How To Become A Digital Marketing Assistant: What It Is and Career Path

What is a digital marketing assistant and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Dr. Gail Hudson Ph.D.,

Michelle R. Eubanks

A Digital Marketing Assistant is a junior-level Digital Marketer that assists the Digital marketing team with related tasks. You may need to perform administrative tasks, conduct market research, update databases, and write content for the company's social media accounts.

You will also use online marketing analytics to gather information from web sources, update spreadsheets and inventory sites, and prepare promotional presentations. You will be assigned to organize promotional events. You will also need to have strong customer service and good communication skills.

To qualify for this position, you will need a bachelor's degree in marketing or a business-related field. It would help if you have in-depth knowledge of marketing techniques and be proficient in MS Office and marketing software. You will use CFM tools, Google AdWords, and use online analytics. Your team may require you to be able to multi-task and meet strict deadlines. With this in mind, you will make an average salary of $38,000 per year.

What general advice would you give to a digital marketing assistant?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreDigital Marketing AssistantUS Average

Salary

3.2

Avg. Salary $40,470

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.42%

Black or African American 4.77%

Hispanic or Latino 11.36%

Unknown 4.90%

White 64.41%

Gender

female 59.43%

male 40.57%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a digital marketing assistant

Explore digital marketing assistant education requirements

Most common digital marketing assistant degrees

Bachelor's

81.1 %

Master's

8.1 %

Associate

6.8 %

Start to develop specific digital marketing assistant skills

Skills	Percentages
Digital Marketing	23.52%
Instagram	5.46%
Twitter	4.63%
WordPress	4.46%
Google Analytics	4.34%

Complete relevant digital marketing assistant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital marketing assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital marketing assistant based on U.S. Bureau of Labor Statistics data and data from real digital marketing assistant resumes.

Research digital marketing assistant duties and responsibilities

Manage strategy and implementation of Hubspot marketing automation.
Assist in expanding SEM (PPC) in Google and Facebook base on best practices within each platform.
Help support staff on client initiatives, including blogging, updating, and editing client websites to improve visibility on Google.
Utilize JSON API's to create simple HTML widgets.

Prepare your digital marketing assistant resume

When your background is strong enough, you can start writing your digital marketing assistant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital marketing assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital marketing assistant resume templates

Build a professional digital marketing assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital marketing assistant resume.