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Become A Digital Marketing Assistant

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Working As A Digital Marketing Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Digital Marketing Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Marketing Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Marketing Assistant jobs

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Average Length of Employment
Marketing Designer 2.6 years
Digital Specialist 2.2 years
Marketing Writer 2.1 years
Digital Editor 2.1 years
Media Coordinator 1.6 years
Top Employers Before
Internship 16.7%
Volunteer 4.1%
Server 2.8%
Top Employers After
Internship 14.2%
Owner 4.3%
Volunteer 4.3%
Editor 4.3%
Consultant 3.5%
Server 3.5%
Assistant 3.5%
Barista 2.8%

Digital Marketing Assistant Demographics

Gender

Female

57.2%

Male

38.8%

Unknown

4.0%
Ethnicity

White

76.8%

Asian

11.0%

Hispanic or Latino

9.8%

Unknown

1.9%

Black or African American

0.5%
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Languages Spoken

Spanish

40.8%

French

14.3%

German

8.2%

Japanese

6.1%

Italian

6.1%

Vietnamese

4.1%

Mandarin

4.1%

Korean

4.1%

Irish

2.0%

Somali

2.0%

Chinese

2.0%

Hebrew

2.0%

Cantonese

2.0%

Arabic

2.0%
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Digital Marketing Assistant Education

Schools

University of Texas at Austin

7.8%

New York University

6.3%

Drexel University

6.3%

Ohio University -

4.7%

Savannah College of Art and Design

4.7%

Bowling Green State University

4.7%

Temple University

4.7%

Boston College

4.7%

University of Chicago

4.7%

Webster University

4.7%

University of Massachusetts - Dartmouth

4.7%

Pennsylvania State University

4.7%

Baylor University

4.7%

Fashion Institute of Technology

4.7%

University of Southern California

4.7%

Teachers College of Columbia University

4.7%

Northeastern University

4.7%

University of Washington

4.7%

University of Kansas

4.7%

University of North Carolina at Chapel Hill

4.7%
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Majors

Communication

17.1%

Marketing

14.7%

Business

13.1%

Public Relations

6.3%

Photography

6.0%

Journalism

5.2%

Graphic Design

4.0%

Psychology

3.6%

Fine Arts

3.6%

Management

3.2%

Digital Media

3.2%

English

3.2%

Entertainment Business

2.8%

Library Science And Administration

2.4%

Political Science

2.4%

History

2.4%

Kinesiology

2.0%

Visual And Performing Arts

2.0%

Economics

1.6%

Advertising

1.6%
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Degrees

Bachelors

63.7%

Masters

19.0%

Other

11.7%

Associate

2.9%

Certificate

1.2%

Doctorate

0.9%

Diploma

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills for A Digital Marketing Assistant

CompanyWebsiteRareBooksEmailCampaignsTwitterAdobePhotoshopVideoInstagramGoogleAdwordsHtmlPressReleasesPinterestYoutubePPCLinkedinSearchEngineOptimizationWebsiteContentInternetMarketResearchContentManagementSystemE-Commerce

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Top Digital Marketing Assistant Skills

  1. Company Website
  2. Rare Books
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Operate camera and capture all photos to be uploaded to the internet and company website.
  • Scanned various documents, including old and rare books, in order to create electronic books and files.
  • Developed and executed email campaigns consisting of over 400,000 consumers segmenting Professional and Consumer targets.
  • Utilize social media such as Twitter and Facebook to help increase awareness of the clinic.
  • Used Adobe Photoshop to edit and color correct the photos as well.

Top Digital Marketing Assistant Employers

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Digital Marketing Assistant Videos

GOMC #11 - Getting a Job in Digital Marketing

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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