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Best digital marketing analyst certifications

Digital marketing analyst certifications allow job seekers to demonstrate their competency as an digital marketing analyst to employers. However, not all digital marketing analyst certifications provide the same value for job seekers.

The best certifications for a digital marketing analyst are Google Data Analytics Professional Certificate, Professional Certified Marketer (PCM), and Certified Blockchain & Digital Marketing Professional.

Below is a list of the best digital marketing analyst certifications. Obtaining an digital marketing analyst certification will give you a leg up when you apply for jobs and increase your potential salary.

3 best certifications for digital marketing analysts

3 best digital marketing analyst certifications

1. Google Data Analytics Professional Certificate

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? No
  • Renewal required? No

2. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? Yes
  • Renewal required? Every 3 year(s)
Certifying organization
American Marketing Association

3. Certified Blockchain & Digital Marketing Professional

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? No
  • Renewal required? No

What is the best certification for a digital marketing analyst?

The best digital marketing analyst certification is Google Data Analytics Professional Certificate. The Google Data Analytics Professional Certificate is awarded by the Google.

Here's a bit more background on how to obtain this digital marketing analyst certification:

  • To become a certified Google Data Analytics Professional Certificate, you don't need to pass the exam.
  • Lucky you - certification doesn't require more than two years of work experience.
  • No renewal for certification, if you earn it once it is valid all time.
Best certifications

The most common combination of digital marketing analyst certifications include: Google Data Analytics Professional Certificate, Professional Certified Marketer (PCM), and Certified Blockchain & Digital Marketing Professional.

Online courses for digital marketing analysts to earn certifications

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1. Data Analysis Immersive (Full-time)

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Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

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Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Data Analyst

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Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...

4. Marketing Analytics

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Digital Marketing Strategist. Unlock your career growth

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Become a digital marketing expert. Learn proven digital marketing strategies with my roadmap and 24/7 expert support...

6. KPIs: Key Performance Indicators A-Z: Performance Management

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The fundamentals of choosing, designing, implementing and presenting KPI Metrics and Dashboards in Business Operations...

7. Digital Marketing (Part Time)

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

8. Intro to Data Analytics

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Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...

9. Data Structures and Algorithms

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Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...

10. Data Visualization

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You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

11. A/B Testing and Experimentation for Beginners

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Learn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions...

12. Learn Digital Marketing (12 Courses in 1)

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Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More...

13. Digital Marketing

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Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

14. Intro to Data Analysis

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Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

15. Digital Marketing Course 2023: Be a Digital Marketing Nomad

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Learn Digital Marketing, Copywriting, Ads, SEO, Video Creation. Become a Digital Marketing Nomad. Freelance and Travel...

16. Certified Key Performance Indicators Professional (CKPIP)

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Be a Certified KPI Professional by learning from KPI Mega Library best-selling author (All about Metrics & Measures)...

17. Data Visualization

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Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...

18. Experimental Design & Recommendations

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Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...

19. Learn Google Optimize - Beginners - Free A/B Testing Tool

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Create AB test, Redirect & Multivariate Tests for Digital Marketing, Landing Page & Conversion Rate Optimization (CRO)...

20. The Complete Digital Marketing Course - 12 Courses in 1

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Master Digital Marketing Strategy, Social Media Marketing, SEO, You Tube, Email, Facebook Marketing, Analytics & More!...

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