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The differences between digital content specialists and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital content specialist, becoming a media specialist takes usually requires 2-4 years. Additionally, a digital content specialist has an average salary of $54,127, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Digital Content Specialist | Media Specialist | |
| Yearly salary | $54,127 | $50,832 |
| Hourly rate | $26.02 | $24.44 |
| Growth rate | 19% | 8% |
| Number of jobs | 45,100 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Digital content specialists and media specialists have different pay scales, as shown below.
| Digital Content Specialist | Media Specialist | |
| Average salary | $54,127 | $50,832 |
| Salary range | Between $39,000 And $74,000 | Between $35,000 And $73,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | National Railroad Passenger Corporation | BP America Inc |
| Best paying industry | Hospitality | Professional |
There are a few differences between a digital content specialist and a media specialist in terms of educational background:
| Digital Content Specialist | Media Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Stanford University |
Here are the differences between digital content specialists' and media specialists' demographics:
| Digital Content Specialist | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |