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Become A Digital Content Specialist

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Working As A Digital Content Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Digital Content Specialist Do At Kelly Services

* Website content development_
* Review and apply tags and metadata to online assets to ensure visibility within onsite search
* Create and edit content modules and web pages using a structured content management system.
* Proof web pages and other content entities prior to publication to ensure quality
* Use SEO best practices and guidelines to identify opportunities and edit or write content to surface relevant content within website and/or grow organic external search traffic
* Content re-purposing_
* Adapt existing print collateral for digital/online channels, such as web pages, reusable copy blocks, landing pages, blog posts, etc.
* Extract relevant information from company publications and compose succinct calls-to-action for online newsletters and similar content digests, as well as PPC advertising
* Production support_
* Follow defined work processes and manage tasks within project workflow tools.
* Track and report status accurately
* Deliver tasks on time to maintain production schedules
* Collaborate with extended team members to ensure success of digital marketing initiatives
* Copy editing and writing_
* Copy edit content across digital marketing channels: Diagnostics website (web pages, reusable copy blocks, promotional banners, asset metadata), promotional emails, landing pages, newsletters, social media posts, etc.
* Use supplemental reviewing tools such as creative briefs, style guides, checklists and more to guide and inform recommended and required edits
* Communicate edits and queries to content stakeholders clearly and succinctly via Microsoft Word, email, collaboration tools and in person
* Write and revise content based on feedback from content stakeholders, including project initiators, senior marketing leaders and regulatory reviewers

What Does A Digital Content Specialist Do At Rehabilitation Institute of Chicago

* Identify content needs, analyze existing content for improvements
* Create user-centered content with multimedia elements – written text, pictures, videos, and graphics that are consistent with Pathways.org brand
* Think creatively about which formats or channels are best for content delivery
* Support the regular measuring and reporting of digital campaign performance and work closely with team for deeper analysis, testing and page optimization.
* Collaborate with team to plan and coordinate content strategies
* Ensure information is current and regularly updated to keep the site fresh and interesting
* Proactively identify and recommend desktop and mobile website improvements
* Able to take technical and medical information and rewrite in a fun and engaging way
* Other duties may be required and assigned by supervisor

What Does A Digital Content Specialist Do At AAA Northeast

* Performs competitive analysis on an ongoing basis, focusing on digital content execution and makes periodic recommendations for AB tests or new content areas to improve revenue per session.
* Analyzes and identifies trends in content requests and customer support cases.
* Identifies root causes and recommends process to improve user experience.
* Responsible for content publication, working with cross functional stakeholders to ensure all assets are delivered per schedule and of the highest quality possible.
* Collaborates with web developers, product strategists, data analysts and other content specialists to complete projects.
* Ability and confidence to tackle new software quickly with support from the e-business team.
* Daily creation and monitoring of A/B and Multivariate tests.
* Understands responsive design approaches and continues to expand industry knowledge.
* Assists in building all digital launches with the team.
* Coordinates updates and assists with launches and content building where appropriate.
* Continually optimizes high trafficked web pages for performance
* Ensures accuracy of data capture across multiple Testing tools (Adobe Target and Adobe Analytics)
* Reviewing website data via Adobe Analytics to monitor product funnels and conversion rates to identify new areas for improvement as well as testing.
* High tolerance for change and ability to retain focus in a dynamic environment
* Hands-on testing – from defining strategy, to planning and creation, through implementation.
* Ability to work as part of a team as well as independently to recognize, trouble shoot, and solve problems

What Does A Digital Content Specialist Do At Randstad

* Partner with brands, digital and sales teams to create content across branded and retailer
* websites such as videos, photos and infographics
* Create technical style guides and enforce platform best practices
* Manage content creation calendars to ensure cohesiveness and differentiation between
* websites (branded and retailer)
* Work with Home Depot, Lowe's and Walmart teams to write salient bullets and product
* information, as well as create and manage digital assets
* Participate in photo and video shoots with internal and external sources
* Collect and manage data input into our PIM ensuring accurate publishing on the syndicated sites
* Be main point of contact for independent retailers regarding digital assets
* Manage Contently platform by monitoring content success by contributor, story type
* infographic, article or video), story length and persona type
* Do deep dives into engagement with content based on demographics using Google Analytics
* and update tagging in content marketing platform
* Work with digital team to ensure content is targeting the correct keywords and answering
* consumer questions
* Do competitive analysis to identify learnings and whitespace opportunities
* Update products in Amazon with correct product images, SEO optimized titles and bullet points
* Monitor Amazon keyword rankings and give insight into the highest converting keywords to
* apply to our product detail pages

What Does A Digital Content Specialist Do At Honeywell

* Supports technical writing for web content and develops concepts and copy as directed in the Brief.
* Oversees proofreading, editing and copy editing.
* Develops, establishes and enforces a Honeywell editorial style in consultation with business leaders and Product Managers.
* Assesses quality of work through processes for proofing, consistency, and Honeywell brand compliance.
* Establishes and communicates conceptual and stylistic direction on projects to creative teams to execute powerful solutions for marketing communication needs.
* Seeks creative solutions to presenting information beyond traditional formats, including infographics, graphs, images and charts.
* Makes engaging and shareable content in different platforms.
* Encourages best practices for copy consistency.
* Reinvents less.
* Creates and maintains brand voice and crafts brand messages across all platforms.
* Documents and maintains processes and content repositories.
* Ensures coordination and collaboration with Honeywell business level initiatives.
* Identifies emerging trends and technologies and recommends appropriately

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How To Become A Digital Content Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Content Specialist jobs

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Digital Content Specialist Typical Career Paths

Digital Content Specialist Demographics


  • Female

  • Male



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Turkish

  • Vietnamese


Digital Content Specialist

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Top Skills for A Digital Content Specialist


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Top Digital Content Specialist Skills

  1. Web Content
  2. Email Campaigns
  3. Html
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented original web content to promote new programs and services.
  • Edited HTML, removed dead links, created new links to internal and external content, and designed promotional banner ads.
  • Pioneered digital content strategy; marketing operations management during Internet's infancy.
  • Attended weekly training sessions on social media engagement techniques, SEO applications, analytical equations and algorithms.
  • Uploaded articles online through the use of a complex content management system powered by Drupal.

Top Digital Content Specialist Employers

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