There is more than meets the eye when it comes to being a digital marketing analyst. For example, did you know that they make an average of $30.51 an hour? That's $63,471 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many digital marketing analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and creativity.
When it comes to the most important skills required to be a digital marketing analyst, we found that a lot of resumes listed 16.3% of digital marketing analysts included analytics, while 5.8% of resumes included email campaigns, and 5.3% of resumes included paid search. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing analyst job title. But what industry to start with? Most digital marketing analysts actually find jobs in the technology and retail industries.
If you're interested in becoming a digital marketing analyst, one of the first things to consider is how much education you need. We've determined that 58.0% of digital marketing analysts have a bachelor's degree. In terms of higher education levels, we found that 34.2% of digital marketing analysts have master's degrees. Even though most digital marketing analysts have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital marketing analyst. When we researched the most common majors for a digital marketing analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing analyst resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a digital marketing analyst. In fact, many digital marketing analyst jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing analysts also have previous career experience in roles such as internship or marketing coordinator.
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In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of digital marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title senior director of marketing.
Tell us your goals and we'll match you with the rights job to get there.
Use Zippia's Salary Calculator to see how your pay matches up.
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The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.3% of digital marketing analysts listed analytics on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.
Some places are better than others when it comes to starting a career as a digital marketing analyst. The best states for people in this position are Alaska, Washington, Rhode Island, and Delaware. Digital marketing analysts make the most in Alaska with an average salary of $76,555. Whereas in Washington and Rhode Island, they would average $69,979 and $67,656, respectively. While digital marketing analysts would only make an average of $67,628 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Rhode Island
$67,657
Avg. Salary
2. Delaware
$67,628
Avg. Salary
3. Washington
$69,980
Avg. Salary
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