Digital Marketing Analyst Overview

There are certain skills that many digital marketing analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and creativity.

When it comes to the most important skills required to be a digital marketing analyst, we found that a lot of resumes listed 16.3% of digital marketing analysts included analytics, while 5.8% of resumes included email campaigns, and 5.3% of resumes included paid search. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing analyst job title. But what industry to start with? Most digital marketing analysts actually find jobs in the technology and retail industries.

If you're interested in becoming a digital marketing analyst, one of the first things to consider is how much education you need. We've determined that 58.0% of digital marketing analysts have a bachelor's degree. In terms of higher education levels, we found that 34.2% of digital marketing analysts have master's degrees. Even though most digital marketing analysts have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital marketing analyst. When we researched the most common majors for a digital marketing analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing analyst resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a digital marketing analyst. In fact, many digital marketing analyst jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing analysts also have previous career experience in roles such as internship or marketing coordinator.