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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Associate, Digital Services||JP Morgan Chase & Co||Jersey City, NJ||Jun 05, 2016||$126,422|
|Associate, Digital||Univision Interactive Media, Inc.||New York, NY||Jun 01, 2014||$125,000|
|Associate Engineer-Digital||Target Enterprise, Inc.||Sunnyvale, CA||Jan 09, 2016||$98,342 -
|Enterprise Channels Marketing Digital Analytics MA||Glaxosmithkline LLC||Philadelphia, PA||May 21, 2012||$91,850 -
|Associate Engineer Digital||Target Enterprise, Inc.||Minneapolis, MN||Jan 01, 2016||$91,624 -
|Digital Marketing Senior Associate .10]||Avant, Inc.||Chicago, IL||Oct 09, 2016||$87,000|
|Digital Associate||Nextgen Climate Action||San Francisco, CA||Jan 09, 2016||$74,922|
|Experienced Associate, Digital Marketing||Pricewaterhousecoopers Advisory Services LLC||Hallandale Beach, FL||Apr 08, 2016||$73,500|
|Associate Engineer Digital||Target Enterprise, Inc.||Sunnyvale, CA||Jan 08, 2016||$72,900 -
|Digital Strategy Associate||Adventist Development & Relief Agency Internationa||Silver Spring, MD||May 19, 2016||$72,500|
|Digital Analytics Associate||Big Spaceship LLC||New York, NY||Jun 30, 2014||$70,000|
|Digital Marketing Analyzt||The Promotion Factory, Inc.||New York, NY||Oct 01, 2013||$65,000|
|Digital Marketing Associate||Roda Magazine LLC||New York, NY||Nov 01, 2010||$60,000|
|Digital Programs Associate||Grapnel Tech Services, LLC||Cambridge, MA||Sep 09, 2016||$60,000 -
|Digital Marketing Associate||Justanswer LLC||San Francisco, CA||Aug 16, 2016||$60,000|
|Digital Marketing||Caravan Serai Orland, Inc.||Orlando, FL||Aug 20, 2016||$59,041|
|Digital Marketing Associate||Nitro Circus Live USA, Inc.||San Clemente, CA||Aug 12, 2015||$55,000|
|Associate, Digital Planning||Carat USA, Inc.||New York, NY||Jul 12, 2014||$53,000|
|Digital Associate||270 Strategies Inc.||Chicago, IL||Aug 30, 2014||$48,000|
|Digital Marketing Associate||Enova Financial Holdings LLC||Chicago, IL||Aug 31, 2013||$48,000 -
|Digital Reporting Associate||Kaplan Test Prep (Kaplan, Inc.)||New York, NY||Feb 14, 2014||$47,500|
|Digital Analytics Associate||The Barbarian Group, LLC||New York, NY||Sep 06, 2013||$47,000|
|Digital Marketing Associate (C.1)||J.R. Reingold & Associates, Inc.||Alexandria, VA||Sep 05, 2015||$46,000|
|Digital Marketing Associate||Borderfree, Inc.||New York, NY||Jan 09, 2016||$45,906|
|Digital Marketing Associate||Beam Interactive & Relationship Marketing LLC||Woodcliff Lake, NJ||Sep 20, 2016||$45,906 -
|Digital Marketing Associate||Juice Beauty Inc.||San Rafael, CA||Aug 31, 2016||$45,781|
|Wholesale & Digital Marketing Associate||Ted Baker Limited||New York, NY||Dec 16, 2013||$45,000|
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