Digital marketing analyst job description

The Digital Marketing team focuses on driving mobile channel engagement and adoption, promoting multi-product deepening, and deploying personalized insights to provide a tailored customer experience throughout our marketing channels and digital journeys.

To align with this effort, we are looking for a new team member to oversee and drive efficiency in our business operations and campaign management. This individual will work across the Digital Marketing team members to understand current XLOB campaign management and execution function, how to make it more efficient and effective; and work to bring about those efficiencies. This individual will also oversee the adherence to process and procedures, controls and claims management across the campaigns being executed on the team. The ideal candidate must be able to work collaboratively with many business partners, be self-motivated, detail and process oriented and bring teams together to deliver results.
Essential Functions:


Understand the current state of campaign management and execution function to determine opportunities to make it more efficient, deliver speed to market, and more automated Develop an actionable plan to realize those opportunities by working across the marketing operations, campaign management, audience targeting, control and marketing teams Be responsible for delivering on the plan to make the operations / processes more efficient, effective, defect-free and repeatable Work across the team to update control procedures, and ensure team members adhere to established control guidelines and framework Manage the team's controls-related projects including, but not limited to, resiliency plans, application recertifications and departmental exams Oversee management of key controls and marketing claims process, including distribution of monthly reporting of control timelines and renewal/expiration of claims Create and distribute communications to help guide marketers on proper procedural updates


Qualifications


3+ years of operations/project management experience Bachelor's degree (preferred) in related areas of job requirements - Operations, Marketing, Project Management, Risk and Controls Knowledge and understanding of key Marketing operational processes (i.e., creative development) digital tools/technology, controls, and process/procedures development Strong sense of urgency and proven ability and desire to be flexible and think strategically while applying good common sense and practical solutions Strong written and verbal communication skills, and ability to communicate effectively in a clear, logical and concise way with differing degrees of detail depending on the audience Well-developed organizational skills to manage multiple projects and priorities Must be self-directed, proactive, high energy, detail and results-oriented Experience working cross-functionally and collaborating with team members across business and staff areas at all levels, and achieve goals without direct control over all resources


Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans

Hiring Range: $62,180.00 - $77,725.00

PLEASE NOTE: The hiring range applies to US-based employment and may be higher in certain US geographic locations.

Overview

This intermediate analyst provides digital experiences through a variety of different media that enhance Compassion's brand and provide supporters with best-in-class digital interactions. This specialist contributes to efforts to bring a digital audience from general awareness to active advocacy on behalf of children in poverty using Compassion's diverse digital media channels. At this career level, the incumbent generally works independently on moderately complex projects or as a team member on larger projects.

What will you do?

Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion's ministry in prayer.Acts as an advocate to raise the awareness of the needs of children. Understands Christ's mandate to protect children. Commits to and prioritizes child protection considerations in all decision-making, tasks and activities across the ministry. Abides by all behavioral expectations in Compassion's Statement of Commitment to Child Protection and Code of Conduct. Reports any concerns of abuse, neglect or exploitation of children through Compassion's internal reporting process and appropriately supports responses to incidents if they occur.Uphold and engage in Compassion's core Cultural Behaviors.Collaborate with cross-functional teams to define measurable program goals and objectives.Develop measurement plans outlining project objectives, measurement framework, data sources, and reporting frequency.Collaborate with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM).Ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market (e.g., monitoring ad delivery, confirming tracking tags are working).Aggregate data from various sources (including but not limited to: site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards.Collaborate with Media team on data review and analysis, as well as presentation of findings to internal teams and/or clients.Support the overall Analytics vision for the agency, including ongoing refinement, implementation, and maintenance of processes, tools, and templates.

What do you bring?

3+ years of experience with marketing campaign and/or website analytics Experience with web site analytics packages (Google, Adobe), online ad serving systems (DCM), and dashboarding tools (e.g., Datorama, Google Data Studio, Tableau) Experience with CRM (Salesforce) data extraction and aggregation Proven ability to draft performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose Proven ability to manage end-to-end programs independently and ability to lead strategy Curiosity about the ever-changing analytics landscape, and desire to share latest industry trends and developments with broader team Expert proficiency with Microsoft Excel and PowerPointStrong qualitative and quantitative skills Detail-oriented and well organized Strong communication skills (written & verbal) Bachelor's degree required, preferably in Business, Mathematics, Statistics or Economics; CRM and digital marketing experience required

Why work here?

The mission: Join a team that is motivated to release children from poverty in Jesus' name.Our benefits: Receive generous paid time off, 10% contribution to a 403(b) retirement fund on top of your salary, excellent healthcare coverage, free short-term professional counseling, and more.Spiritual growth: Participate in regular chapel services, prayer groups, and department devotionals.

As a Digital Marketing Analyst at Mabbly, your role is to use data to tell stories, measure performance, understand user behavior, and inform decision-making. You will conduct quantitative research with SEO tools like SEMRush and Ahrefs, analyze engagement data in Google Analytics, and execute/report/optimize marketing campaigns across a diverse set of client industries.

This position requires strong quantitative skills, business savvy to accomplish client digital marketing goals, a technical mind with attention to detail, and a natural flair for data synthesis and storytelling.

A little more about us: Mabbly is a strategic digital agency powered by data analytics, market research, and digital technologies. Each day, we craft human connections through digital experiences that unlock new and uncharted business potential. Our skilled resources develop world-class brand experiences that grow companies.

The day-to-day at Mabbly is replete with change and our breadth of unique skills and experience enables us to prepare for the unexpected. It takes a high level of inspiration and self-education to be a part of our growing team.
What You'll Do
General Responsibilities
Collaborate with the Digital Lead and other Mabbly Digital Studio team members to synthesize raw user data into actionable insights for digital marketing campaigns, identify key trends and opportunities via web analytics and campaign analysis, and synthesize findings for client-facing reporting Translate patterns and correlations in data sets into actionable insights to optimize key inputs like creative, UX, channel mix, audience targeting, and/or budgeting Act as a "digital steward," serving as a subject matter expert who represents Mabbly's core values when collaborating internally, clients, and partner agencies Function as a thought leader in the digital space for internal and external stakeholders by staying up to date on the latest trends and digital best practices


Strategic Analysis and Digital Strategy
Proficient at analyzing digital marketing campaign performance, identifying KPIs that can be used for strategic recommendations and learnings for internal teams and external clients Collaborate with account, strategy, product and creative teams to ensure digital strategies and tactical execution is aligned with overall go-to-market plan and project objectives Collaborate with the Strategy Studio to gather and analyze audience insights – using SEO tools, web crawlers, social listening tools, campaign performance dashboards, A/B testing, and search trend analysis Responsible for assisting the Digital Lead by generating digital visibility and equity audits for client and competitor domains encompassing SEO, Social, and PPC


Execution, Reporting and Optimization
Responsible for executing SEO projects and carrying out SEO execution including detailed keyword analysis, on-site technical SEO (titles, meta, etc.), and off-site referral domain analysis Accountable for building and managing PPC awareness and conversion campaigns end-to-end-- starting with digital marketing research, digital auditing, and competitive analysis Accountable for setting up, executing, monitoring and evaluating campaign performance KPIs and optimizing/advising internal teams at a regular cadence to pivot tactics, content, and channel mix strategy to better meet client targets Campaign management: setup, audience creation, execution, reporting, and optimization of paid digital campaigns in Google (Search, Display, YouTube, Retargeting) and Social (including Facebook, Instagram, Pinterest, Twitter, LinkedIn) and a variety of digital ad platforms Track, measure, and report on campaigns, monitoring the effectiveness of optimizations and sharing results, insights, and best practices Help develop and maintain client-facing reporting dashboards with Google Data Studio, make recommendations for scaling campaigns and pivoting strategies, update reporting templates and assist in analyzing results for internal teams and clients
What We Need In You
1+ years of experience within digital marketing. Agency experience is required Bachelor's degree required in Marketing, Statistics, or a related field. Advanced degree is a plus Proficiency with Google digital marketing suite tools is a must (including but not limited to: Google Ads, Google Analytics, Data Studios, GMB, Search Console). Familiarity with Google Tag Manager implementation and Google Analytics event tracking set-up is a plus. Proficiency with Ad Platforms (including but not limited to): Google Ads (Search, Display, Video, Re-targeting), Facebook/Instagram, LinkedIn, Twitter, Pinterest. Familiarity with programmatic display platforms is a plus Proficiency with SEO tools SEMRush and AhRefs is a must. Screaming Frog proficiency is a plus Proficiency with data Tableau and other data visualization tools is a plus Strong written and verbal communication skills/ Effective at translating technical ideas to non-technical professionals and vice versa Solid quantitative and research skills and proven data interpretation capabilities Familiarity with A/B testing setup in Google and Social marketing platforms followed by campaign optimization with creative team collaboration
What You'll Love About Us:
R&R. Unlimited vacation and personal day policy Freedom. Flexible WFH policy Health benefits. Medical, dental, and vision (dependent coverage, as well) HSA and FSA plan options Access to Gym & Pool on the office rooftop Short-term Disability 401(k) plan Need a ride? Pre-tax Commuter benefits Competitive compensation within a culture-first environment Opportunities for advancement exist, and Mabbly is committed to helping all staff develop and grow When we're back in the office, regular company lunches and happy hours. Yes, it's on us! The work itself. Ability to work on challenging problems with a sense of purpose, autonomy, and mastery
Mabbly is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.