What is a Digital Marketing Associate

A Digital Marketing Associate, usually a part-time position, is a role meant to assist a company or institution's marketing team with the crafting and implementation of advertisement and marketing plans present on social media and other digital platforms. This must be done in a way that represents the general tone and message of the company, with all content posted remaining 'on brand.' They may also need to aid with various other tasks, such as developing newsletters, contacting different people, and smaller office tasks.

Due to the very nature of the job, a person working this job must have a good understanding of social media and the basics of being present in an online and digital world.

A possible candidate for this position must have a Bachelor's degree or be enrolled in a university undergraduate program. Depending on the employing company, the candidate may also have to have a passion for some subject or another.

There is more than meets the eye when it comes to being a Digital Marketing Associate. For example, did you know that they make an average of $26.55 an hour? That's $55,226 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Digital Marketing Associate Do

There are certain skills that many Digital Marketing Associates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Detail oriented, Analytical skills and Communication skills.

Learn more about what a Digital Marketing Associate does

How To Become a Digital Marketing Associate

If you're interested in becoming a Digital Marketing Associate, one of the first things to consider is how much education you need. We've determined that 80.6% of Digital Marketing Associates have a bachelor's degree. In terms of higher education levels, we found that 11.4% of Digital Marketing Associates have master's degrees. Even though most Digital Marketing Associates have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Digital Marketing Associate. When we researched the most common majors for a Digital Marketing Associate, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Digital Marketing Associate resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Digital Marketing Associate. In fact, many Digital Marketing Associate jobs require experience in a role such as Marketing Internship. Meanwhile, many Digital Marketing Associates also have previous career experience in roles such as Internship or Sales Associate.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Adobe Jobs (8)
  2. JPMorgan Chase & Co. Jobs (5)
  3. Estee Lauder Jobs (3)
  4. Wells Fargo Jobs (3)
  5. Best Buy Jobs (30)
Average Salary
$55,226
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
85,499
Job Openings
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Average Salary for a Digital Marketing Associate

Digital Marketing Associates in America make an average salary of $55,226 per year or $27 per hour. The top 10 percent makes over $76,000 per year, while the bottom 10 percent under $39,000 per year.
Average Salary
$55,226
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How much should you be earning as an Digital Marketing Associate? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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Choose From 10+ Customizable Digital Marketing Associate Resume templates

Zippia allows you to choose from different easy-to-use Digital Marketing Associate templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Associate resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Digital Marketing Associate Demographics

Digital Marketing Associate Gender Statistics

female

50.0 %

male

50.0 %

Digital Marketing Associate Ethnicity Statistics

White

69.3 %

Asian

12.9 %

Hispanic or Latino

10.1 %

Digital Marketing Associate Foreign Languages Spoken Statistics

Spanish

31.8 %

Mandarin

12.9 %

French

11.8 %
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Digital Marketing Associate Education

Digital Marketing Associate Majors

20.1 %
17.0 %

Digital Marketing Associate Degrees

Bachelors

80.6 %

Masters

11.4 %

Associate

5.5 %

Top Colleges for Digital Marketing Associates

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
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Top Skills For a Digital Marketing Associate

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.9% of Digital Marketing Associates listed Online on their resume, but soft skills such as Detail oriented and Analytical skills are important as well.

Best States For a Digital Marketing Associate

Some places are better than others when it comes to starting a career as a Digital Marketing Associate. The best states for people in this position are Washington, Delaware, Minnesota, and California. Digital Marketing Associates make the most in Washington with an average salary of $86,888. Whereas in Delaware and Minnesota, they would average $75,877 and $73,108, respectively. While Digital Marketing Associates would only make an average of $71,000 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Digital Marketing Associate Jobs:
1,246
Highest 10% Earn:
$115,000
Location Quotient:
1.53
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Digital Marketing Associate Jobs:
193
Highest 10% Earn:
$117,000
Location Quotient:
1.38
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Digital Marketing Associate Jobs:
1,222
Highest 10% Earn:
$106,000
Location Quotient:
1.38
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Digital Marketing Associates

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Top Digital Marketing Associate Employers

Most Common Employers For Digital Marketing Associate

RankCompanyZippia ScoreAverage Digital Marketing Associate SalaryAverage Salary
1$92,173
2$88,051
3$85,773
4$81,579
5$74,084
6$68,241

Becoming a Digital Marketing Associate FAQs

How much does a digital marketing associate make?

A digital marketing associate makes about $53,000 yearly (about $4,469 monthly or $26 hourly). As most jobs go, factors like location, industry, and experience can determine your exact pay.

On the lower end of the salary range, digital marketing associates can make around $37,000 or less, typically for entry-level positions or for low-paying states like Florida and Idaho.

On the higher end, they can earn around $76,000 or more. Some of the top-paying states are New Jersey (average salary: $67,455), Delaware ($66,544), and Rhode Island ($61,769). Some of the top-paying industries have to do with technology (average salary: $70,082), internet ($68,398) and manufacturing ($66,344).

As with many jobs, the higher your education, the better your pay. Those with a master's degree can earn around $60,304 compared to those with a bachelor's degree at $51,719.

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