Digital marketing assistant demographics and statistics in the US
Digital marketing assistant demographics research summary. Zippia estimates digital marketing assistant demographics and statistics in the United States by using a database of 30 million profiles. Our digital marketing assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital marketing assistants after extensive research and analysis:
- There are over 254,764 digital marketing assistants currently employed in the United States.
- 59.4% of all digital marketing assistants are women, while 40.6% are men.
- The average digital marketing assistant age is 36 years old.
- The most common ethnicity of digital marketing assistants is White (64.4%), followed by Asian (14.4%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- In 2022, women earned 96% of what men earned.
- 10% of all digital marketing assistants are LGBT.
- Digital marketing assistants are 73% more likely to work at private companies in comparison to public companies.
On this page
Digital marketing assistant demographics by:
Digital marketing assistant gender statistics
59.4% of digital marketing assistants are women and 40.6% of digital marketing assistants are men.
- Female, 59.4%
- Male, 40.6%
Digital marketing assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
Digital marketing assistant gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$39,645
Female income
$37,974
Digital marketing assistant gender ratio over time
This data breaks down the percentage of men and women in digital marketing assistant positions over time. Currently, 59.4% of digital marketing assistants are female.
Digital marketing assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 48.89% | 51.11% |
| 2011 | 46.42% | 53.58% |
| 2012 | 46.66% | 53.34% |
| 2013 | 43.21% | 56.79% |
| 2014 | 43.25% | 56.75% |
| 2015 | 45.40% | 54.60% |
| 2016 | 44.64% | 55.36% |
| 2017 | 44.61% | 55.39% |
| 2018 | 43.65% | 56.35% |
| 2019 | 42.31% | 57.69% |
| 2020 | 39.87% | 60.13% |
| 2021 | 40.57% | 59.43% |
Digital marketing assistant related jobs gender ratio
We compared digital marketing assistants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Marketing Assistant | 41% | 59% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital marketing assistant demographics by race
The most common ethnicity among digital marketing assistants is White, which makes up 64.4% of all digital marketing assistants. Comparatively, 14.4% of digital marketing assistants are Asian and 11.4% of digital marketing assistants are Hispanic or Latino.
- White, 64.4%
- Asian, 14.4%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Digital marketing assistant race
| Digital marketing assistant race | Percentages |
|---|---|
| White | 64.4% |
| Asian | 14.4% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Digital marketing assistant race and ethnicity over time
See how digital marketing assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital marketing assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.36% | 4.96% | 12.18% | 7.79% |
| 2011 | 71.65% | 4.96% | 12.61% | 8.75% |
| 2012 | 71.71% | 5.17% | 11.89% | 8.98% |
| 2013 | 71.47% | 5.38% | 11.34% | 9.00% |
| 2014 | 71.80% | 4.81% | 12.51% | 8.45% |
| 2015 | 70.76% | 4.39% | 12.81% | 9.15% |
| 2016 | 68.98% | 5.56% | 13.03% | 10.05% |
| 2017 | 68.96% | 5.42% | 13.10% | 9.66% |
| 2018 | 68.26% | 5.08% | 13.11% | 10.25% |
| 2019 | 68.60% | 4.97% | 13.32% | 10.31% |
| 2020 | 66.69% | 4.42% | 13.40% | 11.17% |
| 2021 | 64.41% | 4.77% | 14.42% | 11.36% |
Digital marketing assistant wage gap by race
According to our data, asian digital marketing assistants have the highest average salary compared to other ethnicities. Black or african american digital marketing assistants have the lowest average salary at $36,919.
| Ethnicity | Salary |
|---|---|
| Unknown | $38,759 |
| White | $40,134 |
| Black or African American | $36,919 |
| Asian | $43,443 |
| Hispanic or Latino | $39,254 |
Average digital marketing assistant age
See how the average age of digital marketing assistants varies based on ethnicity and gender.
Male
Female
Digital marketing assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital marketing assistant age breakdown
The average age of digital marketing assistants is 30-40 years years old, representing 35% of the digital marketing assistant population.
Digital marketing assistant age breakdown
| Digital Marketing Assistant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital marketing assistant educational attainment
The most common degree for digital marketing assistants is bachelor's degree, with 81% of digital marketing assistants earning that degree. The second and third most common degree levels are master's degree degree at 8% and master's degree degree at 7%.
- Bachelor's, 81%
- Master's, 8%
- Associate, 7%
- Diploma, 2%
- Other Degrees, 2%
Digital marketing assistants by degree level
| Digital marketing assistant degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 8% |
| Associate | 7% |
| Diploma | 2% |
| Other Degrees | 2% |
Digital marketing assistant jobs you might like
Digital marketing assistant wage gap by degree level
According to the data, digital marketing assistants with a Doctorate degree earn more than those without, at $47,925 annually. With a Master's degree, digital marketing assistants earn a median annual income of $47,461 compared to $41,373 for digital marketing assistants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $47,461 |
| Bachelor's Degree | $41,373 |
| Doctorate Degree | $47,925 |
Digital marketing assistant employment statistics
Most digital marketing assistants work for a private in the media industry.
Company size where digital marketing assistants work
Below, you can see the size of companies where digital marketing assistants work.
Digital marketing assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 11% |
Digital marketing assistant jobs by company type
Employees with the digital marketing assistant job title have their preferences when it comes to working for a company. For instance, most digital marketing assistants prefer to work at private companies over public companies.
Digital marketing assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 16% |
| Private | 73% |
| Government | 1% |
Digital marketing assistant jobs by industry
The most common industries for digital marketing assistants are media, professional and retail.
Digital marketing assistant industry statistics
| Industry | Percentages |
|---|---|
| Media | 18% |
| Professional | 12% |
| Retail | 10% |
| Education | 10% |
| Manufacturing | 7% |
| Technology | 7% |
| Hospitality | 6% |
| Fortune 500 | 5% |
| Real Estate | 4% |
| Automotive | 3% |
| Start-up | 3% |
| Internet | 2% |
| Transportation | 2% |
| Finance | 2% |
| Construction | 2% |
| Health Care | 2% |
| Telecommunication | 1% |
| Energy | 1% |
| Insurance | 1% |
Digital marketing assistant turnover and employment statistics
Digital marketing assistant unemployment rate over time
The unemployment rate for digital marketing assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital marketing assistant unemployment rate by year
| Year | Digital marketing assistant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital marketing assistant tenure
The average digital marketing assistant stays at their job for 1-2 years, based on the 520 digital marketing assistants resumes in Zippia's database.
Digital marketing assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 46% |
| 1-2 years | 23% |
| 3-4 years | 8% |
| 5-7 years | 16% |
| 8-10 years | 5% |
| 11+ years | 2% |
Digital marketing assistant LGBT ratio compared to similar jobs
Review the percent of digital marketing assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Field Recruiter | 8.93% | 76,024 |
| Digital Marketing Assistant | 10.00% | - |
| Quality Specialist | 11.05% | 80,316 |
| Compliance Analyst | 11.64% | 26,138 |
| Fundraising Assistant | 19.25% | 340 |
Similar digital marketing assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Field Recruiter | 8.93% | 76,024 |
| Quality Specialist | 11.05% | 80,316 |
| Compliance Analyst | 11.64% | 26,138 |
| Fundraising Assistant | 19.25% | 340 |
Foreign languages spoken by digital marketing assistants
The most common foreign language among digital marketing assistants is Spanish at 38.6%. The second-most popular foreign language spoken is French at 13.6% and Chinese is the third-most popular at 9.1%.
- Spanish, 38.6%
- French, 13.6%
- Chinese, 9.1%
- Mandarin, 9.1%
- Portuguese, 4.5%
- Other, 25.1%
Digital marketing assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.6% |
| French | 13.6% |
| Chinese | 9.1% |
| Mandarin | 9.1% |
| Portuguese | 4.5% |
| Other | 25.1% |
