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Become A Digital Marketing Associate

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Working As A Digital Marketing Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $54,000

    Average Salary

What Does A Digital Marketing Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Digital Marketing Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Digital Marketing Associate Jobs

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Digital Marketing Associate Career Paths

Digital Marketing Associate
Marketing Analyst Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Analyst Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Analyst Project Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Graphic Designer Marketing Coordinator Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Graphic Designer Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Graphic Designer Web Designer Web Developer
Web Content Manager
5 Yearsyrs
Digital Marketing Consultant Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Digital Marketing Consultant Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Digital Marketing Consultant Account Manager Market Manager
Manager, Field Marketing
5 Yearsyrs
Digital Marketing Specialist Project Manager Senior Product Manager
Head Of Marketing
5 Yearsyrs
Digital Marketing Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Digital Marketing Specialist Senior Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Digital Marketing Coordinator Marketing Specialist Event Manager
Director Of Marketing And Events
5 Yearsyrs
Digital Marketing Coordinator Marketing Specialist Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Executive Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Account Executive Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Account Executive Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Digital Marketing Associate?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Digital Marketing Associate
Internship 12.3%
Consultant 2.3%
Volunteer 2.3%
Editor 2.3%
Top Careers After Digital Marketing Associate
Internship 5.2%
Consultant 4.2%
Co-Founder 3.1%
Founder 2.8%

Do you work as a Digital Marketing Associate?

Average Yearly Salary
$54,000
View Detailed Salary Report
$35,000
Min 10%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$85,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Saint Paul, MN
Highest Paying State
Minnesota
Avg Experience Level
1.4 years
How much does a Digital Marketing Associate make at top companies?
The national average salary for a Digital Marketing Associate in the United States is $54,908 per year or $26 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $85,000.

Real Digital Marketing Associate Salaries

Job Title Company Location Start Date Salary
Associate, Digital Services JP Morgan Chase & Co Jersey City, NJ Jun 05, 2016 $126,422
Associate, Digital Univision Interactive Media, Inc. New York, NY Jun 01, 2014 $125,000
Associate Engineer-Digital Target Enterprise, Inc. Sunnyvale, CA Jan 09, 2016 $98,342 -
$106,800
Associate Engineer Digital Target Enterprise, Inc. Minneapolis, MN Jan 01, 2016 $91,624 -
$106,800
Digital Marketing Senior Associate .10] Avant, Inc. Chicago, IL Oct 09, 2016 $87,000
Digital Associate Nextgen Climate Action San Francisco, CA Jan 09, 2016 $74,922
Experienced Associate, Digital Marketing Pricewaterhousecoopers Advisory Services LLC Hallandale Beach, FL Apr 08, 2016 $73,500
Associate Engineer Digital Target Enterprise, Inc. Sunnyvale, CA Jan 08, 2016 $72,900 -
$124,100
Digital Strategy Associate Adventist Development & Relief Agency Internationa Silver Spring, MD May 19, 2016 $72,500
Digital Analytics Associate Big Spaceship LLC New York, NY Jun 30, 2014 $70,000
Digital Marketing Analyzt The Promotion Factory, Inc. New York, NY Oct 01, 2013 $65,000
Digital Marketing Associate Justanswer LLC San Francisco, CA Aug 16, 2016 $60,000
Digital Programs Associate Grapnel Tech Services, LLC Cambridge, MA Sep 09, 2016 $60,000 -
$75,000
Digital Marketing Associate Roda Magazine LLC New York, NY Nov 01, 2010 $60,000
Digital Marketing Caravan Serai Orland, Inc. Orlando, FL Aug 20, 2016 $59,041
Digital Marketing Associate Nitro Circus Live USA, Inc. San Clemente, CA Aug 12, 2015 $55,000
Associate, Digital Planning Carat USA, Inc. New York, NY Jul 12, 2014 $53,000
Digital Marketing Associate J.R. Reingold & Associates, Inc. Alexandria, VA Sep 05, 2015 $50,000
Associate Digital Strategy UX Arrow Consulting & Design, LLC. West Palm Beach, FL Sep 13, 2016 $50,000
Digital Analytics Associate The Barbarian Group LLC New York, NY May 12, 2014 $50,000
Digital Marketing Associate Enova Financial Holdings LLC Chicago, IL Aug 31, 2013 $48,000 -
$65,000
Digital Reporting Associate Kaplan Test Prep (Kaplan, Inc.) New York, NY Feb 14, 2014 $47,500
Digital Analytics Associate The Barbarian Group, LLC New York, NY Sep 06, 2013 $47,000
Digital Marketing Associate (C.1) J.R. Reingold & Associates, Inc. Alexandria, VA Sep 05, 2015 $46,000
Digital Marketing Associate Borderfree, Inc. New York, NY Jan 09, 2016 $45,906
Digital Marketing Associate Beam Interactive & Relationship Marketing LLC Woodcliff Lake, NJ Sep 20, 2016 $45,906 -
$53,000

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Top Skills for A Digital Marketing Associate

  1. Company Website
  2. Digital Strategy
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Manage online citations and advertising, driving 190,000 unique visitors to company website.
  • Attended weekly digital strategy meetings between studio and advertising executives.
  • Collaborated with online merchandising and development teams to improve website user experience.
  • Implement e-mail campaigns and promotional strategies.
  • Have established a very solid online presence, servicing nearly 40,000 combined users on Facebook alone and nearing 500 on Twitter.

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Top 10 Best States for Digital Marketing Associates

  1. Colorado
  2. New Jersey
  3. Rhode Island
  4. California
  5. Delaware
  6. Virginia
  7. District of Columbia
  8. New York
  9. Washington
  10. Pennsylvania
  • (444 jobs)
  • (630 jobs)
  • (84 jobs)
  • (3,276 jobs)
  • (61 jobs)
  • (537 jobs)
  • (188 jobs)
  • (1,512 jobs)
  • (517 jobs)
  • (627 jobs)

Digital Marketing Associate Demographics

Gender

Female

42.7%

Male

41.7%

Unknown

15.5%
Ethnicity

White

57.6%

Hispanic or Latino

15.7%

Asian

12.5%

Black or African American

10.6%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

31.8%

Mandarin

12.9%

French

11.8%

Chinese

8.2%

Cantonese

5.9%

Korean

5.9%

Italian

4.7%

German

3.5%

Vietnamese

2.4%

Hindi

2.4%

Polish

2.4%

Arabic

2.4%

Danish

1.2%

Lithuanian

1.2%

Russian

1.2%

Persian

1.2%

Norwegian

1.2%
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Digital Marketing Associate Education

Schools

New York University

17.5%

Syracuse University

6.8%

University of Georgia

6.8%

University of Texas at Austin

6.2%

Fordham University

5.6%

University of Southern California

5.1%

Northwestern University

4.5%

University of Delaware

4.5%

Illinois State University

4.0%

Miami University

4.0%

University of Washington

4.0%

Hult International Business School

4.0%

Boston College

3.4%

George Washington University

3.4%

Pace University - New York

3.4%

Marist College

3.4%

University of California - Los Angeles

3.4%

Ohio State University

3.4%

University of Maryland - College Park

3.4%

University of Dayton

3.4%
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Majors

Marketing

23.8%

Business

18.4%

Communication

11.3%

Management

4.9%

Graphic Design

4.4%

English

4.2%

Public Relations

4.2%

Political Science

3.8%

Journalism

3.6%

Photography

2.9%

Economics

2.4%

Computer Science

2.3%

Psychology

2.3%

History

2.0%

Advertising

2.0%

Fine Arts

1.7%

Writing

1.7%

Computer Applications

1.5%

Business Communications

1.4%

Digital Media

1.3%
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Degrees

Bachelors

63.9%

Masters

19.4%

Other

9.3%

Associate

3.2%

Certificate

3.0%

Doctorate

0.7%

Diploma

0.3%

License

0.1%
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