What does a digital content specialist do?
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
Digital content specialist responsibilities
Here are examples of responsibilities from real digital content specialist resumes:
- Lead the content transition from WordPress to Drupal.
- Develop and manage advertising campaigns through Google AdWords, Facebook, and AdRoll.
- Manage brand messaging on social networks and the development of custom Facebook tabs by vendors.
- Manage e-commerce demand generation programs for www.ToshibaDirect.com.
- Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
- Implement content on client websites through WordPress content management system.
- Web development knowledge being used to assist with editing local intranet company site.
- Explain digital concepts to customers, such as SEM, SEO, and websites.
- Produce and host videos for YouTube and website base on content plan and marketing goals.
- Design and build a new website from scratch using HTML5, CSS3, and JavaScript.
- Format, edit, and merchandise products on the website using HTML and content management systems.
- Develop websites and online games in HTML5, CSS, JavaScript, jQuery, and ColdFusion.
- Edit HTML, remove dead links, create new links to internal and external content, and design promotional banner ads.
- Inventory migrated content through SharePoint.
- Implement final design into e-commerce software.
Digital content specialist skills and personality traits
We calculated that 16% of Digital Content Specialists are proficient in Digital Content, Digital Marketing, and Content Strategy. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Digital Content Specialists that have these skills listed on their resume here:
- Digital Content, 16%
Facilitate the submission of digital content to several Siemens content storage locations
- Digital Marketing, 8%
Managed and implemented online communications tactics that advanced the digital marketing team goals.
- Content Strategy, 7%
Led and managed the content strategy discipline as well as the content management and site maintenance process.
- Google Analytics, 4%
Monitor Google Analytics and social media reports for discrepancies as well as opportunities for improvement.
- HTML, 3%
Formatted, edited, and merchandised products on the website using HTML and content management systems.
- Web Content, 3%
Raised brand awareness, generated buzz, and drove repeat engagement and transactions with relevant and engaging SEO web content.
"digital content," "digital marketing," and "content strategy" are among the most common skills that digital content specialists use at work. You can find even more digital content specialist responsibilities below, including:
Detail oriented. The most essential soft skill for a digital content specialist to carry out their responsibilities is detail oriented. This skill is important for the role because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a digital content specialist resume shows how their duties depend on detail oriented: "write seo-oriented content for youtube, product copy, and blog posts based on keyword analysis and objectives. "
Analytical skills. Many digital content specialist duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a digital content specialist will need this skill often in their role. This resume example is just one of many ways digital content specialist responsibilities rely on analytical skills: "utilized a/b testing and multivariate analysis to improve conversion rate of website visitors. "
Communication skills. Another skill that relates to the job responsibilities of digital content specialists is communication skills. This skill is critical to many everyday digital content specialist duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "strategized with umg in-house crm department to brainstorm about ideas of corporate communication and graphic supply chain policies. "
The three companies that hire the most digital content specialists are:
- Breakthru Beverage Group5 digital content specialists jobs
- Bunzl Distribution4 digital content specialists jobs
- CyberCoders4 digital content specialists jobs
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Digital content specialist vs. Webmaster
A webmaster is responsible for monitoring website activities for the operating systems and browser database of an organization. Webmasters analyze website traffics and visits and create strategic plans on search optimizations of web servers. They update the features and designs of the system, ensuring the security of the users upon navigation. A webmaster must have excellent knowledge of the technology industry, as well as systems programming, especially on server configuration, improving speed and capacity, and troubleshoot broken links to provide the best user experience.
These skill sets are where the common ground ends though. The responsibilities of a digital content specialist are more likely to require skills like "digital content," "digital marketing," "content strategy," and "content creation." On the other hand, a job as a webmaster requires skills like "php," "sql server," "database," and "website design." As you can see, what employees do in each career varies considerably.
Webmasters really shine in the professional industry with an average salary of $74,898. Comparatively, digital content specialists tend to make the most money in the hospitality industry with an average salary of $62,134.webmasters tend to reach similar levels of education than digital content specialists. In fact, webmasters are 1.2% more likely to graduate with a Master's Degree and 1.0% more likely to have a Doctoral Degree.Digital content specialist vs. Marketing consultant
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that digital content specialist responsibilities requires skills like "digital content," "content strategy," "wordpress," and "email marketing." But a marketing consultant might use other skills in their typical duties, such as, "customer service," "media sales," "salesforce marketing cloud," and "salesforce."
Marketing consultants earn a higher average salary than digital content specialists. But marketing consultants earn the highest pay in the technology industry, with an average salary of $93,209. Additionally, digital content specialists earn the highest salaries in the hospitality with average pay of $62,134 annually.marketing consultants earn similar levels of education than digital content specialists in general. They're 4.5% more likely to graduate with a Master's Degree and 1.0% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital content specialists in the next 3-5 years?
Director, College of Business Internship Program, Arkansas State University
Digital content specialist vs. Product specialist/sales specialist
A product specialist/sales specialist is responsible for developing sales strategies, ensuring to reach sales targets and customer satisfaction. They typically offer products and services to walk-in clients or reach out to them through calls or correspondence, discuss product specifications, answer inquiries, conduct demonstrations, process payments, and handle issues and concerns, resolving them promptly and efficiently. Furthermore, a product specialist/ sales specialist must conduct research and analysis to identify new marketing opportunities, develop business plans, and plan sales events in adherence to the company's policies and regulations, including its vision and mission.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital content specialist resumes include skills like "digital content," "digital marketing," "content strategy," and "google analytics," whereas a product specialist/sales specialist is more likely to list skills in "customer satisfaction," "product knowledge," "product sales," and "pos. "
Product specialists/sales specialists typically earn similar educational levels compared to digital content specialists. Specifically, they're 2.2% less likely to graduate with a Master's Degree, and 0.8% less likely to earn a Doctoral Degree.Digital content specialist vs. Content manager
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Even though a few skill sets overlap between digital content specialists and content managers, there are some differences that are important to note. For one, a digital content specialist might have more use for skills like "social media marketing," "ui," "proofreading," and "digital assets." Meanwhile, some responsibilities of content managers require skills like "project management," "content calendar," "strong project management," and "subject matter experts. "
Content managers enjoy the best pay in the technology industry, with an average salary of $86,931. For comparison, digital content specialists earn the highest salary in the hospitality industry.content managers reach similar levels of education compared to digital content specialists, in general. The difference is that they're 3.2% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.Types of digital content specialist
Updated January 8, 2025











