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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Digital Director||Saatchi & Saatchi North America, Inc.||New York, NY||Sep 23, 2013||$250,000|
|Senior Executive Digital Director||Advance Magazine Publishers Inc. DBA Conde Nast||New York, NY||Aug 02, 2016||$250,000|
|Director, Digital Customer Insights||Biogen, Inc.||Cambridge, MA||Dec 15, 2015||$210,000|
|Digital Strategy Director||Dentsu McGarry Bowen, LLC||New York, NY||Oct 18, 2012||$200,000|
|Digital Director||Media Planning Group USA LLC||Chicago, IL||Mar 18, 2015||$200,000|
|Digital Strategy Director||Dentsu McGarry Bowen, LLC||New York, NY||Oct 08, 2012||$200,000|
|Digital Director||Leaddog Marketing Group, Inc.||New York, NY||Mar 05, 2015||$178,000|
|Director of Digital Services||Inspire! Group, Inc.||Dallas, TX||Jun 22, 2015||$166,022|
|Digital Strategy Director||Arnold Worldwide LLC||Boston, MA||Sep 15, 2013||$160,538|
|Digital Strategy Director||Arnold Worldwide LLC||Boston, MA||Sep 15, 2015||$160,538|
|Director of Digital Services||Inspire! Group, Inc.||Dallas, TX||Aug 12, 2015||$160,520|
|Creative Digital Director||Dow Jones and Company||New York, NY||Nov 23, 2014||$160,000|
|Director of Digital Content||Activision Publishing, Inc.||Santa Monica, CA||Oct 01, 2012||$145,000|
|Director, Digital||Carat USA, Inc.||New York, NY||Jan 01, 2014||$145,000|
|Director, Digital||Childfund International||Richmond, VA||Jun 08, 2016||$141,900 -
|Director, Worldwide Digital Cinema||ABC, Inc.||Burbank, CA||Nov 29, 2009||$140,000|
|Director, Digital Audience Development||Viacom International Inc.||New York, NY||Jun 20, 2016||$140,000|
|Director, Digital Business||Activision Publishing, Inc.||Santa Monica, CA||Oct 11, 2010||$140,000|
|Director, Digital Workflow||Penguin Random House LLC||New York, NY||Nov 21, 2015||$139,050|
|Director of Digital Services||Inspire! Group, Inc.||Dallas, TX||Oct 31, 2014||$126,200|
|Regional Digital Director, Latin America||Universal McCann Worldwide, Inc.||Miami, FL||Oct 01, 2013||$120,000 -
|Director of Univision News Digital||The Univision Network Limited Partnership||Miami, FL||Jun 01, 2013||$120,000|
|Digital Fundrasing Director||USA for Unhcr||Washington, DC||Aug 30, 2015||$116,500|
|Director of Digital Development||La Comunidad Corporation||Miami, FL||Jun 20, 2011||$115,000|
|Director, Digital Trials||Glaxosmithkline LLC||King of Prussia, PA||Oct 09, 2016||$111,800 -
|Director, Digital Forensics||Stroz Friedberg, LLC||New York, NY||Sep 29, 2016||$110,000 -
|Director, Digital Experience||Fidelity Brokerage Services LLC||Smithfield, RI||Oct 12, 2015||$106,891 -
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