Working as a Digital Director

There is more than meets the eye when it comes to being a digital director. For example, did you know that they make an average of $64.64 an hour? That's $134,442 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Digital Director Do

There are certain skills that many digital directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, leadership skills and creativity.

When it comes to the most important skills required to be a digital director, we found that a lot of resumes listed 13.8% of digital directors included digital strategy, while 10.4% of resumes included online, and 6.0% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital director job title. But what industry to start with? Most digital directors actually find jobs in the media and health care industries.

How To Become a Digital Director

If you're interested in becoming a digital director, one of the first things to consider is how much education you need. We've determined that 59.5% of digital directors have a bachelor's degree. In terms of higher education levels, we found that 27.3% of digital directors have master's degrees. Even though most digital directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital director. When we researched the most common majors for a digital director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital director resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a digital director. In fact, many digital director jobs require experience in a role such as account executive. Meanwhile, many digital directors also have previous career experience in roles such as director or manager.

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Average Salary$134,442
Job Growth Rate8%

Digital Director Jobs

Digital Director Career Paths

Top Careers Before Digital Director
Manager7.0 %
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Top Careers After Digital Director
Owner7.6 %
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What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Director

Digital Directors in America make an average salary of $134,442 per year or $65 per hour. The top 10 percent makes over $185,000 per year, while the bottom 10 percent under $97,000 per year.
Average Salary
$134,442

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
DIR. of Digital Accessibility
DIR. of Digital Accessibility
University of South Carolina
University of South Carolina
07/18/2020
07/18/2020
$60,27907/18/2020
$60,279
Digital ADS Director
Digital ADS Director
Democratic Party of Wisconsin
Democratic Party of Wisconsin
07/11/2020
07/11/2020
$60,00007/11/2020
$60,000
Digital Organizing Director
Digital Organizing Director
Democratic Party of Wisconsin
Democratic Party of Wisconsin
02/18/2020
02/18/2020
$66,00002/18/2020
$66,000
Digital Director
Digital Director
Commonwealth of Pennsylvania
Commonwealth of Pennsylvania
01/29/2020
01/29/2020
$50,54301/29/2020
$50,543
Digital Director
Digital Director
Harnham
Harnham
12/31/2019
12/31/2019
$180,00012/31/2019
$180,000
See More Recent Salaries

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Digital Director Demographics

Gender

Male

66.5 %

Female

28.8 %

Unknown

4.7 %
Ethnicity

White

61.6 %

Hispanic or Latino

15.2 %

Black or African American

11.1 %
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Foreign Languages Spoken

Spanish

37.0 %

French

19.6 %

German

8.7 %
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Digital Director Education

Schools

New York University

17.6 %

Northwestern University

9.4 %

University of Michigan - Ann Arbor

4.7 %

Ohio State University

4.7 %
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Majors

Business

17.9 %

Marketing

11.9 %

Communication

11.6 %

Graphic Design

8.3 %
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Degrees

Bachelors

59.5 %

Masters

27.3 %

Certificate

6.5 %

Associate

4.3 %
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Entry Level Jobs For Becoming A Digital Director

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Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.8% of digital directors listed digital strategy on their resume, but soft skills such as analytical skills and leadership skills are important as well.

Best States For a Digital Director

Some places are better than others when it comes to starting a career as a digital director. The best states for people in this position are New York, New Jersey, Virginia, and California. Digital directors make the most in New York with an average salary of $151,179. Whereas in New Jersey and Virginia, they would average $149,879 and $149,820, respectively. While digital directors would only make an average of $144,096 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Digital Director Jobs:
2,072
Highest 10% Earn:
$241,000
Location Quotient:
1.89
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Digital Director Jobs:
782
Highest 10% Earn:
$240,000
Location Quotient:
1.21
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Digital Director Jobs:
818
Highest 10% Earn:
$240,000
Location Quotient:
0.98
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Digital Director Employers

1. Weber Shandwick
4.4
Avg. Salary: 
$61,159
Digital Directors Hired: 
6+
2. Gannett
4.3
Avg. Salary: 
$46,148
Digital Directors Hired: 
6+
3. Digital First Media
4.3
Avg. Salary: 
$57,970
Digital Directors Hired: 
5+
4. CBS
4.7
Avg. Salary: 
$53,456
Digital Directors Hired: 
5+
5. PricewaterhouseCoopers
4.7
Avg. Salary: 
$89,336
Digital Directors Hired: 
4+
6. The Columbus Dispatch
4.4
Avg. Salary: 
$40,760
Digital Directors Hired: 
4+

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Updated October 2, 2020