Digital marketing analyst demographics and statistics in the US
Digital marketing analyst demographics research summary. Zippia estimates digital marketing analyst demographics and statistics in the United States by using a database of 30 million profiles. Our digital marketing analyst estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital marketing analysts after extensive research and analysis:
- There are over 23,326 digital marketing analysts currently employed in the United States.
- 42.8% of all digital marketing analysts are women, while 57.2% are men.
- The average digital marketing analyst age is 36 years old.
- The most common ethnicity of digital marketing analysts is White (64.4%), followed by Asian (14.4%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- In 2022, women earned 97% of what men earned.
- 10% of all digital marketing analysts are LGBT.
- Digital marketing analysts are 58% more likely to work at private companies in comparison to public companies.
On this page
Digital marketing analyst demographics by:
Digital marketing analyst gender statistics
42.8% of digital marketing analysts are women and 57.2% of digital marketing analysts are men.
- Male, 57.2%
- Female, 42.8%
Digital marketing analyst gender ratio
| Gender | Percentages |
|---|---|
| Male | 57.2% |
| Female | 42.8% |
Digital marketing analyst gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$68,296
Female income
$65,934
Digital marketing analyst gender ratio over time
This data breaks down the percentage of men and women in digital marketing analyst positions over time. Currently, 42.8% of digital marketing analysts are female.
Digital marketing analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 65.22% | 34.78% |
| 2011 | 62.94% | 37.06% |
| 2012 | 63.17% | 36.83% |
| 2013 | 59.86% | 40.14% |
| 2014 | 59.90% | 40.10% |
| 2015 | 61.98% | 38.02% |
| 2016 | 61.25% | 38.75% |
| 2017 | 61.22% | 38.78% |
| 2018 | 60.29% | 39.71% |
| 2019 | 58.97% | 41.03% |
| 2020 | 56.51% | 43.49% |
| 2021 | 57.23% | 42.77% |
Digital marketing analyst related jobs gender ratio
We compared digital marketing analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Marketing Analyst | 57% | 43% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital marketing analyst demographics by race
The most common ethnicity among digital marketing analysts is White, which makes up 64.4% of all digital marketing analysts. Comparatively, 14.4% of digital marketing analysts are Asian and 11.4% of digital marketing analysts are Hispanic or Latino.
- White, 64.4%
- Asian, 14.4%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Digital marketing analyst race
| Digital marketing analyst race | Percentages |
|---|---|
| White | 64.4% |
| Asian | 14.4% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Digital marketing analyst race and ethnicity over time
See how digital marketing analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital marketing analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.37% | 4.96% | 12.17% | 7.79% |
| 2011 | 71.67% | 4.96% | 12.60% | 8.75% |
| 2012 | 71.73% | 5.16% | 11.88% | 8.98% |
| 2013 | 71.48% | 5.38% | 11.33% | 9.00% |
| 2014 | 71.81% | 4.81% | 12.51% | 8.44% |
| 2015 | 70.77% | 4.39% | 12.80% | 9.14% |
| 2016 | 68.99% | 5.56% | 13.02% | 10.05% |
| 2017 | 68.97% | 5.42% | 13.09% | 9.66% |
| 2018 | 68.28% | 5.08% | 13.11% | 10.25% |
| 2019 | 68.61% | 4.97% | 13.32% | 10.30% |
| 2020 | 66.70% | 4.42% | 13.40% | 11.17% |
| 2021 | 64.43% | 4.77% | 14.42% | 11.35% |
Digital marketing analyst wage gap by race
According to our data, asian digital marketing analysts have the highest average salary compared to other ethnicities. Black or african american digital marketing analysts have the lowest average salary at $64,432.
| Ethnicity | Salary |
|---|---|
| Unknown | $67,045 |
| White | $68,985 |
| Black or African American | $64,432 |
| Asian | $73,600 |
| Hispanic or Latino | $67,744 |
Average digital marketing analyst age
See how the average age of digital marketing analysts varies based on ethnicity and gender.
Male
Female
Digital marketing analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital marketing analyst age breakdown
The average age of digital marketing analysts is 30-40 years years old, representing 35% of the digital marketing analyst population.
Digital marketing analyst age breakdown
| Digital Marketing Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital marketing analyst educational attainment
The most common degree for digital marketing analysts is bachelor's degree, with 77% of digital marketing analysts earning that degree. The second and third most common degree levels are master's degree degree at 18% and master's degree degree at 3%.
- Bachelor's, 77%
- Master's, 18%
- Associate, 3%
- License, 0%
- Other Degrees, 2%
Digital marketing analysts by degree level
| Digital marketing analyst degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 18% |
| Associate | 3% |
| License | 0% |
| Other Degrees | 2% |
Digital marketing analyst jobs you might like
Digital marketing analyst wage gap by degree level
According to the data, digital marketing analysts with a Doctorate degree earn more than those without, at $79,752 annually. With a Master's degree, digital marketing analysts earn a median annual income of $79,120 compared to $70,720 for digital marketing analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $79,120 |
| Bachelor's Degree | $70,720 |
| Doctorate Degree | $79,752 |
Digital marketing analyst employment statistics
Most digital marketing analysts work for a private in the media industry.
Company size where digital marketing analysts work
Below, you can see the size of companies where digital marketing analysts work.
Digital marketing analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 27% |
Digital marketing analyst jobs by company type
Employees with the digital marketing analyst job title have their preferences when it comes to working for a company. For instance, most digital marketing analysts prefer to work at private companies over public companies.
Digital marketing analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 38% |
| Private | 58% |
| Government | 1% |
Digital marketing analyst jobs by industry
The most common industries for digital marketing analysts are media, technology and professional.
Digital marketing analyst industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 14% |
| Media | 13% |
| Technology | 11% |
| Professional | 8% |
| Retail | 8% |
| Finance | 7% |
| Manufacturing | 6% |
| Insurance | 5% |
| Health Care | 4% |
| Start-up | 4% |
| Internet | 3% |
| Hospitality | 3% |
| Automotive | 3% |
| Telecommunication | 2% |
| Real Estate | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
Digital marketing analyst turnover and employment statistics
Digital marketing analyst unemployment rate over time
The unemployment rate for digital marketing analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital marketing analyst unemployment rate by year
| Year | Digital marketing analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital marketing analyst tenure
The average digital marketing analyst stays at their job for 1-2 years, based on the 557 digital marketing analysts resumes in Zippia's database.
Digital marketing analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 30% |
| 3-4 years | 8% |
| 5-7 years | 24% |
| 8-10 years | 7% |
| 11+ years | 3% |
Digital marketing analyst LGBT ratio compared to similar jobs
Review the percent of digital marketing analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Reverse Logistics Analyst | 8.65% | 15,090 |
| Personnel Counselor | 8.93% | 27,844 |
| Digital Marketing Analyst | 10.00% | - |
| Business Specialist | 11.05% | 95,909 |
| Regulatory Compliance Officer | 11.64% | 73,358 |
| Fundraising Specialist | 19.25% | 19,019 |
Similar digital marketing analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Reverse Logistics Analyst | 8.65% | 15,090 |
| Personnel Counselor | 8.93% | 27,844 |
| Business Specialist | 11.05% | 95,909 |
| Regulatory Compliance Officer | 11.64% | 73,358 |
| Fundraising Specialist | 19.25% | 19,019 |
Foreign languages spoken by digital marketing analysts
The most common foreign language among digital marketing analysts is Spanish at 35.4%. The second-most popular foreign language spoken is Mandarin at 16.7% and Chinese is the third-most popular at 10.4%.
- Spanish, 35.4%
- Mandarin, 16.7%
- Chinese, 10.4%
- Cantonese, 6.3%
- Hindi, 6.3%
- Other, 24.9%
Digital marketing analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 35.4% |
| Mandarin | 16.7% |
| Chinese | 10.4% |
| Cantonese | 6.3% |
| Hindi | 6.3% |
| Other | 24.9% |
