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Become A Digital Marketing Analyst

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Working As A Digital Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $61,150

    Average Salary

What Does A Digital Marketing Analyst Do At Thermo Fisher Scientific

* Track, analyze, and hold team accountable for digital marketing key performance indicators (KPIs), such as traffic by source, site conversion rates, digital marketing attributed revenue and margin, and engagement analytics
* Analyze data sets to identify high value opportunities and audience segments to target through digital marketing efforts
* Use multiple data sources to create and present weekly, monthly, and quarterly digital channel reports and conduct ad hoc deep dives as required
* Conduct experiments to prove ROI of digital marketing efforts
* Evaluate website performance, analyze site content, measure effectiveness of merchandising, and ensure the website is delivering optimal value to the organization
* Analyze visitor level data to understand user behavior across marketing channels (for example, Paid Search, SEO, Social, and Display Advertising)
* Provide insights to increase revenue and customer engagement across digital campaigns covering a variety of channels including Paid Search, SEO, Social, and Display Advertising
* Troubleshoot Adobe Analytics tracking issues including page tags, conversion tracking, custom events, and ecommerce tracking
* Develop, enhance and disseminate digital marketing dashboards to optimize digital marketing operations and explore insights
* Provide training for internal employees on use of Adobe Analytics tools and best practices if required
* Develop, standardize and maintain digital marketing SOP documents
* Identify key needs or gaps and provide suggestions to close gaps

What Does A Digital Marketing Analyst Do At The Hartford

* Work with content creation team to have content developed, and then execute landing page creation, email marketing activities, paid search advertising, and social media posts
* Set up, test, build and deploy e-mail marketing and lead nurturing campaigns using Marketo application.
* Build, test, and publish campaign landing pages Marketo and Adobe Experience Manager (AEM) for a wide variety of marketing campaigns.
* Coordinate with multiple stakeholders to ensure marketing assets (emails, landing pages, Marketo assets) are built and approved to support active marketing and advertising campaigns.
* Utilize Google Analytics and other tools to develop and report on results of campaigns, landing pages, etc., and use analytics to optimize results and enhance future campaigns.
* Work with vendors to support paid search (PPC), and organic search engine optimization (SEO) programs.
* Create and implement A/B testing plans across digital marketing activities and report on outcomes.
* Champion and implement best practices for email marketing, landing pages, testing and optimization

What Does A Digital Marketing Analyst Do At J.B. Hunt Transport

* Assists Driver Personnel’s Digital Marketing Analyst in search engine marketing campaigns, including campaign creation, maintenance and audits.
* Manages company internet content by as it relates to driver recruiting by monitoring DriveJBHunt.com’s site visitor traffic, flow and actions in conjunction with data best practices to enable cost effective lead generation and increase conversions.
* Utilize Google Analytics tool to make data-based sourcing recommendations.
* Assists Driver Personnel’s Digital Marketing Analyst in creation, implementation and monitoring of marketing automation campaigns.
* Assist in management of paid social campaigns, optimizing for lead conversions.
* Assist in maintaining weekly, monthly and quarterly reporting across digital marketing campaigns

What Does A Digital Marketing Analyst Do At Comcast

* Build a measurement discipline, based on common KPI's for targeting, tracking and evaluating digital and media investments to ensure maximum ROI and delivery of shared learnings for all regions.
* Be an expert for digital analytics and measurement to ensure alignment and acceleration of all growth activities.
* Drive regular assessments to gather and interpret feedback from stakeholders to evaluate the performance of products, processes or innovations, and develop recommendations on how best to address findings for both near and long terms solutions.
* Ensure sharing and convergence across the organization of ideas, content, technologies, processes, best practices, opportunities that scale and innovations.
* Demonstrate a high degree of familiarity with digital analytics suites including Google Analytics, Google Tag Manager, DMP solutions and programmatic ad serving suites.
* Align internal analytics, research, marketing and digital teams to gain agreement on key performance indicators, measurement methods, and the definition of success prior to the launch of campaigns and initiatives.
* Identify and develop data collection strategies for key performance indicators that directly measure online campaigns, digital experiences and conversion funnel performance
* Deep exposure to technology platforms for tag management, reporting and analytics, digital marketing, social and CRM
* Job Specification:
* Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, and conflict resolution skills.
* Demonstrated experience managing operating budgets and project budgets
* Extensive experience working with and managing Digital analytic agencies or consultants
* Consistently demonstrated success in a number of challenging and diverse business situations.
* Proven track record of building personalization capabilities in all stages of the sales and marketing funnel and throughout a consumer's experience with a brand/organization
* Proven track record of overseeing large scale analytics and t racking implementations

What Does A Digital Marketing Analyst Do At Citizens Bank

* Implement and maintain third party marketing tags and analytics tags; including installation, configuration, troubleshooting, and creation of various types of marketing tags, custom tags and data variables.
* Ensure relevant traffic and key performance metrics are captured in web analytics to provide actionable insights.
* Analyze website data on traffic sources and patterns.
* Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
* Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools (Adobe/Omniture Digital Marketing Suite: SiteCatalyst, Discover, Data Warehouse and ReportBuilder).
* Provide operational administration of our web analytics platform based on Adobe Analytics.
* Assist in the maintenance of page tagging standards and build business processes to streamline tag deployment across web properties

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How To Become A Digital Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Digital Marketing Analyst jobs

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Digital Marketing Analyst Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Mandarin

  • Cantonese

  • Portuguese

  • Chinese

  • Russian

  • French

  • Hindi

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Digital Marketing Analyst

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Digital Marketing Analyst Education

Digital Marketing Analyst

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Real Digital Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Senior Digital Marketing Analyst and Sales Consultant Valassis Sales and Marketing Services, Inc. New York, NY Jul 29, 2016 $115,000
Digital Marketing Technical Analyst AIG Employee Services, Inc. Charlotte, NC Aug 22, 2016 $105,000
Senior Digital Marketing Analyst Esurance Insurance Services, Inc. San Francisco, CA Nov 12, 2015 $100,000
Digital Marketing Analyst Capital Access Network, Inc. New York, NY Feb 28, 2013 $97,500
Digital Marketing Analyst Engagement Arts Inc. New York, NY Jun 29, 2015 $91,000 -
Digital Marketing Analyst Esurance Insurance Services, Inc. San Francisco, CA Dec 11, 2015 $90,500
Digital Marketing Analyst Esurance Insurance Services, Inc. San Francisco, CA Nov 12, 2015 $90,500
Analyst, Digital Marketing Analytics Staples, Inc. Framingham, MA Aug 08, 2016 $90,000
Digital Marketing Intelligence Analyst II Keurig Green Mountain, Inc. Burlington, MA Sep 26, 2016 $88,000
Digital Marketing Analyst Pitney Bowes Inc. Stamford, CT May 18, 2016 $87,256 -
Digital Marketing Analyst II Esurance Insurance Services, Inc. San Francisco, CA Oct 10, 2014 $87,000
Senior Digital Marketing Analyst Axcess Financial Services, Inc. Cincinnati, OH May 14, 2016 $85,000
Digital Marketing Analyst Publicis Inc. New York, NY Sep 14, 2016 $85,000
Digital Media Marketing Analyst Eventful, Inc. San Diego, CA Dec 08, 2014 $65,645
Digital Marketing Analyst The Marketing Store Worldwide, LP Chicago, IL Sep 18, 2015 $65,000
Digital Marketing Analyst Publicis Inc. New York, NY Apr 08, 2016 $65,000
Digital Marketing Analyst Publicis Kaplan Thaler New York, NY Aug 06, 2014 $65,000
Digital Marketing Analyst Publicis Kaplan Thaler New York, NY Jul 21, 2014 $65,000
Digital Marketing Analyst The Promotion Factory, Inc. New York, NY Oct 01, 2013 $65,000
Digital Marketing & Insights Analyst Society Consulting Bellevue, WA Jan 09, 2016 $65,000
Digital Marketing Analyst Teched 360, Inc. Mechanicsville, VA Aug 24, 2016 $55,000
Digital Marketing Analyst Gotham Direct, Inc. New York, NY Sep 01, 2013 $55,000
Digital Marketing Analyst ADP Dealer Services, Inc. Cambridge, MA Aug 27, 2014 $54,300 -
Digital Marketing Analyst Depaul University Chicago, IL Dec 15, 2015 $53,747 -
Analyst, Digital Automotive Media/Marketing Team Automotive Group Oxnard, CA Jan 15, 2015 $52,175 -
Digital Marketing Analyst Kollar Chocolates, LLC Yountville, CA Sep 20, 2013 $52,175
Digital Automotive Media Marketing Analyst Team Automotive Group Oxnard, CA Sep 10, 2015 $52,000
Digital Marketing Analyst Accenture LLP Chicago, IL Feb 02, 2015 $51,298

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Top Skills for A Digital Marketing Analyst


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Top Digital Marketing Analyst Skills

  1. Website Traffic
  2. Adobe Analytics
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed clients' website traffic in order to strategically recommend optimization techniques to continually improve performance.
  • Managed vendor relationships with Adobe Analytics, Berry Networks, The Lacek Group, and other vendors.
  • Consulted Clients online advertising, direct mail, print, and consultants/staff to create a coherent and comprehensive campaigns.
  • Tracked metrics of Amex Travel Monthly email campaigns; included click through rates for ad sales campaigns.
  • Delegate dealer s requests by analyzing accounts to optimize and improve ROI.

Top Digital Marketing Analyst Employers

Digital Marketing Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)