What does a digital marketing analyst do?

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

While similarities exist, there are also some differences between digital marketing analysts and analyst sales. For instance, digital marketing analyst responsibilities require skills such as "digital marketing," "google analytics," "marketing campaigns," and "kpis." Whereas a analyst sales is skilled in "customer service," "sales data," "strong analytical," and "pivot tables." This is part of what separates the two careers.

Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.

Each career also uses different skills, according to real digital marketing analyst resumes. While digital marketing analyst responsibilities can utilize skills like "digital marketing," "google analytics," "marketing campaigns," and "kpis," analysts use skills like "customer service," "troubleshoot," "management system," and "project management."

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

The required skills of the two careers differ considerably. For example, digital marketing analysts are more likely to have skills like "google analytics," "kpis," "a/b," and "email marketing." But a marketing & sales specialist is more likely to have skills like "customer service," "product line," "trade shows," and "business development."

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.