Digital marketing associate demographics and statistics in the US
Digital marketing associate demographics research summary. Zippia estimates digital marketing associate demographics and statistics in the United States by using a database of 30 million profiles. Our digital marketing associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital marketing associates after extensive research and analysis:
- There are over 152,013 digital marketing associates currently employed in the United States.
- 50.0% of all digital marketing associates are women, while 50.0% are men.
- The average digital marketing associate age is 36 years old.
- The most common ethnicity of digital marketing associates is White (65.2%), followed by Asian (14.0%), Hispanic or Latino (11.1%) and Unknown (4.9%).
- Digital marketing associates are most in-demand in New York, NY.
- Wilmington, DE pays an annual average wage of $77,064, the highest in the US.
- In 2022, women digital marketing associates earned 96% of what men earned.
- Washington is the best state for digital marketing associates to live.
- Digital marketing associates are 68% more likely to work at private companies in comparison to public companies.
On this page
Digital marketing associate demographics by:
Digital marketing associate gender statistics
50.0% of digital marketing associates are women and 50.0% of digital marketing associates are men.
- Male, 50.0%
- Female, 50.0%
Digital marketing associate gender ratio
| Gender | Percentages |
|---|---|
| Male | 50.0% |
| Female | 50.0% |
Digital marketing associate gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$54,196
Female income
$52,265
Digital marketing associate gender ratio over time
This data breaks down the percentage of men and women in digital marketing associate positions over time. Currently, 50.0% of digital marketing associates are female.
Digital marketing associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 58.31% | 41.69% |
| 2011 | 55.88% | 44.12% |
| 2012 | 56.12% | 43.88% |
| 2013 | 52.66% | 47.34% |
| 2014 | 52.70% | 47.30% |
| 2015 | 54.87% | 45.13% |
| 2016 | 54.11% | 45.89% |
| 2017 | 54.07% | 45.93% |
| 2018 | 53.11% | 46.89% |
| 2019 | 51.74% | 48.26% |
| 2020 | 49.22% | 50.78% |
| 2021 | 49.95% | 50.05% |
Digital marketing associate related jobs gender ratio
We compared digital marketing associates with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Marketing Associate | 50% | 50% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital marketing associate demographics by race
The most common ethnicity among digital marketing associates is White, which makes up 65.2% of all digital marketing associates. Comparatively, 14.0% of digital marketing associates are Asian and 11.1% of digital marketing associates are Hispanic or Latino.
- White, 65.2%
- Asian, 14.0%
- Hispanic or Latino, 11.1%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.1%
Digital marketing associate race
| Digital marketing associate race | Percentages |
|---|---|
| White | 65.2% |
| Asian | 14.0% |
| Hispanic or Latino | 11.1% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.1% |
Digital marketing associate race and ethnicity over time
See how digital marketing associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital marketing associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.11% | 4.87% | 11.76% | 7.57% |
| 2011 | 72.41% | 4.87% | 12.19% | 8.53% |
| 2012 | 72.47% | 5.08% | 11.48% | 8.76% |
| 2013 | 72.22% | 5.29% | 10.93% | 8.78% |
| 2014 | 72.55% | 4.72% | 12.10% | 8.22% |
| 2015 | 71.51% | 4.30% | 12.40% | 8.92% |
| 2016 | 69.73% | 5.47% | 12.62% | 9.82% |
| 2017 | 69.71% | 5.33% | 12.69% | 9.44% |
| 2018 | 69.01% | 4.99% | 12.70% | 10.03% |
| 2019 | 69.35% | 4.88% | 12.91% | 10.08% |
| 2020 | 67.44% | 4.33% | 12.99% | 10.95% |
| 2021 | 65.17% | 4.68% | 14.01% | 11.13% |
Digital marketing associate wage gap by race
According to our data, asian digital marketing associates have the highest average salary compared to other ethnicities. Black or african american digital marketing associates have the lowest average salary at $51,038.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,173 |
| White | $54,759 |
| Black or African American | $51,038 |
| Asian | $58,539 |
| Hispanic or Latino | $53,745 |
Average digital marketing associate age
See how the average age of digital marketing associates varies based on ethnicity and gender.
Male
Female
Digital marketing associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital marketing associate age breakdown
The average age of digital marketing associates is 30-40 years years old, representing 35% of the digital marketing associate population.
Digital marketing associate age breakdown
| Digital Marketing Associate Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital marketing associate educational attainment
The most common degree for digital marketing associates is bachelor's degree, with 81% of digital marketing associates earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 6%.
- Bachelor's, 81%
- Master's, 11%
- Associate, 6%
- High School Diploma, 1%
- Other Degrees, 1%
Digital marketing associates by degree level
| Digital marketing associate degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 11% |
| Associate | 6% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Digital marketing associate jobs you might like
Digital marketing associate wage gap by degree level
According to the data, digital marketing associates with a Doctorate degree earn more than those without, at $63,588 annually. With a Master's degree, digital marketing associates earn a median annual income of $63,069 compared to $56,179 for digital marketing associates with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $63,069 |
| Bachelor's Degree | $56,179 |
| Doctorate Degree | $63,588 |
Digital marketing associate employment statistics
Most digital marketing associates work for a private in the media industry.
Company size where digital marketing associates work
Below, you can see the size of companies where digital marketing associates work.
Digital marketing associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 19% |
Digital marketing associate jobs by company type
Employees with the digital marketing associate job title have their preferences when it comes to working for a company. For instance, most digital marketing associates prefer to work at private companies over public companies.
Digital marketing associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 26% |
| Private | 68% |
| Government | 2% |
Digital marketing associate jobs by industry
The most common industries for digital marketing associates are media, technology and professional.
Digital marketing associate industry statistics
| Industry | Percentages |
|---|---|
| Media | 13% |
| Professional | 11% |
| Technology | 11% |
| Fortune 500 | 10% |
| Finance | 7% |
| Manufacturing | 6% |
| Health Care | 6% |
| Internet | 5% |
| Retail | 5% |
| Start-up | 5% |
| Hospitality | 3% |
| Non Profits | 3% |
| Education | 3% |
| Real Estate | 2% |
| Energy | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Telecommunication | 1% |
Digital marketing associate turnover and employment statistics
Digital marketing associate unemployment rate over time
The unemployment rate for digital marketing associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital marketing associate unemployment rate by year
| Year | Digital marketing associate unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital marketing associate tenure
The average digital marketing associate stays at their job for 1-2 years, based on the 1,290 digital marketing associates resumes in Zippia's database.
Digital marketing associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 35% |
| 1-2 years | 25% |
| 3-4 years | 9% |
| 5-7 years | 20% |
| 8-10 years | 6% |
| 11+ years | 4% |
Digital marketing associate LGBT ratio compared to similar jobs
Review the percent of digital marketing associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Logistics Team Member | 8.65% | 166,519 |
| Employee Placement Specialist | 8.93% | 5,624 |
| Digital Marketing Associate | 10.00% | - |
| Certification Specialist | 11.05% | 43,565 |
| Senior Compliance Specialist | 11.64% | 23,456 |
| Capital Campaign Fundraiser | 19.25% | 2,012 |
Similar digital marketing associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Logistics Team Member | 8.65% | 166,519 |
| Employee Placement Specialist | 8.93% | 5,624 |
| Certification Specialist | 11.05% | 43,565 |
| Senior Compliance Specialist | 11.64% | 23,456 |
| Capital Campaign Fundraiser | 19.25% | 2,012 |
Foreign languages spoken by digital marketing associates
The most common foreign language among digital marketing associates is Spanish at 31.8%. The second-most popular foreign language spoken is Mandarin at 12.9% and French is the third-most popular at 11.8%.
- Spanish, 31.8%
- Mandarin, 12.9%
- French, 11.8%
- Chinese, 8.2%
- Cantonese, 5.9%
- Other, 29.4%
Digital marketing associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 31.8% |
| Mandarin | 12.9% |
| French | 11.8% |
| Chinese | 8.2% |
| Cantonese | 5.9% |
| Other | 29.4% |
