Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Senior Digital Marketing Analyst and Sales Consultant||Valassis Sales and Marketing Services, Inc.||New York, NY||Jul 29, 2016||$115,000|
|Digital Marketing Technical Analyst||AIG Employee Services, Inc.||Charlotte, NC||Aug 22, 2016||$105,000|
|Senior Digital Marketing Analyst||Esurance Insurance Services, Inc.||San Francisco, CA||Nov 12, 2015||$100,000|
|Digital Marketing Analyst||Capital Access Network, Inc.||New York, NY||Feb 28, 2013||$97,500|
|Digital Marketing Analyst||Engagement Arts Inc.||New York, NY||Jun 29, 2015||$91,000 -
|Digital Marketing Analyst||Esurance Insurance Services, Inc.||San Francisco, CA||Dec 11, 2015||$90,500|
|Digital Marketing Analyst||Esurance Insurance Services, Inc.||San Francisco, CA||Nov 12, 2015||$90,500|
|Analyst, Digital Marketing Analytics||Staples, Inc.||Framingham, MA||Aug 08, 2016||$90,000|
|Digital Marketing Intelligence Analyst II||Keurig Green Mountain, Inc.||Burlington, MA||Sep 26, 2016||$88,000|
|Digital Marketing Analyst||Pitney Bowes Inc.||Stamford, CT||May 18, 2016||$87,256 -
|Digital Marketing Analyst II||Esurance Insurance Services, Inc.||San Francisco, CA||Oct 10, 2014||$87,000|
|Senior Digital Marketing Analyst||Axcess Financial Services, Inc.||Cincinnati, OH||May 14, 2016||$85,000|
|Digital Marketing Analyst||Publicis Inc.||New York, NY||Sep 14, 2016||$85,000|
|Digital Media Marketing Analyst||Eventful, Inc.||San Diego, CA||Dec 08, 2014||$65,645|
|Digital Marketing Analyst||The Marketing Store Worldwide, LP||Chicago, IL||Sep 18, 2015||$65,000|
|Digital Marketing Analyst||Publicis Inc.||New York, NY||Apr 08, 2016||$65,000|
|Digital Marketing Analyst||Publicis Kaplan Thaler||New York, NY||Aug 06, 2014||$65,000|
|Digital Marketing Analyst||Publicis Kaplan Thaler||New York, NY||Jul 21, 2014||$65,000|
|Digital Marketing Analyst||The Promotion Factory, Inc.||New York, NY||Oct 01, 2013||$65,000|
|Digital Marketing & Insights Analyst||Society Consulting||Bellevue, WA||Jan 09, 2016||$65,000|
|Digital Marketing Analyst||Teched 360, Inc.||Mechanicsville, VA||Aug 24, 2016||$55,000|
|Digital Marketing Analyst||Gotham Direct, Inc.||New York, NY||Sep 01, 2013||$55,000|
|Digital Marketing Analyst||ADP Dealer Services, Inc.||Cambridge, MA||Aug 27, 2014||$54,300 -
|Digital Marketing Analyst||Depaul University||Chicago, IL||Dec 15, 2015||$53,747 -
|Digital Marketing Analyst||Kollar Chocolates, LLC||Yountville, CA||Sep 20, 2013||$52,175|
|Analyst, Digital Automotive Media/Marketing||Team Automotive Group||Oxnard, CA||Jan 15, 2015||$52,175 -
|Digital Automotive Media Marketing Analyst||Team Automotive Group||Oxnard, CA||Sep 10, 2015||$52,000|
|Digital Marketing Analyst||Accenture LLP||Chicago, IL||Feb 02, 2015||$51,298|
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Career Advice on becoming a Marketing Manager by Charles E (Full Version)