What is a Digital Marketing Assistant

A Digital Marketing Assistant is a junior-level Digital Marketer that assists the Digital marketing team with related tasks. You may need to perform administrative tasks, conduct market research, update databases, and write content for the company's social media accounts.

You will also use online marketing analytics to gather information from web sources, update spreadsheets and inventory sites, and prepare promotional presentations. You will be assigned to organize promotional events. You will also need to have strong customer service and good communication skills.

To qualify for this position, you will need a bachelor's degree in marketing or a business-related field. It would help if you have in-depth knowledge of marketing techniques and be proficient in MS Office and marketing software. You will use CFM tools, Google AdWords, and use online analytics. Your team may require you to be able to multi-task and meet strict deadlines. With this in mind, you will make an average salary of $38,000 per year.

There is more than meets the eye when it comes to being a Digital Marketing Assistant. For example, did you know that they make an average of $15.31 an hour? That's $31,841 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Digital Marketing Assistant Do

There are certain skills that many Digital Marketing Assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Detail oriented.

How To Become a Digital Marketing Assistant

If you're interested in becoming a Digital Marketing Assistant, one of the first things to consider is how much education you need. We've determined that 81.1% of Digital Marketing Assistants have a bachelor's degree. In terms of higher education levels, we found that 8.1% of Digital Marketing Assistants have master's degrees. Even though most Digital Marketing Assistants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Digital Marketing Assistant. When we researched the most common majors for a Digital Marketing Assistant, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Digital Marketing Assistant resumes include Associate Degree degrees or Diploma degrees.

You may find that experience in other jobs will help you become a Digital Marketing Assistant. In fact, many Digital Marketing Assistant jobs require experience in a role such as Marketing Internship. Meanwhile, many Digital Marketing Assistants also have previous career experience in roles such as Internship or Sales Associate.

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Average Salary
$31,841
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
86,315
Job Openings
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Average Salary for a Digital Marketing Assistant

Digital Marketing Assistants in America make an average salary of $31,841 per year or $15 per hour. The top 10 percent makes over $44,000 per year, while the bottom 10 percent under $22,000 per year.
Average Salary
$31,841
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Digital Marketing Assistant Demographics

Digital Marketing Assistant Gender Statistics

female

55.9 %

male

39.0 %

unknown

5.1 %

Digital Marketing Assistant Ethnicity Statistics

White

68.6 %

Asian

13.3 %

Hispanic or Latino

10.3 %

Digital Marketing Assistant Foreign Languages Spoken Statistics

Spanish

38.6 %

French

13.6 %

Chinese

9.1 %
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Digital Marketing Assistant Education

Digital Marketing Assistant Majors

18.6 %
15.2 %

Digital Marketing Assistant Degrees

Bachelors

81.1 %

Masters

8.1 %

Associate

6.8 %

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None
High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Digital Marketing Assistants

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
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Top Skills For a Digital Marketing Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.8% of Digital Marketing Assistants listed Analytics on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

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