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Digital designer skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Jennifer Jorgensen Ph.D.,
Samantha Osborne
Below we've compiled a list of the most critical digital designer skills. We ranked the top skills for digital designers based on the percentage of resumes they appeared on. For example, 11.8% of digital designer resumes contained sketch as a skill. Continue reading to find out what skills a digital designer needs to be successful in the workplace.

15 digital designer skills for your resume and career

1. Sketch

Here's how digital designers use sketch:
  • Design web banners and landing pages for all special promotions Conceptualize, visualize, and sketch out campaign ads.
  • Image optimization for banner ads, using Photoshop, InDesign, ImageAlpha, and Sketch.

2. Digital Marketing

Here's how digital designers use digital marketing:
  • Work collaboratively with digital marketing team to develop campaign elements and implement marketing plans to achieve business result.
  • Converted print collateral to digital marketing materials including digital ads and emails.

3. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how digital designers use graphic design:
  • Develop custom graphic design including customization of existing graphics and photographs.
  • Focused on internal/external interactive & graphic design.

4. Digital Design

Digital design is a general term that refers to any kind of design that appears in a digital format on an app or website, rather than in print on a physical page. The purpose of digital design is to create digital assets for multimedia graphics projects including advertising, animation, emails, mobile apps, social media, websites, video games, and interactive displays.

Here's how digital designers use digital design:
  • Established digital design guidelines for Honest Beauty and worked closely with designers to maintain a consistent aesthetic across all digital platforms.
  • Obtained Certification for Cadence digital design tools.

5. Adobe Creative Suite

Here's how digital designers use adobe creative suite:
  • Created digital portfolios for student workers using the Adobe Creative Suite.
  • Designed graphics using Adobe Creative Suite for social media advertising.

6. UI

Here's how digital designers use ui:
  • Delivered visual content and UI elements based on the product/business requirements.
  • Designed both desktop and mobile files utilizing the Bootstrap grid, UI kit and a pattern library.

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7. User Experience

Here's how digital designers use user experience:
  • Provided user testing feedback for responsive design, cross-browser compatibility and user experience.
  • Work with UX team to improve user experience for RTG mobile app as well as mobile and desktop aspects of Furniture.com.

8. Visual Design

Visual design is an art where the artist uses visuals and graphics to communicate to the user. A visual design aims to increase a product's aesthetic appeal. A visual design consists of lines, use of colors, white spaces, layout, and typography. Each element is executed to attract the customer towards it. Different styles and textures are also normally seen in visual designs.

Here's how digital designers use visual design:
  • Work included creating concepts and visual design of large touch screen applications, tablet applications, and websites.
  • Create visual design, including typography, visual concepts and icon design for both web and print.

9. HTML

Here's how digital designers use html:
  • Created weekly HTML email campaigns to generate a marketing presence and drive traffic to their social media and web sites.
  • Designed and built all flash and HTML elements of online annual reports for public companies primarily in the financial industry

10. CSS

Here's how digital designers use css:
  • Designed and built interactive online content using HTML5, CSS and JQuery.
  • Grunt used for SASS preprocessor to CSS.

11. Motion Graphics

Here's how digital designers use motion graphics:
  • Create and assist in print collateral, websites, email campaigns, motion graphics, photography and several related tasks.
  • Contracted work primarily in UI/UX design, web design, motion graphics, and 3D rendering.

12. Photography

Here's how digital designers use photography:
  • Provided art direction to photography studio for digital projects.
  • Created graphics, illustrations, and photography for use on social media platforms, web, and print.

13. WordPress

Here's how digital designers use wordpress:
  • Developed and designed company's website using Wordpress.
  • Re-designed website platforms from Marketron interactive to Wordpress.

14. Animation

Here's how digital designers use animation:
  • Fulfilled a critical role creating marketing materials by utilizing graphics, animation and video editing.
  • Design and create dynamic Flash animation advertisements for prospective clients.

15. JavaScript

Here's how digital designers use javascript:
  • Developed print templates using JavaScript.
  • Integrate functional code with JavaScript libraries and troubleshoot compatibility issues across multiple web browsers (IE7 and Firefox).
top-skills

What skills help Digital Designers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital designer resumes?

Dr. Jennifer Jorgensen Ph.D.Dr. Jennifer Jorgensen Ph.D. LinkedIn profile

Assistant Professor, University of Nebraska-Lincoln

The retail industry is robust and requires many skills. Content and industry-related knowledge are essential, including comfort with computer applications like Adobe Creative Suite and Microsoft Excel. Beyond knowledge of the industry, job candidates need excellent communication skills in written and oral forms. It's also highly recommended that job candidates have work experience in their area of interest, which could include an internship, job shadow, or part-time position.

What soft skills should all digital designers possess?

Samantha Osborne

Assistant Professor of Graphic Design, Owner, Samantha Osborne Design, Eastern Illinois University

Three soft skills stand out most: an ability to see the big picture, an ability to "read" people, and an ability to make a convincing argument for your design solution(s).
i. An ability to see big picture: there are an infinite number of details in graphic design, whether you work in website design on the front or back end, or in print media with physical outputs. It's easy to get caught up on the details, especially when clients are making specific demands about things such as paper type. A skilled designer must be able to see beyond the details and look at the big picture for an effective design solution. For example, a client may be asking for an invitation design for an up-coming event. A skilled designer will ask questions and dig in, eventually uncovering that perhaps for a successful event, the client also needs a splash page and social media, either in place of or in addition to an invitation. A skilled designer addresses design problems holistically, rather than minutely.
ii. An ability to "read" people: designers are trained in art-specific vocabulary. Hue, saturation, pixels, gestalt...most non-art folks don't use or speak that language. When clients are describing their goals, they aren't using art-vocabulary. It's a designer's job to translate what the client is saying into an advanced and effective creative solution. They must be able to speak and understand the language of non-creative folks, as well as the language of the broader creative industry.
iii. An ability to make a convincing argument for your design solution(s): many young and inexperienced designer tend to get their hearts broken when a client smashes one of their [very well thought-out] ideas. Rather than rolling over, a designer must learn to navigate how best to build support for their idea(s). That might mean in some instances you work more fluidly with the client throughout the design process, so that they feel they have ownership in the development of the solution. In other instances it might mean that the designer is presenting options, rather than a single solution, so that the client feels empowered to make choices throughout the design process. And in some instances, it might be a matter of better explaining and presenting your idea to a client; perhaps the designer needs to push back more, perhaps they need to provide more research as to why their solution is best, or maybe they simply need to present it with more excitement and enthusiasm.

What hard/technical skills are most important for digital designers?

Samantha Osborne

Assistant Professor of Graphic Design, Owner, Samantha Osborne Design, Eastern Illinois University

This completely depends on which sector of the graphic design industry you're involved in. Generally speaking, a working knowledge of the Adobe Creative Suite is essential, with expertise in other software as it applies to your field. I also find it refreshing and highly effective when designers can begin exploring and developing solutions in an more analog fashion on the front-end of projects, before jumping to the computer. For example, it's easier to visually organize complex ideas via a post-it/mood board wall in which you can physically move ideas around, especially when you're working with a team, which is more common than not.

What digital designer skills would you recommend for someone trying to advance their career?

Carmita Sanchez-FongCarmita Sanchez-Fong LinkedIn profile

Professor and Chairperson, Fashion Institute of Technology, SUNY

Sketch, sketch, sketch, and work on your portfolio. Use the many resources at FIT to stay current with technology, including 3d printing, laser cutting, and virtual reality. Volunteer with one of the professional organizations, attend virtual conferences, enter a competition, develop your personal/professional profile, and become familiar with digital material resources. Work on your research and presentation skills. Create a well-organized digital library of your 2d and 3d assets. Prepare yourself to go back. Take some masterclasses. Volunteer as a virtual artist-in-residence at a local school. Be creative, remain engaged.

What type of skills will young digital designers need?

Michel BalasisMichel Balasis LinkedIn profile

Associate Professor, Loyola University Chicago

The field of Graphic Design is constantly evolving regarding the use of technology. New graduates must be up-to-date on the latest trends in Web-Based design applications. The shift in design outcomes from print-oriented deliverables to screen-oriented continues to accelerate and has only been enhanced by Covid-19 protocols. The ability to self-manage their work from home is a key element for recent graduates who will work remotely. Being prepared to align themselves with creative directors and colleagues ,who may not be as prepared to communicate remotely, is a task that will take some on-the-job training.

List of digital designer skills to add to your resume

Digital designer skills

The most important skills for a digital designer resume and required skills for a digital designer to have include:

  • Sketch
  • Digital Marketing
  • Graphic Design
  • Digital Design
  • Adobe Creative Suite
  • UI
  • User Experience
  • Visual Design
  • HTML
  • CSS
  • Motion Graphics
  • Photography
  • WordPress
  • Animation
  • JavaScript
  • Email Marketing
  • Invision
  • Digital Assets
  • Design Solutions
  • PowerPoint
  • Prototyping
  • UX
  • Design Concepts
  • Facebook
  • Email Campaigns
  • Adobe Photoshop
  • Project Management
  • Instagram
  • Marketing Campaigns
  • Creative Solutions
  • User Interface
  • Twitter
  • Brand Marketing
  • Responsive Web Design
  • Digital ADS
  • Visualization
  • CMS
  • Art Direction
  • Adobe CC
  • B Testing
  • E-Commerce
  • Client Facing
  • SEO
  • Adobe Illustrator
  • Web Pages
  • Brainstorming
  • Digital Projects
  • Creative Ideas
  • Dreamweaver

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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