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Become A Digital Director

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Working As A Digital Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $111,101

    Average Salary

What Does A Digital Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Director jobs

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Average Length of Employment
Digital Director 2.0 years
Digital Consultant 1.7 years
Digital Producer 1.7 years
Digital Strategist 1.6 years
Top Employers Before
Director 6.0%
Consultant 5.8%
Manager 5.1%
Top Employers After
Consultant 8.6%
Owner 8.0%
Director 6.8%
Principal 3.1%

Digital Director Demographics

Gender

Male

67.4%

Female

30.9%

Unknown

1.7%
Ethnicity

White

80.4%

Hispanic or Latino

8.9%

Asian

7.7%

Unknown

2.3%

Black or African American

0.7%
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Languages Spoken

Spanish

33.3%

French

16.7%

Portuguese

6.7%

Mandarin

6.7%

German

6.7%

Russian

6.7%

Chinese

3.3%

Japanese

3.3%

Czech

3.3%

Dutch

3.3%

Polish

3.3%

Arabic

3.3%

Italian

3.3%
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Digital Director Education

Schools

New York University

10.2%

Northwestern University

8.2%

University of Phoenix

7.1%

Temple University

6.1%

Syracuse University

5.1%

Pennsylvania State University

5.1%

Loyola Marymount University

5.1%

University of Houston

5.1%

George Washington University

4.1%

University of Pennsylvania

4.1%

Southern Methodist University

4.1%

University of Colorado at Boulder

4.1%

Rochester Institute of Technology

4.1%

Columbia University

4.1%

Fashion Institute of Technology

4.1%

West Virginia University

4.1%

San Diego State University

4.1%

Michigan State University

4.1%

Northern Illinois University

4.1%

Miami University

3.1%
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Majors

Business

15.9%

Marketing

11.0%

Communication

10.5%

Graphic Design

8.2%

Journalism

7.6%

Management

5.7%

English

5.7%

Fine Arts

4.8%

Political Science

4.5%

Photography

3.7%

Computer Science

3.7%

Advertising

2.8%

Psychology

2.5%

Education

2.3%

Economics

2.0%

Finance

2.0%

Public Relations

2.0%

Electrical Engineering

1.7%

Management Information Systems

1.7%

History

1.7%
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Degrees

Bachelors

53.9%

Masters

24.4%

Other

14.3%

Certificate

3.5%

Doctorate

1.9%

Associate

1.7%

Diploma

0.2%
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Part Time
Internship
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Real Digital Director Salaries

Job Title Company Location Start Date Salary
Digital Director Saatchi & Saatchi North America, Inc. New York, NY Sep 23, 2013 $250,000
Director, Digital Customer Insights Biogen, Inc. Cambridge, MA Dec 15, 2015 $210,000
Digital Strategy Director Dentsu McGarry Bowen, LLC New York, NY Oct 18, 2012 $200,000
Digital Director Media Planning Group USA LLC Chicago, IL Mar 18, 2015 $200,000
Digital Strategy Director Dentsu McGarry Bowen, LLC New York, NY Oct 08, 2012 $200,000
Digital Director Leaddog Marketing Group, Inc. New York, NY Mar 05, 2015 $178,000
Director of Digital Services Inspire! Group, Inc. Dallas, TX Jun 22, 2015 $166,022
Digital Strategy Director Arnold Worldwide LLC Boston, MA Sep 15, 2015 $160,538
Digital Strategy Director Arnold Worldwide LLC Boston, MA Sep 15, 2013 $160,538
Director of Digital Services Inspire! Group, Inc. Dallas, TX Aug 12, 2015 $160,520
Creative Digital Director Dow Jones and Company New York, NY Nov 23, 2014 $160,000
Director-Digital Stores Kallidus, Inc. San Francisco, CA Apr 28, 2014 $150,000
Director, Digital Childfund International Richmond, VA Jun 08, 2016 $141,900 -
$184,400
Director, Worldwide Digital Cinema ABC, Inc. Burbank, CA Nov 29, 2009 $140,000
Director, Digital Business Activision Publishing, Inc. Santa Monica, CA Oct 11, 2010 $140,000
Director, Digital Audience Development Viacom International Inc. New York, NY Jun 20, 2016 $140,000
Director, Digital Workflow Penguin Random House LLC New York, NY Nov 21, 2015 $139,050
Digital Director Human Rights Watch New York, NY Mar 01, 2013 $138,000
Director of Digital Services Inspire! Group, Inc. Dallas, TX Oct 31, 2014 $126,200
Regional Digital Director, Latin America Universal McCann Worldwide, Inc. Miami, FL Oct 01, 2013 $120,000 -
$140,000
Director of Univision News Digital The Univision Network Limited Partnership Miami, FL Jun 01, 2013 $120,000
Director of Digital Development La Comunidad Corporation Miami, FL Jun 20, 2011 $115,000
Director, Digital Trials Glaxosmithkline LLC King of Prussia, PA Oct 09, 2016 $111,800 -
$229,200
Digital Marketing Regional Director, Global Digita Whitney International University System, Ltd. Miami, FL Sep 03, 2013 $110,000 -
$120,000
Director, Digital Forensics Stroz Friedberg, LLC New York, NY Sep 29, 2016 $110,000 -
$150,000
Director, Digital Experience Fidelity Brokerage Services LLC Smithfield, RI Oct 12, 2015 $106,891 -
$145,000

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Top Skills for A Digital Director

WebDevelopmentDigitalStrategyOnlineEmailGoogleAnalyticsDigitalVideoFacebookTwitterAudienceInteractiveProjectManagementROICRMDigitalSalesContentManagementSystemDigitalContentHtmlSeo/SemInternetP

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Top Digital Director Skills

  1. Web Development
  2. Digital Strategy
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Manage day-to-day activities of the backend web development team.
  • Pitched for new business, developed proposals and overall digital strategy.
  • Manage all social media campaigns and online marketing.
  • Managed clients branding email campaigns.Developed online business plans and online business analysis
  • Track and analyze website metrics with Google Analytics: unique visitors up more than 500% in four years.

Top Digital Director Employers

Digital Director Videos

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Getting a job in digital marketing

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