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The differences between digital content specialists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital content specialist and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $54,127 average annual salary of a digital content specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Content Specialist | Digital Marketing Consultant | |
| Yearly salary | $54,127 | $71,064 |
| Hourly rate | $26.02 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,100 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital content specialists and digital marketing consultants have different pay scales, as shown below.
| Digital Content Specialist | Digital Marketing Consultant | |
| Average salary | $54,127 | $71,064 |
| Salary range | Between $39,000 And $74,000 | Between $49,000 And $101,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | National Railroad Passenger Corporation | Booz Allen Hamilton |
| Best paying industry | Hospitality | Manufacturing |
There are a few differences between a digital content specialist and a digital marketing consultant in terms of educational background:
| Digital Content Specialist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital content specialists' and digital marketing consultants' demographics:
| Digital Content Specialist | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |