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The differences between digital content specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital content specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $54,127 average annual salary of a digital content specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Digital Content Specialist | Product Specialist | |
| Yearly salary | $54,127 | $85,932 |
| Hourly rate | $26.02 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,100 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Digital content specialists and product specialists have different pay scales, as shown below.
| Digital Content Specialist | Product Specialist | |
| Average salary | $54,127 | $85,932 |
| Salary range | Between $39,000 And $74,000 | Between $56,000 And $130,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | National Railroad Passenger Corporation | ByteDance |
| Best paying industry | Hospitality | Technology |
There are a few differences between a digital content specialist and a product specialist in terms of educational background:
| Digital Content Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 64% |
| Most common major | Communication | Business |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital content specialists' and product specialists' demographics:
| Digital Content Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |