How to hire a digital marketing analyst

How to hire a digital marketing analyst, step by step

Here's a step-by-step digital marketing analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital marketing analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital marketing analyst
• Step 8: Go through the hiring process checklist

What does a digital marketing analyst do?

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1. Identify your hiring needs

   First, determine the employments status of the digital marketing analyst you need to hire. Certain digital marketing analyst roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A digital marketing analyst's background is also an important factor in determining whether they'll be a good fit for the position. For example, digital marketing analysts from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents digital marketing analyst salaries for various positions.

   Type of Digital Marketing Analyst	Description	Hourly rate
   Digital Marketing Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$24-45
   Analyst Sales	Analyst sales, or a sales analyst, is a professional who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses... Show more	$22-47
   Analyst	Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes... Show more	$25-47

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Marketing Campaigns
   • KPIs
   • B Testing
   • A/B
   • Email Marketing
   • Tableau
   • Paid Search
   • Web Analytics
   • Data Analysis
   • Marketing Analytics
   • Visualization
   • SQL

   Check all skills

   Responsibilities:

   • Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
   • Develop KPI strategy and ROI measurement for the overall lead generation efforts.
   • Oversee all tasks pertaining to the Salesforce CRM from account and contact import and updating to interface customization.
   • Utilize FTK for analysis and keyword searches.
   • Work in various content management systems and HTML coding.
   • Maintain efficient QA processes to ensure the accuracy and quality of data.

   More digital marketing analyst duties

3. Make a budget

   Including a salary range in your digital marketing analyst job description is one of the best ways to attract top talent. A digital marketing analyst can vary based on:

   • Location. For example, digital marketing analysts' average salary in hawaii is 50% less than in washington.
   • Seniority. Entry-level digital marketing analysts 47% less than senior-level digital marketing analysts.
   • Certifications. A digital marketing analyst with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a digital marketing analyst's salary.

   Average digital marketing analyst salary

   $69,456yearly

   $33.39 hourly rate

   ---

   Entry-level digital marketing analyst salary

   $50,000 yearly salary

   Updated December 20, 2025

   Average digital marketing analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$86,662	$42
   2	Washington	$85,888	$41
   3	New Jersey	$79,169	$38
   4	New York	$74,969	$36
   5	District of Columbia	$73,587	$35
   6	Maryland	$69,489	$33
   7	Minnesota	$68,010	$33
   8	Nevada	$67,958	$33
   9	Pennsylvania	$67,823	$33
   10	Texas	$67,337	$32
   11	Georgia	$66,873	$32
   12	Virginia	$66,323	$32
   13	Tennessee	$66,083	$32
   14	Massachusetts	$65,309	$31
   15	Colorado	$64,256	$31
   16	Illinois	$61,979	$30
   17	Connecticut	$59,901	$29
   18	Iowa	$59,542	$29
   19	North Carolina	$59,066	$28
   20	Florida	$58,356	$28

   Average digital marketing analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Morgan Lewis	$109,866	$52.82	1
   2	Lord Abbett	$106,944	$51.42
   3	The Children's Place	$103,899	$49.95	1
   4	NetApp	$103,405	$49.71	8
   5	Lands' End	$103,219	$49.62	1
   6	Citi	$99,636	$47.90	13
   7	Twilio	$99,564	$47.87
   8	Florida Power and Light	$97,808	$47.02	3
   9	NRG Energy	$97,334	$46.80	2
   10	Amazon	$97,278	$46.77	268
   11	Southeastern Grocers	$97,275	$46.77
   12	Abercrombie & Fitch Co	$90,449	$43.49	2
   13	Daimler Trucks North America	$88,169	$42.39	1
   14	Wyndham Hotels & Resorts	$87,173	$41.91	21
   15	Colony Brands	$87,058	$41.85
   16	Carl Zeiss Meditec, Inc.	$86,090	$41.39
   17	Whirlpool	$86,037	$41.36	3
   18	Alteryx	$85,255	$40.99	4
   19	Tyco SimplexGrinnell	$85,133	$40.93
   20	General Mills	$84,706	$40.72	3

4. Writing a digital marketing analyst job description

   A good digital marketing analyst job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a digital marketing analyst job description:

   Digital marketing analyst job description example

   The Digital Marketing team focuses on driving mobile channel engagement and adoption, promoting multi-product deepening, and deploying personalized insights to provide a tailored customer experience throughout our marketing channels and digital journeys.
   
   To align with this effort, we are looking for a new team member to oversee and drive efficiency in our business operations and campaign management. This individual will work across the Digital Marketing team members to understand current XLOB campaign management and execution function, how to make it more efficient and effective; and work to bring about those efficiencies. This individual will also oversee the adherence to process and procedures, controls and claims management across the campaigns being executed on the team. The ideal candidate must be able to work collaboratively with many business partners, be self-motivated, detail and process oriented and bring teams together to deliver results.
   Essential Functions:
   Understand the current state of campaign management and execution function to determine opportunities to make it more efficient, deliver speed to market, and more automated Develop an actionable plan to realize those opportunities by working across the marketing operations, campaign management, audience targeting, control and marketing teams Be responsible for delivering on the plan to make the operations / processes more efficient, effective, defect-free and repeatable Work across the team to update control procedures, and ensure team members adhere to established control guidelines and framework Manage the team's controls-related projects including, but not limited to, resiliency plans, application recertifications and departmental exams Oversee management of key controls and marketing claims process, including distribution of monthly reporting of control timelines and renewal/expiration of claims Create and distribute communications to help guide marketers on proper procedural updates
   Qualifications
   3+ years of operations/project management experience Bachelor's degree (preferred) in related areas of job requirements - Operations, Marketing, Project Management, Risk and Controls Knowledge and understanding of key Marketing operational processes (i.e., creative development) digital tools/technology, controls, and process/procedures development Strong sense of urgency and proven ability and desire to be flexible and think strategically while applying good common sense and practical solutions Strong written and verbal communication skills, and ability to communicate effectively in a clear, logical and concise way with differing degrees of detail depending on the audience Well-developed organizational skills to manage multiple projects and priorities Must be self-directed, proactive, high energy, detail and results-oriented Experience working cross-functionally and collaborating with team members across business and staff areas at all levels, and achieve goals without direct control over all resources
   
   Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
   
   We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
   
   The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
   
   As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
   
   Equal Opportunity Employer/Disability/Veterans

   Copy this example

   

5. Post your job

   To find digital marketing analysts for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any digital marketing analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level digital marketing analysts with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your digital marketing analyst job on Zippia to find and recruit digital marketing analyst candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit digital marketing analysts, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital marketing analyst

   Once you've decided on a perfect digital marketing analyst candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new digital marketing analyst. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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