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What is a digital marketing analyst and how to become one
The role of a Digital Marketing Analyst, as the name implies, is to conduct research and follow online marketing trends and statistics, analyze the information they gather that is accessible to them, and, based on that, help others in the digital marketing team develop marketing strategies.
They are also tasked with doing client behavior research and customer engagement, analyzing the company's current online presence, testing different campaigns and strategies, presenting the results to higher management, fellow teammates, and employees, organizing new campaigns or establishing new ones, and monitoring ongoing and past online marketing projects.
A person hoping to work as a Digital Marketing Analyst should generally have a good portfolio of past work and at least a few years of experience in the field or in similar positions. Some employers may seek out those with Bachelors in a subject such as Marketing or related field. Candidates should also be proficient in the use of social media, analytical and marketing software, online platforms, and tools, such as Google Analytics.
What general advice would you give to a digital marketing analyst?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $69,456
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 14.42%
Black or African American 4.77%
Hispanic or Latino 11.35%
Unknown 4.90%
White 64.43%
Genderfemale 42.77%
male 57.23%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Digital marketing analyst career paths
Key steps to become a digital marketing analyst
Explore digital marketing analyst education requirements
Start to develop specific digital marketing analyst skills
Skills Percentages Digital Marketing 24.71% Google Analytics 7.02% Marketing Campaigns 4.04% KPIs 3.43% B Testing 3.18% Complete relevant digital marketing analyst training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital marketing analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital marketing analyst based on U.S. Bureau of Labor Statistics data and data from real digital marketing analyst resumes.Research digital marketing analyst duties and responsibilities
- Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
- Develop KPI strategy and ROI measurement for the overall lead generation efforts.
- Oversee all tasks pertaining to the Salesforce CRM from account and contact import and updating to interface customization.
- Utilize FTK for analysis and keyword searches.
Prepare your digital marketing analyst resume
When your background is strong enough, you can start writing your digital marketing analyst resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital marketing analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable digital marketing analyst resume templates
Build a professional digital marketing analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital marketing analyst resume.
Apply for digital marketing analyst jobs
Now it's time to start searching for a digital marketing analyst job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first digital marketing analyst job
Are you a digital marketing analyst?
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Average digital marketing analyst salary
The average digital marketing analyst salary in the United States is $69,456 per year or $33 per hour. Digital marketing analyst salaries range between $50,000 and $95,000 per year.
What am I worth?
How do digital marketing analysts rate their job?
Digital marketing analyst reviews
It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Updated January 8, 2025
