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The differences between digital directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a director of marketing & development. Additionally, a digital director has an average salary of $129,557, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Digital Director | Director Of Marketing & Development | |
| Yearly salary | $129,557 | $98,174 |
| Hourly rate | $62.29 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Digital directors and directors of marketing & development have different pay scales, as shown below.
| Digital Director | Director Of Marketing & Development | |
| Average salary | $129,557 | $98,174 |
| Salary range | Between $90,000 And $185,000 | Between $59,000 And $162,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Oregon | New York |
| Best paying company | McKinsey & Company Inc | Baker McKenzie |
| Best paying industry | Professional | Finance |
There are a few differences between a digital director and a director of marketing & development in terms of educational background:
| Digital Director | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and directors of marketing & development' demographics:
| Digital Director | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |