "twitter" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, digital content producer responsibilities are more likely to require skills like "digital platforms," "html," "social platforms," and "wordpress." Meanwhile, a freelance videographer/editor has duties that require skills in areas such as "training videos," "camera operation," "video projects," and "audio equipment." These differences highlight just how different the day-to-day in each role looks.

In general, freelance videographer/editors achieve similar levels of education than digital content producers. They're 4.3% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for digital content producers in the next 3-5 years?

Johnathan PaulJohnathan Paul LinkedIn profile

Adjunct Professor, University of North Texas

We've slowly seen more and more companies in film, television, and video game development move a portion of their business to online and remote for the past ten years. However, with the global pandemic, we've seen those new models get pushed to the forefront in a concise amount of time. With that said, my classes have been integrating communication and project management apps into the classroom workflow and the core creative tools I use. So apps such as Zoom, Slack, Notion, Frame.io, Evercast, etc. are heavily used in my class, as students will now need to have a working knowledge of some or all of these applications once they move into the industry.

Digital content producer vs. Photographer, editor

A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.

On average scale, photographers, editor bring in lower salaries than digital content producers. In fact, they earn a $3,840 lower salary per year.Using the responsibilities included on digital content producers and photographers, editor resumes, we found that both professions have similar skill requirements, such as "instagram," "facebook," and "twitter.rdquo;

The required skills of the two careers differ considerably. For example, digital content producers are more likely to have skills like "digital platforms," "social platforms," "wordpress," and "digital marketing." But a photographer, editor is more likely to have skills like "video cameras," "digital photography," "eng," and "vo."

Photographers, editor earn the highest salary when working in the technology industry, where they receive an average salary of $55,183. Comparatively, digital content producers have the highest earning potential in the professional industry, with an average salary of $60,153.When it comes to education, photographers, editor tend to earn similar degree levels compared to digital content producers. In fact, they're 3.6% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.

Digital content producer vs. Videographer

A videographer specializes in shooting and editing high-definition videos of different events, making them presentable to clients. They are primarily responsible for having their video equipment, coordinating with clients to learn any preferences or particular requests, capturing and recording from the best angle, and producing results quickly and accurately. Most of the time, a videographer may travel to different places, direct clients on what to do during filming, and edit any obstructions to produce an optimal result. Furthermore, it is essential to build rapport with clients to establish a client base and earn more projects.

Videographers average a lower salary than the annual salary of digital content producers. The difference is about $11,351 per year.According to resumes from digital content producers and videographers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "instagram," "facebook," and "twitter. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "digital platforms," "html," "social platforms," and "wordpress" are skills that commonly show up on digital content producer resumes. On the other hand, videographers use skills like training videos, audio equipment, video projects, and video equipment on their resumes.The education industry tends to pay the highest salaries for videographers, with average annual pay of $41,551. Comparatively, the highest digital content producer annual salary comes from the professional industry.In general, videographers hold similar degree levels compared to digital content producers. Videographers are 4.5% less likely to earn their Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

Types of digital content producer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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