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Digital director skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Dr Rick Baldwin

Below we've compiled a list of the most critical digital director skills. We ranked the top skills for digital directors based on the percentage of resumes they appeared on. For example, 14.0% of digital director resumes contained digital marketing as a skill. Continue reading to find out what skills a digital director needs to be successful in the workplace.

15 digital director skills for your resume and career

1. Digital Marketing

Here's how digital directors use digital marketing:

Identified, negotiated and managed ongoing digital marketing alliances and partnerships that augmented and improved consumer reach and subscriber base.
Develop and present custom digital marketing presentations to large local advertisers based on their needs and company objectives.

2. Digital Transformation

Here's how digital directors use digital transformation:

Develop and implement the function-specific process changes associated with digital transformation.
Develop accounts for digital transformation business.

3. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how digital directors use digital strategy:

Pitched for new business, developed proposals and overall digital strategy.
Directed digital strategy for winning gubernatorial primary campaign.

4. Project Management

Here's how digital directors use project management:

Provided leadership for user experience, project management, policy and process development, and stakeholder communication.
Project Management/Creative Conceived and created the current corporate identity and publication design and layout specifications.

5. Digital Content

Here's how digital directors use digital content:

Introduced file automation, digital asset library and metadata utilization to deliver digital content more efficiently to global and studio customers.
Developed and managed production, maintenance and asset release processes for internal and client-facing digital content.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital directors use crm:

Increased sales by more than 200% in first year through close training with reps and CRM and broadening product list.
Designed and built an ROI calculator micro-site that captures sales leads into a CRM system for HP.

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7. Google Analytics

Here's how digital directors use google analytics:

Measured performance using Google Analytics.
Execute monthly checks for usability, functionality, SEO, and ROI for all web systems with Google Analytics.

8. Digital Platforms

Here's how digital directors use digital platforms:

Oversee day-to-day operation of all digital platforms and management of digital team.
Manage Digital platforms / Assist with Advertising Digital and Traditional.

9. User Experience

Here's how digital directors use user experience:

Led user experience and creative teams in the planning and implementation of large-scale digital experiences.
Created custom 360 degree media solutions to improve user experience with our brands.

10. KPIs

Here's how digital directors use kpis:

Instituted monthly key metrics report for executive team on KPIs with actionable insights and trend analysis.
Evaluated project and program performance and provided KPIs to business owners.

11. Emerging Technologies

Here's how digital directors use emerging technologies:

Optimized and innovated upon our digital media products, monitored performance, and identified enhancement opportunities based on emerging technologies.
Continued exploration of emerging technologies through 3rd party service vendors to further improve website functionality and marketability.

12. Facebook

Here's how digital directors use facebook:

Managed marketing strategies delivered through social media, email and Facebook advertising.
Executed Facebook offer that brought $2,500 in sales for a client in one day through PPC advertising.

13. Digital Channels

Here's how digital directors use digital channels:

Developed digital GOTV program to supplement field organizing, drive participation and enable rapid response through digital channels on Election Day.
Initiated forecasting process for hotels, allowing more time for content creativity, collaboration and optimization across digital channels.

14. Web Development

Here's how digital directors use web development:

Expanded the web support group into one of the strongest in the Turner family of web development teams.
Web Development Oversee front end development of websites, mobile applications and point of sale touchscreen applications.

15. B Testing

Here's how digital directors use b testing:

Performed A/B testing of new execution strategies and communicate findings and recommendations.
Set benchmarks, defined A/B testing plans, and optimized to reduce costs and improve ROI.

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What skills help Digital Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital director resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What digital director skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What technical skills for a digital director stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

What soft skills should all digital directors possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of digital director skills to add to your resume

The most important skills for a digital director resume and required skills for a digital director to have include:

Digital Marketing
Digital Transformation
Digital Strategy
Project Management
Digital Content
CRM
Google Analytics
Digital Platforms
User Experience
KPIs
Emerging Technologies
Facebook
Digital Channels
Web Development
B Testing
Marketing Campaigns

Digital Products
UI
Content Creation
Business Development
WordPress
Product Development
Email Marketing
A/B
Content Strategy
Instagram
Twitter
Digital Solutions
Client Facing
Visualization
HTML
Photoshop

Direct Reports
ROI
JavaScript
Shared Services
Digital Operations
Digital Assets
Brand Marketing
Java
YouTube
Business Processes
Digital Projects
Digital Sales
Strategic Direction
CSS
QA
Email Campaigns

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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