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Digital content specialist vs marketing & sales specialist

The differences between digital content specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital content specialist and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $54,127 average annual salary of a digital content specialist.

The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.

Digital content specialist vs marketing & sales specialist overview

Digital Content SpecialistMarketing & Sales Specialist
Yearly salary$54,127$54,214
Hourly rate$26.02$26.06
Growth rate19%19%
Number of jobs45,100209,292
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a digital content specialist do?

Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.

What does a marketing & sales specialist do?

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

Digital content specialist vs marketing & sales specialist salary

Digital content specialists and marketing & sales specialists have different pay scales, as shown below.

Digital Content SpecialistMarketing & Sales Specialist
Average salary$54,127$54,214
Salary rangeBetween $39,000 And $74,000Between $37,000 And $78,000
Highest paying CitySeattle, WARenton, WA
Highest paying stateWashingtonWashington
Best paying companyNational Railroad Passenger CorporationMcKinsey & Company Inc
Best paying industryHospitalityTelecommunication

Differences between digital content specialist and marketing & sales specialist education

There are a few differences between a digital content specialist and a marketing & sales specialist in terms of educational background:

Digital Content SpecialistMarketing & Sales Specialist
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeHarvard UniversityUniversity of Georgia

Digital content specialist vs marketing & sales specialist demographics

Here are the differences between digital content specialists' and marketing & sales specialists' demographics:

Digital Content SpecialistMarketing & Sales Specialist
Average age3737
Gender ratioMale, 47.4% Female, 52.6%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between digital content specialist and marketing & sales specialist duties and responsibilities

Digital content specialist example responsibilities.

  • Lead the content transition from WordPress to Drupal.
  • Develop and manage advertising campaigns through Google AdWords, Facebook, and AdRoll.
  • Manage brand messaging on social networks and the development of custom Facebook tabs by vendors.
  • Manage e-commerce demand generation programs for www.ToshibaDirect.com.
  • Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
  • Implement content on client websites through WordPress content management system.
  • Show more

Marketing & sales specialist example responsibilities.

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
  • Show more

Digital content specialist vs marketing & sales specialist skills

Common digital content specialist skills
  • Digital Content, 16%
  • Digital Marketing, 8%
  • Content Strategy, 7%
  • Google Analytics, 4%
  • HTML, 3%
  • Web Content, 3%
Common marketing & sales specialist skills
  • Customer Service, 16%
  • Digital Marketing, 9%
  • ROI, 7%
  • Product Line, 5%
  • Brand Awareness, 5%
  • PowerPoint, 4%

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