Digital director demographics and statistics in the US
Digital director demographics research summary. Zippia estimates digital director demographics and statistics in the United States by using a database of 30 million profiles. Our digital director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital directors after extensive research and analysis:
- There are over 4,034 digital directors currently employed in the United States.
- 31.2% of all digital directors are women, while 68.8% are men.
- The average digital director age is 39 years old.
- The most common ethnicity of digital directors is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Digital directors are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $148,148, the highest in the US.
- In 2022, women digital directors earned 95% of what men earned.
- Oregon is the best state for digital directors to live.
- Digital directors are 55% more likely to work at private companies in comparison to public companies.
On this page
Digital director demographics by:
Digital director gender statistics
31.2% of digital directors are women and 68.8% of digital directors are men.
- Male, 68.8%
- Female, 31.2%
Digital director gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.8% |
| Female | 31.2% |
Digital director gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$130,683
Female income
$123,813
Digital director gender ratio over time
This data breaks down the percentage of men and women in digital director positions over time. Currently, 31.2% of digital directors are female.
Digital director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 83.44% | 16.56% |
| 2011 | 83.23% | 16.77% |
| 2012 | 83.61% | 16.39% |
| 2013 | 83.57% | 16.43% |
| 2014 | 82.43% | 17.57% |
| 2015 | 82.13% | 17.87% |
| 2016 | 82.05% | 17.95% |
| 2017 | 81.38% | 18.62% |
| 2018 | 70.76% | 29.24% |
| 2019 | 69.84% | 30.16% |
| 2020 | 68.47% | 31.53% |
| 2021 | 68.80% | 31.20% |
Digital director related jobs gender ratio
We compared digital directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Digital Director | 69% | 31% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital director demographics by race
The most common ethnicity among digital directors is White, which makes up 74.6% of all digital directors. Comparatively, 8.7% of digital directors are Hispanic or Latino and 8.2% of digital directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Digital director race
| Digital director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Digital director race and ethnicity over time
See how digital director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Digital director wage gap by race
According to our data, asian digital directors have the highest average salary compared to other ethnicities. Black or african american digital directors have the lowest average salary at $123,814.
| Ethnicity | Salary |
|---|---|
| Unknown | $130,055 |
| White | $129,500 |
| Black or African American | $123,814 |
| Asian | $141,605 |
| Hispanic or Latino | $129,076 |
Average digital director age
See how the average age of digital directors varies based on ethnicity and gender.
Male
Female
Digital director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Digital director age breakdown
The average age of digital directors is 40+ years years old, representing 44% of the digital director population.
Digital director age breakdown
| Digital Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Digital director educational attainment
The most common degree for digital directors is bachelor's degree, with 75% of digital directors earning that degree. The second and third most common degree levels are master's degree degree at 16% and master's degree degree at 6%.
- Bachelor's, 75%
- Master's, 16%
- Associate, 6%
- Doctorate, 1%
- Other Degrees, 2%
Digital directors by degree level
| Digital director degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 16% |
| Associate | 6% |
| Doctorate | 1% |
| Other Degrees | 2% |
Digital director jobs you might like
Digital director wage gap by degree level
According to the data, digital directors with a Doctorate degree earn more than those without, at $156,931 annually. With a Master's degree, digital directors earn a median annual income of $150,610 compared to $134,056 for digital directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $150,610 |
| Bachelor's Degree | $134,056 |
| Doctorate Degree | $156,931 |
Digital director employment statistics
Most digital directors work for a private in the media industry.
Company size where digital directors work
Below, you can see the size of companies where digital directors work.
Digital director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 30% |
Digital director jobs by company type
Employees with the digital director job title have their preferences when it comes to working for a company. For instance, most digital directors prefer to work at private companies over public companies.
Digital director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 7% |
| Public | 36% |
| Private | 55% |
| Government | 2% |
Digital director jobs by industry
The most common industries for digital directors are media, professional and finance.
Digital director industry statistics
| Industry | Percentages |
|---|---|
| Media | 23% |
| Fortune 500 | 14% |
| Professional | 10% |
| Finance | 7% |
| Technology | 7% |
| Retail | 6% |
| Non Profits | 6% |
| Education | 6% |
| Manufacturing | 4% |
| Hospitality | 4% |
| Health Care | 3% |
| Government | 2% |
| Start-up | 2% |
| Internet | 1% |
| Automotive | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Energy | 1% |
Digital director turnover and employment statistics
Digital director unemployment rate over time
The unemployment rate for digital directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital director unemployment rate by year
| Year | Digital director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average digital director tenure
The average digital director stays at their job for 1-2 years, based on the 1,153 digital directors resumes in Zippia's database.
Digital director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 34% |
| 3-4 years | 14% |
| 5-7 years | 18% |
| 8-10 years | 8% |
| 11+ years | 11% |
Digital director LGBT ratio compared to similar jobs
Review the percent of digital directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Associate Account Manager | 7.25% | 136,563 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Digital Director | 9.86% | - |
| Grants Director | 16.11% | 15,964 |
Similar digital director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Associate Account Manager | 7.25% | 136,563 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Grants Director | 16.11% | 15,964 |
Foreign languages spoken by digital directors
The most common foreign language among digital directors is Spanish at 37.0%. The second-most popular foreign language spoken is French at 19.6% and German is the third-most popular at 8.7%.
- Spanish, 37.0%
- French, 19.6%
- German, 8.7%
- Portuguese, 4.3%
- Russian, 4.3%
- Other, 26.1%
Digital director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 37.0% |
| French | 19.6% |
| German | 8.7% |
| Portuguese | 4.3% |
| Russian | 4.3% |
| Other | 26.1% |
