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Become A Digital Marketing Analyst

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Working As A Digital Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $61,150

    Average Salary

What Does A Digital Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Digital Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Digital Marketing Analyst jobs

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Average Length of Employment
Marketing Analyst 2.1 years
Web Analyst 1.7 years
Media Analyst 1.7 years
Digital Analyst 1.6 years
Top Employers Before
Internship 12.8%
Top Employers After
Analyst 3.8%

Digital Marketing Analyst Demographics

Gender

Male

53.0%

Female

39.5%

Unknown

7.5%
Ethnicity

White

66.0%

Asian

21.0%

Hispanic or Latino

8.8%

Unknown

3.3%

Black or African American

0.9%
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Languages Spoken

Spanish

42.9%

Mandarin

17.9%

Cantonese

10.7%

Portuguese

7.1%

Chinese

7.1%

Russian

7.1%

French

3.6%

Hindi

3.6%
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Digital Marketing Analyst Education

Schools

New York University

7.7%

University of California - Los Angeles

7.7%

DePaul University

7.7%

University of Phoenix

7.7%

Florida International University

6.2%

University of Georgia

6.2%

Hult International Business School

6.2%

Southern New Hampshire University

6.2%

Syracuse University

4.6%

California State University - Fullerton

4.6%

Rochester Institute of Technology

4.6%

University of Texas at Dallas

4.6%

San Francisco State University

4.6%

Eastern Michigan University

3.1%

University of Akron

3.1%

Arizona State University

3.1%

Miami Dade College

3.1%

University of Washington

3.1%

Virginia Commonwealth University

3.1%

Southern Methodist University

3.1%
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Majors

Marketing

36.3%

Business

19.2%

Communication

7.3%

Computer Science

4.1%

Finance

3.6%

Project Management

3.6%

Management

3.6%

Advertising

3.1%

Economics

2.6%

Statistics

2.1%

Computer Applications

2.1%

International Business

1.6%

Photography

1.6%

Music

1.6%

Journalism

1.6%

Information Systems

1.6%

Liberal Arts

1.6%

Psychology

1.0%

Writing

1.0%

Management Science

1.0%
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Degrees

Bachelors

51.0%

Masters

33.7%

Other

8.4%

Certificate

4.4%

Associate

1.6%

License

0.4%

Diploma

0.4%
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Real Digital Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Senior Digital Marketing Analyst and Sales Consultant Valassis Sales and Marketing Services, Inc. New York, NY Jul 29, 2016 $115,000
Digital Marketing Technical Analyst AIG Employee Services, Inc. Charlotte, NC Aug 22, 2016 $105,000
Senior Digital Marketing Analyst Esurance Insurance Services, Inc. San Francisco, CA Nov 12, 2015 $100,000
Digital Marketing Analyst Capital Access Network, Inc. New York, NY Feb 28, 2013 $97,500
Digital Marketing Analyst Engagement Arts Inc. New York, NY Jun 29, 2015 $91,000 -
$99,000
Digital Marketing Analyst Esurance Insurance Services, Inc. San Francisco, CA Nov 12, 2015 $90,500
Digital Marketing Analyst Esurance Insurance Services, Inc. San Francisco, CA Dec 11, 2015 $90,500
Analyst, Digital Marketing Analytics Staples, Inc. Framingham, MA Aug 08, 2016 $90,000
Digital Marketing Intelligence Analyst II Keurig Green Mountain, Inc. Burlington, MA Sep 26, 2016 $88,000
Digital Marketing Analyst Pitney Bowes Inc. Stamford, CT May 18, 2016 $87,256 -
$111,000
Digital Marketing Analyst II Esurance Insurance Services, Inc. San Francisco, CA Oct 10, 2014 $87,000
Digital Marketing Analyst Publicis Inc. New York, NY Sep 14, 2016 $85,000
Senior Digital Marketing Analyst Axcess Financial Services, Inc. Cincinnati, OH May 14, 2016 $85,000
Digital Marketing Analyst Symbol Software Services, Inc. West Windsor, NJ Dec 14, 2015 $66,000
Digital Media Marketing Analyst Eventful, Inc. San Diego, CA Dec 08, 2014 $65,645
Digital Marketing Analyst Publicis Kaplan Thaler New York, NY Aug 20, 2015 $65,000
Senior Digital Marketing Analyst Capacity Interactive Consulting, LLC New York, NY Jul 01, 2015 $65,000
Digital Marketing Analyst The Promotion Factory, Inc. New York, NY Oct 01, 2013 $65,000
Digital Marketing & Insights Analyst Society Consulting Bellevue, WA Jan 09, 2016 $65,000
Digital Marketing Analyst Publicis Kaplan Thaler New York, NY Aug 06, 2014 $65,000
Digital Marketing Analyst Publicis Kaplan Thaler New York, NY Aug 11, 2015 $65,000
Digital Marketing Analyst DOOF & Knird, LLC Minneapolis, MN Mar 02, 2015 $55,162
Digital Marketing Analyst Teched 360, Inc. Mechanicsville, VA Aug 24, 2016 $55,000
Digital Marketing Analyst Gotham Direct, Inc. New York, NY Sep 01, 2013 $55,000
Digital Marketing Analyst ADP Dealer Services, Inc. Cambridge, MA Aug 27, 2014 $54,300 -
$92,700
Digital Marketing Analyst Depaul University Chicago, IL Dec 15, 2015 $53,747 -
$63,000
Analyst, Digital Automotive Media/Marketing Team Automotive Group Oxnard, CA Jan 15, 2015 $52,175 -
$65,219
Digital Marketing Analyst Kollar Chocolates, LLC Yountville, CA Sep 20, 2013 $52,175
Digital Automotive Media Marketing Analyst Team Automotive Group Oxnard, CA Sep 10, 2015 $52,000

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Top Skills for A Digital Marketing Analyst

WebsiteTrafficAdobeAnalyticsOnlineEmailCampaignsROIGoogleAdwordsPPCFacebookInsightsSeo/SemA/BSearchEngineOptimizationKeyPerformanceIndicatorsKpisConversionRatePaidSearchTwitterWebAnalyticsHtmlContentManagementSystemCRM

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Top Digital Marketing Analyst Skills

  1. Website Traffic
  2. Adobe Analytics
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed clients' website traffic in order to strategically recommend optimization techniques to continually improve performance.
  • Managed vendor relationships with Adobe Analytics, Berry Networks, The Lacek Group, and other vendors.
  • Consulted Clients online advertising, direct mail, print, and consultants/staff to create a coherent and comprehensive campaigns.
  • Tracked metrics of Amex Travel Monthly email campaigns; included click through rates for ad sales campaigns.
  • Delegate dealer s requests by analyzing accounts to optimize and improve ROI.

Top Digital Marketing Analyst Employers

Digital Marketing Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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