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The differences between digital content specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital content specialist and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $54,127 average annual salary of a digital content specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Digital Content Specialist | Marketing & Sales Specialist | |
| Yearly salary | $54,127 | $54,214 |
| Hourly rate | $26.02 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,100 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Digital content specialists and marketing & sales specialists have different pay scales, as shown below.
| Digital Content Specialist | Marketing & Sales Specialist | |
| Average salary | $54,127 | $54,214 |
| Salary range | Between $39,000 And $74,000 | Between $37,000 And $78,000 |
| Highest paying City | Seattle, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | National Railroad Passenger Corporation | McKinsey & Company Inc |
| Best paying industry | Hospitality | Telecommunication |
There are a few differences between a digital content specialist and a marketing & sales specialist in terms of educational background:
| Digital Content Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital content specialists' and marketing & sales specialists' demographics:
| Digital Content Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |