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Working as a Digital Marketing Analyst

There is more than meets the eye when it comes to being a digital marketing analyst. For example, did you know that they make an average of $30.51 an hour? That's $63,471 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Digital Marketing Analyst Do

There are certain skills that many digital marketing analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and creativity.

When it comes to the most important skills required to be a digital marketing analyst, we found that a lot of resumes listed 16.3% of digital marketing analysts included analytics, while 5.8% of resumes included email campaigns, and 5.3% of resumes included paid search. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing analyst job title. But what industry to start with? Most digital marketing analysts actually find jobs in the technology and retail industries.

How To Become a Digital Marketing Analyst

If you're interested in becoming a digital marketing analyst, one of the first things to consider is how much education you need. We've determined that 58.0% of digital marketing analysts have a bachelor's degree. In terms of higher education levels, we found that 34.2% of digital marketing analysts have master's degrees. Even though most digital marketing analysts have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital marketing analyst. When we researched the most common majors for a digital marketing analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing analyst resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a digital marketing analyst. In fact, many digital marketing analyst jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing analysts also have previous career experience in roles such as internship or marketing coordinator.

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Average Salary$63,471
Job Growth Rate20%

Digital Marketing Analyst Jobs

Digital Marketing Analyst Career Paths

Top Careers Before Digital Marketing Analyst

Top Careers After Digital Marketing Analyst

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Marketing Analyst

Digital Marketing Analysts in America make an average salary of $63,471 per year or $31 per hour. The top 10 percent makes over $83,000 per year, while the bottom 10 percent under $48,000 per year.
Average Salary
$63,471

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range52k - 98k$72k$72,078
Bellevue, WA
Salary Range53k - 93k$71k$70,770
Parsippany-Troy Hills, NJ
Salary Range49k - 83k$64k$64,421
New York, NY
Salary Range49k - 82k$64k$63,715
Baltimore, MD
Salary Range47k - 78k$61k$61,303
Austin, TX
Salary Range45k - 82k$61k$61,090
$35k
$98k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
SR. Digital Marketing Analyst
SR. Digital Marketing Analyst
Robert Half
Robert Half
11/24/2020
11/24/2020
$90,00011/24/2020
$90,000
Digital Marketing Analyst
Digital Marketing Analyst
Randstad
Randstad
11/10/2020
11/10/2020
$52,17511/10/2020
$52,175
Digital Marketing Analyst
Digital Marketing Analyst
Management Decisions, Inc.
Management Decisions, Inc.
10/29/2020
10/29/2020
$70,00010/29/2020
$70,000
Digital Marketing & Product Analyst
Digital Marketing & Product Analyst
Aerotek
Aerotek
10/26/2020
10/26/2020
$62,61010/26/2020
$62,610
Digital Marketing Analyst
Digital Marketing Analyst
Randstad
Randstad
09/28/2020
09/28/2020
$41,74009/28/2020
$41,740
See More Recent Salaries

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Digital Marketing Analyst Demographics

Gender

male

53.8 %

female

37.1 %

unknown

9.2 %

Ethnicity

White

67.4 %

Hispanic or Latino

12.1 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

35.4 %

Mandarin

16.7 %

Chinese

10.4 %
See More Demographics

Digital Marketing Analyst Education

Majors

Marketing
37.3 %
Business
15.8 %

Degrees

Bachelors

58.0 %

Masters

34.2 %

Certificate

5.5 %

Top Colleges for Digital Marketing Analysts

1. University of Georgia

Athens, GA

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info

Entry Level Jobs For Becoming A Digital Marketing Analyst

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Marketing Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.3% of digital marketing analysts listed analytics on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Digital Marketing Analyst

Some places are better than others when it comes to starting a career as a digital marketing analyst. The best states for people in this position are Alaska, Washington, Rhode Island, and Delaware. Digital marketing analysts make the most in Alaska with an average salary of $76,555. Whereas in Washington and Rhode Island, they would average $69,979 and $67,656, respectively. While digital marketing analysts would only make an average of $67,628 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Digital Marketing Analyst Jobs:
64
Highest 10% Earn:
$109,000
Location Quotient:
1.51
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Digital Marketing Analyst Jobs:
61
Highest 10% Earn:
$108,000
Location Quotient:
1.56
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Washington

Total Digital Marketing Analyst Jobs:
303
Highest 10% Earn:
$117,000
Location Quotient:
0.87
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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How Do Digital Marketing Analyst Rate Their Jobs?

Zippia Official Logo

5.0

Digital Marketing AnalystFebruary 2019

5.0

Zippia Official LogoDigital Marketing AnalystFebruary 2019

What do you like the most about working as Digital Marketing Analyst?

I love being able to analyze large amounts of data and present it in simple ways to management. Show More

What do you NOT like?

I don't like how much I have to stare at a computer. But, that's the world we live in now - ruled by Digital Media! Show More

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Top Digital Marketing Analyst Employers

1. Accenture
4.5
Avg. Salary: 
$88,367
Digital Marketing Analysts Hired: 
14+
2. Robert Half International
4.5
Avg. Salary: 
$45,832
Digital Marketing Analysts Hired: 
12+
3. American Express
4.8
Avg. Salary: 
$67,062
Digital Marketing Analysts Hired: 
8+
4. Staples
4.6
Avg. Salary: 
$44,858
Digital Marketing Analysts Hired: 
7+
5. MomentFeed
3.6
Avg. Salary: 
$91,338
Digital Marketing Analysts Hired: 
5+
6. Publicis
4.4
Avg. Salary: 
$89,717
Digital Marketing Analysts Hired: 
4+

Digital Marketing Analyst Videos

Recently Added Digital Marketing Analyst Jobs

Updated October 2, 2020