Digital director job description

Counterspark, an organization that is making the clean energy transition a reality, is looking for its first Digital Director. We seek to connect both with clean energy companies and a potential individual consumer audience through actionable, digestible, and immediate steps they can take to have a significant impact on the climate and our economy.

Counterspark is affiliated with Advanced Energy Economy (AEE). AEE is a national association of businesses that are making the energy we use secure, clean, and affordable. We work to accelerate the move to 100% clean energy and electrified transportation in the U.S. AEE is the only industry association in the U.S. that represents the full range of energy technologies and services needed to achieve a carbon free economy, both grid-scale and distributed. Advanced energy includes energy efficiency, demand response, energy storage, wind, solar, electric vehicles, and more.

Counterspark is seeking an experienced, creative digital and communications professional to help launch and lead the organization's digital strategy in support of our mission of a 100% clean energy economy. This position is an integral part of the Counterspark team leading an integrated digital program that will drive outreach and communications for member engagement, public education, advocacy, and fundraising campaigns across Counterspark’s digital platform.

The ideal candidate for this role is someone who has experience leading digital activism campaigns, has the energy and flexibility to thrive in a startup environment, and is ready to build their leadership and management skills. A passion for solving climate change and building an equitable clean energy economy is preferred.
Responsibilities
Lead the management of the newly formed Digital department managing and developing a team of two digital campaigners initially, as well as vendor and consultant management. Work with members of the senior leadership team to develop the organization’s annual plan and budget and to develop a strategic plan for growing Counterspark’s online reach and membership base.
Develop and manage team, including workflow and processes. Clearly communicate shifts in focus during key moments of rapid response. Work closely with Advanced Energy Economy’s state and federal policy teams and Campaign Directors to develop outside game strategy. Leverage the work happening within AEE to develop campaigns and build power for the organization. Assist in drafting, testing, and production, as needed, working with campaigners to identify tactics to execute campaigns.
Oversee the implementation of the organization’s digital public education, member engagement, organizing, fundraising, and advocacy campaigns. Measure campaign impacts, facilitate debrief sessions across teams, create reports, and communicate our victories and opportunities across the organization. Have primary responsibility for executing the day-to-day operations of the Counterspark program.
Qualifications
At least seven years of experience building and running digital campaigns in a political or issue advocacy campaign Strong program management skills, including experience running complex projects or campaigns with many moving pie
Exceptional organizational skills and attention to detail and quality Ability to manage and prioritize multiple activities and competing deadlines Excellent interpersonal skills, ability to work productively with a remote team and a commitment to managing, mentoring, and empowering team members. Intellectual curiosity, inquisitive nature, and excellent listening and problem-solving skills
Performance oriented individual with a strong work ethic, demonstrated initiative and commitment to achieving goals.
Job Type: Remote
Location: Flexible
Salary: starting at $110,00
Start Date: November 1, 2022

AEE is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship status, age, disability, sex, veteran status or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances. We are committed to the values of diversity, equity, inclusion, and justice across our organization (“DEIJ”). We also incorporate these values into our mission of making the energy we use secure, clean, and affordable. We know that varied perspectives and a commitment to social justice are needed to succeed in making the United States an advanced energy economy. We commit to building and supporting an inclusive workforce that represents different cultures, backgrounds, and viewpoints.
Powered by JazzHR
XaOZpzKZJS

The position has responsibility for creating and executing programs to drive digital and print subscriber acquisition through digital marketing channels.. This individual will help manage the day-to-day execution of subscriber acquisition campaigns for all McClatchy markets with a concentration on paywall, onsite, email, SEM and paid social marketing channels.

The Director of Subscriber Acquisition, Digital will be detail-oriented and possess a blend of creative, technical, and analytical aptitude. This individual must be able to collaborate and partner effectively with cross-function stakeholders and teams across the organization. The role will have goals and targets including but not limited to audience targets, revenue targets, and expense targets for McClatchy consumer revenue. Together the starts and stops equate to the total subscriber accounts (TSA) for all markets. This individual is expected to contribute to delivering on these targets, anticipate shortfalls and identify areas for improvement
or alternative plans to meet established goals as necessary.

ESSENTIAL FUNCTIONS include the following. Other duties may be assigned as needed to
ensure success for each of the McClatchy markets.


Responsible for managing digital and print subscriber acquisition efforts across digital channels, managing expense and effort to optimize ROI. Drive new subscribers through optimization, deployment, and segmentation of internal lists through effective email and digital strategies and execution that deliver targets and personalized campaigns Optimize customer acquisition through channels such as Owned, Search, Display, Apps, Social, SEM, Newsletters, and Partnerships that optimize TSA and APRU performance. Execute tactical strategies based on data-driven analytics to drive deployment and maximize ARPU in all campaigns. Work with cross-functional teams to improve the overall end-to-end customer experience, engagement and product promotion stacks to drive TSA and revenue. Works in collaboration with the strategy team to improve Customer Lifetime Value through alignment and execution of content marketing campaigns, re-engagement programs, and reacquisition programs efforts. Development of segmentation and personalization programs across all online and offline channels to optimize KPIs across our performance marketing channels. Partner with the marketing team for creative design and copy development that delivers best-in-class marketing campaign strategies that drive conversions. Campaigns will promote that features and brand-essential benefits to targeted potential buyers. Experimentation of new channel sources and continuous A/B testing to improve conversions and CLV optimization. Participate and help anchor key projects to help improve revenue and TSA for McClatchy through cross-functional teams and partnerships. Constantly explores new opportunities for sales growth, by securing new vendors, sales outlets, campaigns, or programs that further diversity McClatchy's sales programs. Responsible for knowing, communicating and delivering on the digital and print total subscriber account (TSA) volumes and subscription revenue targets for each of the McClatchy markets, specifically by meeting or exceeding the sales targets set in the budget process. Stays in touch with the industry's best practices and uses the practices to improve the productivity of programs used in each of the McClatchy markets. Ensure all programs are in compliance with the Alliance for Audited Media rules and regulations. Ensures that all contracted work is done in accordance with the vendor SLA, with governing laws, policies and the McClatchy Company values and Code of Business Ethics. Responsible for supporting, communicating and adhering to each of the McClatchy market's mission, vision and core values.
SUPERVISORY RESPONSIBILITIES include serving in a leadership role having responsibility for delivering audience and revenue for each of the McClatchy markets.
The Director of Subscription Acquisition, Digital is responsible for delivering on the needed revenue, TSA management, and program implementation for the subscription acquisition team. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Ensures accountability by position to ensure each person delivers on their assigned targets for each of the McClatchy markets.
POSITION QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Bachelor's degree (B.A.) from a four-year college or university; Requires a prior work history that demonstrates strong successful leadership ability and a solid understanding of the complexities of newspaper circulation, sales, distribution and marketing. 10+ years in a customer acquisition via digital marketing channels (SEM, paid social, email display retargeting, onsite marketing, paywall, marketing automation techniques). 5+ years leading marketing and customer acquisition teams in a digital marketing / e-commerce environment. High level of proficiency in Excel and website analytics (e.g. Google Analytics, Adobe Analytics) Must be highly proficient in presentation decks (Powerpoint, Google Slides), website analytics (Google Analytics or Adobe Analytics) and spreadsheets (Microsoft Excel and Google Docs). Must also possess a strong understanding of digital marketing technology aspects and conventions, such as ad serving, audience management tools, inventory management, third-party ad tags and creative tracking.
LANGUAGE SKILLS

Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.

#LI-TH1
#Remote
McClatchy is committed to providing equal employment opportunity (EEO) for all applicants and employees. McClatchy considers all candidates without regard to basis of race, color, religion, sex, national origin, age, marital status, sexual orientation, ancestry, medical condition, family care status, pregnancy or physical disability (except where physical fitness is a valid occupational qualification), or any other basis protected by state and federal laws.

Director, Digital Transformation

Location: Remote within United States

The Director of Digital Transformation will start off as an individual contributor position, rolling up to the Information Technology (IT) organization at Zscaler. In addition to its core responsibilities of providing business systems design, development, testing, deployment, and support to our worldwide business owners / stakeholders, the IT organization at Zscaler is also responsible for partnering with the cross-functional business stakeholders to identify automation opportunities for scaling the business, in alignment with the company's overall business growth strategy. We are seeking an experienced Director to drive the transformation journey for such cross-functional initiatives by acting as an embedded partner/coach to accomplish the business goals.

This position will focus on partnering with the business stakeholders using structured consultative methods and best practice frameworks, to drive business planning, problem definition, meaningful process improvements and efficiencies, expanding system capabilities, developing creative solutions for existing business challenges, team dynamics & cross-functional collaboration, user-centered design & innovation, and organizational learning. This role will span across all the key business process domains, including, but not limited to: Go-to-market, Customer success, Quote-to-order, Order-to-cash, Record-to-report, Customer support, Procure-to-pay, Hire-to-retire, etc., involving top enterprise systems and tools, e.g. Salesforce (Sales Cloud, CPQ, Service Cloud, Communities), NetSuite, Coupa, SuccessFactors, Workday, etc.

You must be able to operate in an ambiguous environment where you help the business to identify the “problem”, followed by defining the “scope and requirements” and “solution design” to accomplish the “desired outcome”, while ensuring that we have clarity, focus and measurable results.

You are skillful at building relationships and collaborating with stakeholders at all levels (C-staff to individual contributors). At times, you may need to have constructive conversations that go against the status quo. You will act as a partner and/or coach to the business so that they fully adopt and apply the changes that were envisaged. Transformation requires an agile mindset focused on incremental value delivery, and ability to connect the dots between varying initiatives to create the bigger picture for stakeholders. You are a team player and will embrace and act as a role-model for not only the transformations you lead, but also the changes being driven by your colleagues.

Responsibilities/What You'll Do:

Work with the business stakeholders to identify and formalize areas of improvement/transformation opportunities.

Understand current business processes, help define future processes and data flows as per industry best practices, and perform gap and impact analysis.

Lead the Digital Transformation initiatives in partnership with business stakeholders and SMEs across all the business process domains mentioned above.

Define the problem statement, scope/requirements, success criteria, and KPIs, aligning efforts and deliverables to key business outcomes and company goals.

Identify testing scenarios and drive user acceptance testing of business systems.

Drive/support change management, including the communication of roles and responsibilities and the creation and delivery of user training.

Partner with the Business Stakeholder teams and Business Applications teams (onshore and offshore) to ensure alignment between their transformation roadmaps.

Drive evaluation of enterprise software application/services vendors.

Participate in special projects and other activities as needed, in a matrixed team structure.