Digital content specialist demographics and statistics in the US
Digital content specialist demographics research summary. Zippia estimates digital content specialist demographics and statistics in the United States by using a database of 30 million profiles. Our digital content specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital content specialists after extensive research and analysis:
- There are over 9,133 digital content specialists currently employed in the United States.
- 52.6% of all digital content specialists are women, while 47.4% are men.
- The average digital content specialist age is 36 years old.
- The most common ethnicity of digital content specialists is White (67.6%), followed by Hispanic or Latino (12.4%), Asian (9.7%) and Black or African American (5.2%).
- Digital content specialists are most in-demand in Chicago, IL.
- Seattle, WA pays an annual average wage of $85,138, the highest in the US.
- In 2022, women digital content specialists earned 97% of what men earned.
- Washington is the best state for digital content specialists to live.
- Digital content specialists are 53% more likely to work at private companies in comparison to public companies.
On this page
Digital content specialist demographics by:
Digital content specialist gender statistics
52.6% of digital content specialists are women and 47.4% of digital content specialists are men.
- Female, 52.6%
- Male, 47.4%
Digital content specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
Digital content specialist gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$53,231
Female income
$51,408
Digital content specialist gender ratio over time
This data breaks down the percentage of men and women in digital content specialist positions over time. Currently, 52.6% of digital content specialists are female.
Digital content specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 55.80% | 44.20% |
| 2011 | 53.34% | 46.66% |
| 2012 | 53.59% | 46.41% |
| 2013 | 50.11% | 49.89% |
| 2014 | 50.15% | 49.85% |
| 2015 | 52.33% | 47.67% |
| 2016 | 51.56% | 48.44% |
| 2017 | 51.52% | 48.48% |
| 2018 | 50.56% | 49.44% |
| 2019 | 49.18% | 50.82% |
| 2020 | 46.67% | 53.33% |
| 2021 | 47.40% | 52.60% |
Digital content specialist related jobs gender ratio
We compared digital content specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Content Specialist | 47% | 53% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital content specialist demographics by race
The most common ethnicity among digital content specialists is White, which makes up 67.6% of all digital content specialists. Comparatively, 12.4% of digital content specialists are Hispanic or Latino and 9.7% of digital content specialists are Asian.
- White, 67.6%
- Hispanic or Latino, 12.4%
- Asian, 9.7%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Digital content specialist race
| Digital content specialist race | Percentages |
|---|---|
| White | 67.6% |
| Hispanic or Latino | 12.4% |
| Asian | 9.7% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Digital content specialist race and ethnicity over time
See how digital content specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital content specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.54% | 5.36% | 7.49% | 8.79% |
| 2011 | 74.84% | 5.36% | 7.92% | 9.75% |
| 2012 | 74.90% | 5.56% | 7.21% | 9.98% |
| 2013 | 74.66% | 5.78% | 6.66% | 10.00% |
| 2014 | 74.98% | 5.21% | 7.83% | 9.44% |
| 2015 | 73.94% | 4.79% | 8.13% | 10.14% |
| 2016 | 72.17% | 5.96% | 8.35% | 11.05% |
| 2017 | 72.14% | 5.81% | 8.42% | 10.66% |
| 2018 | 71.45% | 5.47% | 8.43% | 11.25% |
| 2019 | 71.78% | 5.37% | 8.64% | 11.30% |
| 2020 | 69.88% | 4.82% | 8.72% | 12.17% |
| 2021 | 67.60% | 5.17% | 9.74% | 12.35% |
Digital content specialist wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $52,266 |
| White | $53,763 |
| Black or African American | $50,248 |
| Asian | $57,325 |
| Hispanic or Latino | $52,806 |
Average digital content specialist age
See how the average age of digital content specialists varies based on ethnicity and gender.
Male
Female
Digital content specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital content specialist age breakdown
The average age of digital content specialists is 30-40 years years old, representing 35% of the digital content specialist population.
Digital content specialist age breakdown
| Digital Content Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital content specialist educational attainment
- Bachelor's, 83%
- Master's, 9%
- Associate, 6%
- High School Diploma, 1%
- Other Degrees, 1%
Digital content specialists by degree level
| Digital content specialist degree | Percentages |
|---|---|
| Bachelor's | 83% |
| Master's | 9% |
| Associate | 6% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Digital content specialist jobs you might like
Digital content specialist wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $61,582 |
| Bachelor's Degree | $55,103 |
| Doctorate Degree | $62,070 |
Digital content specialist employment statistics
Most digital content specialists work for a private in the media industry.
Company size where digital content specialists work
Below, you can see the size of companies where digital content specialists work.
Digital content specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 28% |
Digital content specialist jobs by company type
Employees with the digital content specialist job title have their preferences when it comes to working for a company. For instance, most digital content specialists prefer to work at private companies over public companies.
Digital content specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 15% |
| Public | 28% |
| Private | 53% |
| Government | 4% |
Digital content specialist jobs by industry
The most common industries for digital content specialists are media, education and professional.
Digital content specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 13% |
| Fortune 500 | 13% |
| Education | 11% |
| Professional | 10% |
| Retail | 9% |
| Health Care | 8% |
| Technology | 6% |
| Hospitality | 5% |
| Internet | 4% |
| Manufacturing | 4% |
| Finance | 4% |
| Telecommunication | 3% |
| Government | 3% |
| Start-up | 2% |
| Non Profits | 2% |
| Energy | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Digital content specialist turnover and employment statistics
Digital content specialist unemployment rate over time
The unemployment rate for digital content specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital content specialist unemployment rate by year
| Year | Digital content specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital content specialist tenure
The average digital content specialist stays at their job for 1-2 years, based on the 389 digital content specialists resumes in Zippia's database.
Digital content specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 22% |
| 3-4 years | 13% |
| 5-7 years | 26% |
| 8-10 years | 9% |
| 11+ years | 5% |
Digital content specialist LGBT ratio compared to similar jobs
Review the percent of digital content specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Printing Estimator | 4.41% | 11,945 |
| Logistics Support Specialist | 8.65% | 104,890 |
| Corporate Recruiter | 8.93% | 45,393 |
| Digital Content Specialist | 10.00% | - |
| Business Operations Associate | 11.05% | 118,061 |
| License Inspector | 11.64% | 16,646 |
| Campaign Fundraiser | 19.25% | 1,678 |
Similar digital content specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Printing Estimator | 4.41% | 11,945 |
| Logistics Support Specialist | 8.65% | 104,890 |
| Corporate Recruiter | 8.93% | 45,393 |
| Business Operations Associate | 11.05% | 118,061 |
| License Inspector | 11.64% | 16,646 |
| Campaign Fundraiser | 19.25% | 1,678 |
Foreign languages spoken by digital content specialists
The most common foreign language among digital content specialists is Spanish at 53.8%. The second-most popular foreign language spoken is French at 15.4% and Swedish is the third-most popular at 7.7%.
- Spanish, 53.8%
- French, 15.4%
- Swedish, 7.7%
- Chinese, 7.7%
- Vietnamese, 7.7%
- Other, 7.7%
Digital content specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.8% |
| French | 15.4% |
| Swedish | 7.7% |
| Chinese | 7.7% |
| Vietnamese | 7.7% |
| Other | 7.7% |
