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Become A Digital Marketing Associate

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Working As A Digital Marketing Associate

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Digital Marketing Associate Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Marketing Associate

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Marketing Associate jobs

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Digital Marketing Associate Career Paths

Digital Marketing Associate
Marketing Manager Operations Manager Account Executive
Account Director
9 Yearsyrs
Digital Marketing Consultant Marketing Director
Chief Marketing Officer
10 Yearsyrs
Digital Marketing Manager Marketing Director Writer And Editor
Content Manager
5 Yearsyrs
Digital Marketing Coordinator Digital Marketing Specialist Search Engine Optimizer
Digital Strategist
5 Yearsyrs
Digital Marketing Coordinator Marketing Specialist Senior Account Manager
Director Of Account Management
11 Yearsyrs
Digital Marketing Consultant Digital Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Analyst Marketing Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Marketing Analyst Account Executive Public Relations
Manager Of Corporate Communications
8 Yearsyrs
Marketing Specialist Marketing Communications Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Senior Associate Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Director General Manager Account Manager
Operations Manager
7 Yearsyrs
Senior Associate Senior Consultant Senior Project Manager
Senior Product Manager
9 Yearsyrs
Digital Marketing Manager Senior Manager Director Of Information
Vice President Of Information Technology
12 Yearsyrs
Marketing Specialist Marketing Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Marketing Planner 2.2 years
Digital Editor 2.1 years
Digital Consultant 1.7 years
Digital Strategist 1.6 years
Top Employers Before
Internship 13.1%
Top Employers After
Internship 6.4%
Consultant 4.5%
Co-Founder 3.2%

Digital Marketing Associate Demographics

Gender

Male

47.9%

Female

46.9%

Unknown

5.2%
Ethnicity

White

72.4%

Asian

14.0%

Hispanic or Latino

11.3%

Unknown

1.5%

Black or African American

0.7%
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Languages Spoken

Spanish

28.6%

French

13.0%

Mandarin

10.4%

Chinese

7.8%

Korean

6.5%

Cantonese

5.2%

Italian

5.2%

Danish

3.9%

German

3.9%

Vietnamese

2.6%

Hindi

2.6%

Polish

2.6%

Portuguese

1.3%

Japanese

1.3%

Russian

1.3%

Norwegian

1.3%

Arabic

1.3%

Lithuanian

1.3%
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Digital Marketing Associate Education

Schools

New York University

12.7%

Syracuse University

5.9%

Fordham University

5.9%

University of Southern California

5.9%

Brooklyn College of the City University of New York

5.9%

University of Texas at Austin

5.9%

Miami University

5.1%

University of Phoenix

5.1%

Cornell University

5.1%

University of Michigan - Ann Arbor

4.2%

University of Central Florida

4.2%

University of Massachusetts Amherst

4.2%

University of Washington

4.2%

University of Oregon

4.2%

University of Maryland - College Park

4.2%

Illinois State University

3.4%

Columbia College Chicago

3.4%

University of California - San Diego

3.4%

Loyola University of Chicago

3.4%

University of California - Los Angeles

3.4%
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Majors

Marketing

21.9%

Business

18.3%

Communication

12.6%

English

4.8%

Graphic Design

4.8%

Management

4.4%

Political Science

4.4%

Public Relations

4.2%

Journalism

3.6%

Photography

3.2%

Digital Media

2.1%

Psychology

2.1%

Writing

2.1%

History

1.9%

Computer Science

1.7%

Economics

1.7%

Advertising

1.7%

Finance

1.5%

Computer Applications

1.5%

Computer Networking

1.5%
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Degrees

Bachelors

62.8%

Masters

20.1%

Other

10.0%

Certificate

4.1%

Associate

2.4%

Diploma

0.3%

Doctorate

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Digital Marketing Associate Salaries

Job Title Company Location Start Date Salary
Associate, Digital Services JP Morgan Chase & Co Jersey City, NJ Jun 05, 2016 $126,422
Associate, Digital Univision Interactive Media, Inc. New York, NY Jun 01, 2014 $125,000
Associate Engineer-Digital Target Enterprise, Inc. Sunnyvale, CA Jan 09, 2016 $98,342 -
$106,800
Associate Engineer Digital Target Enterprise, Inc. Minneapolis, MN Jan 01, 2016 $91,624 -
$106,800
Digital Marketing Senior Associate .10] Avant, Inc. Chicago, IL Oct 09, 2016 $87,000
Digital Associate Nextgen Climate Action San Francisco, CA Jan 09, 2016 $74,922
Experienced Associate, Digital Marketing Pricewaterhousecoopers Advisory Services LLC Hallandale Beach, FL Apr 08, 2016 $73,500
Associate Engineer Digital Target Enterprise, Inc. Sunnyvale, CA Jan 08, 2016 $72,900 -
$124,100
Digital Strategy Associate Adventist Development & Relief Agency Internationa Silver Spring, MD May 19, 2016 $72,500
Digital Analytics Associate Big Spaceship LLC New York, NY Jun 30, 2014 $70,000
Digital Marketing Analyzt The Promotion Factory, Inc. New York, NY Oct 01, 2013 $65,000
Digital Marketing Associate Roda Magazine LLC New York, NY Nov 01, 2010 $60,000
Digital Marketing Associate Justanswer LLC San Francisco, CA Aug 16, 2016 $60,000
Digital Programs Associate Grapnel Tech Services, LLC Cambridge, MA Sep 09, 2016 $60,000 -
$75,000
Digital Marketing Caravan Serai Orland, Inc. Orlando, FL Aug 20, 2016 $59,041
Digital Marketing Associate Nitro Circus Live USA, Inc. San Clemente, CA Aug 12, 2015 $55,000
Associate, Digital Planning Carat USA, Inc. New York, NY Jul 12, 2014 $53,000
Associate Digital Strategy UX Arrow Consulting & Design, LLC. West Palm Beach, FL Sep 13, 2016 $50,000
Digital Reporting Associate Kaplan Test Prep (Kaplan, Inc.) New York, NY Feb 14, 2014 $47,500
Digital Analytics Associate The Barbarian Group, LLC New York, NY Sep 06, 2013 $47,000
Digital Marketing Associate (C.1) J.R. Reingold & Associates, Inc. Alexandria, VA Sep 05, 2015 $46,000
Digital Marketing Associate Borderfree, Inc. New York, NY Jan 09, 2016 $45,906
Digital Marketing Associate Beam Interactive & Relationship Marketing LLC Woodcliff Lake, NJ Sep 20, 2016 $45,906 -
$53,000
Digital Marketing Associate Juice Beauty Inc. San Rafael, CA Aug 31, 2016 $45,781
Digital Content Associate Fox Digital Entertainment, Inc. New York, NY Sep 02, 2015 $45,011
Wholesale & Digital Marketing Associate Ted Baker Limited New York, NY Dec 16, 2013 $45,000
Marketing Associate, Digital Roundabout Theatre Company, Inc. New York, NY Apr 18, 2013 $45,000
Chinese Digital Marketing Associate Studentuniverse.Com Inc. Waltham, MA Sep 20, 2014 $43,890

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Top Skills for A Digital Marketing Associate

WebContentOnlineGoogleAnalyticsFacebookADSEmailCampaignsTwitterVideoSearchEngineOptimizationPPCLinkBuildingTitleTagsSEMYoutubeHtmlCRMPinterestContentManagementSystemDigitalStrategyWebDesignROI

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Top Digital Marketing Associate Skills

  1. Web Content
  2. Online
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Managed web content and email projects across the enterprise.
  • Produced engaging online marketing campaigns.
  • Analyzed website traffic activity based on results from Google analytics in order to identify peak consumer interests.
  • Optimized content engagement through creation of highly targeted Facebook ads.
  • Provide technical ideas and/or creative feedback for new email templates and themed email campaigns.

Top Digital Marketing Associate Employers

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