A Digital Marketing Associate, usually a part-time position, is a role meant to assist a company or institution's marketing team with the crafting and implementation of advertisement and marketing plans present on social media and other digital platforms. This must be done in a way that represents the general tone and message of the company, with all content posted remaining 'on brand.' They may also need to aid with various other tasks, such as developing newsletters, contacting different people, and smaller office tasks.
Due to the very nature of the job, a person working this job must have a good understanding of social media and the basics of being present in an online and digital world.
A possible candidate for this position must have a Bachelor's degree or be enrolled in a university undergraduate program. Depending on the employing company, the candidate may also have to have a passion for some subject or another.