How To Become A Digital Content Specialist: What It Is and Career Path

What is a digital content specialist and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr. Gail Hudson Ph.D.

The average digital content specialist salary is $54,127. The most common degree is a bachelor's degree degree with an communication major. It usually takes 4-6 years of experience to become a digital content specialist. Digital content specialists with a Google Data Analytics Professional Certificate certification earn more money. Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a digital content specialist?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreDigital Content SpecialistUS Average

Salary

4.2

Avg. Salary $54,127

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.74%

Black or African American 5.17%

Hispanic or Latino 12.35%

Unknown 5.00%

White 67.60%

Gender

female 52.60%

male 47.40%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a digital content specialist

Explore digital content specialist education requirements

Most common digital content specialist degrees

Bachelor's

83.4 %

Master's

8.6 %

Associate

6.1 %

Start to develop specific digital content specialist skills

Skills	Percentages
Digital Content	16.02%
Digital Marketing	8.16%
Content Strategy	6.55%
Google Analytics	3.74%
HTML	3.48%

Complete relevant digital content specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital content specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital content specialist based on U.S. Bureau of Labor Statistics data and data from real digital content specialist resumes.

Research digital content specialist duties and responsibilities

Lead the content transition from WordPress to Drupal.
Develop and manage advertising campaigns through Google AdWords, Facebook, and AdRoll.
Manage brand messaging on social networks and the development of custom Facebook tabs by vendors.
Manage e-commerce demand generation programs for www.ToshibaDirect.com.

Prepare your digital content specialist resume

When your background is strong enough, you can start writing your digital content specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital content specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital content specialist resume templates

Build a professional digital content specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital content specialist resume.