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Digital content specialist skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Dr. Carrie Trimble,

Dr. Carrie Trimble

Below we've compiled a list of the most critical digital content specialist skills. We ranked the top skills for digital content specialists based on the percentage of resumes they appeared on. For example, 16.0% of digital content specialist resumes contained digital content as a skill. Continue reading to find out what skills a digital content specialist needs to be successful in the workplace.

15 digital content specialist skills for your resume and career

1. Digital Content

Here's how digital content specialists use digital content:

Facilitate the submission of digital content to several Siemens content storage locations
Prepared all aspects of online digital content of various types for worldwide release.

2. Digital Marketing

Here's how digital content specialists use digital marketing:

Managed and implemented online communications tactics that advanced the digital marketing team goals.
Develop and execute digital marketing/social media campaign strategies for targeted audience.

3. Content Strategy

Here's how digital content specialists use content strategy:

Led and managed the content strategy discipline as well as the content management and site maintenance process.
Planned new template and content strategy for Sports Medicine e-newsletter.

4. Google Analytics

Here's how digital content specialists use google analytics:

Monitor Google Analytics and social media reports for discrepancies as well as opportunities for improvement.
Monitored website health and performance using analytic and tracking tools such as Google Analytics.

5. HTML

Here's how digital content specialists use html:

Formatted, edited, and merchandised products on the website using HTML and content management systems.
Act as an HTML and email package expert for clients and account teams.

6. Web Content

Here's how digital content specialists use web content:

Raised brand awareness, generated buzz, and drove repeat engagement and transactions with relevant and engaging SEO web content.
Provided and maintained engaging, creative web content for Georgia Tech's College of Computing.

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7. WordPress

Here's how digital content specialists use wordpress:

Implemented content on client websites through WordPress content management system.
Led the content transition from WordPress to Drupal.

8. Content Creation

Here's how digital content specialists use content creation:

Charged with ensuring website integrity, content creation, and Search Engine Optimization.
Developed ranking reports and content creation strategies based on the information gained.

9. Email Marketing

Here's how digital content specialists use email marketing:

Served as the team lead on email marketing, content writing, strategy, campaign building, and audience retention.
Created and maintained overall email marketing communications for B2B, nurturing campaigns to business partners and potential customers.

10. Video Content

Here's how digital content specialists use video content:

Managed audio/video content for University of Nebraska Athletics subscription video service as part of Huskers.com.
Adapted video content according to technical requirements imposed by different distribution channels.

12. Facebook

Here's how digital content specialists use facebook:

Managed social media platforms including Facebook, Twitter, and LinkedIn, nurturing consistent organic audience growth.
Managed brand messaging on social networks and the development of custom Facebook tabs by vendors.

13. Twitter

Here's how digital content specialists use twitter:

Created initial social media strategy for client's Twitter and LinkedIn accounts.
Created/executed paid social buys through Facebook and Twitter advertising.

14. Content Marketing

Here's how digital content specialists use content marketing:

Design corporate email content marketing strategy.
Assist in content marketing brainstorming initiatives.

15. Linkedin

Here's how digital content specialists use linkedin:

Increased overall engagement on XO's LinkedIn channel and grew followers by 30.75%.
Develop and implement resources to help lawyers create and improve LinkedIn profiles, post content, make connections, and engage.

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What skills help Digital Content Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital content specialist resumes?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Marketing applicants must demonstrate that they understand the nature of an employer's business and how marketing can help the employer achieve its objectives.

That means key skills include:

-customer problem-solving--how can the business help?
-communication--can I share relatable and actionable information with clients?
-and data analytics skills--can I measure the impact of the marketing efforts & use that insight to inform our future efforts?

Nothing about the pandemic has changed that, but now you must add the ability to work independently and remotely as well.

What soft skills should all digital content specialists possess?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.

What hard/technical skills are most important for digital content specialists?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.

What digital content specialist skills would you recommend for someone trying to advance their career?

Kimberly Pichot

Associate Professor of Marketing, Andrews University

If a graduate chooses to take a gap year, I recommend that they still take on activities to help them develop more skills. Find a nonprofit to volunteer and ask them if they could use your skills. Treat it as an internship or a job and find ways to hone your skills. Some skills marketing majors can focus on including social media content and campaign planning and delivery, digital marketing, and measurement. Build your portfolio with quantifiable results. Whether volunteering for one organization or several short stints in different organizations, engage in activities that will enhance your portfolio and demonstrate to future employers that you are growing.

What type of skills will young digital content specialists need?

Anne Balazs Ph.D.

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

Do you want to know more?

List of digital content specialist skills to add to your resume

The most important skills for a digital content specialist resume and required skills for a digital content specialist to have include:

Digital Content
Digital Marketing
Content Strategy
Google Analytics
HTML
Web Content
WordPress
Content Creation
Email Marketing
Video Content
Social Media Marketing
Facebook
Twitter
Content Marketing
Linkedin
CSS
PowerPoint

User Experience
Blog Posts
Content Management System
YouTube
Instagram
Search Engine Optimization
Graphic Design
Content Development
UI
B Testing
Copywriting
Technical Support
Proofreading
Media Management
Digital Assets
Social Media Management
Editorial Calendar

Marketing Campaigns
Adobe Creative Suite
Email Campaigns
Web Design
JavaScript
SEM
Proofread
Social Platforms
CRM
Web Pages
Curate
A/B
Drupal
Integrated Marketing
Sitecore

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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