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The differences between digital marketing associates and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Marketing Associate | Digital Marketing Specialist | |
| Yearly salary | $55,145 | $60,359 |
| Hourly rate | $26.51 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital marketing associates and digital marketing specialists have different pay scales, as shown below.
| Digital Marketing Associate | Digital Marketing Specialist | |
| Average salary | $55,145 | $60,359 |
| Salary range | Between $39,000 And $76,000 | Between $44,000 And $81,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | JPMorgan Chase & Co. | Meta |
| Best paying industry | Retail | Finance |
There are a few differences between a digital marketing associate and a digital marketing specialist in terms of educational background:
| Digital Marketing Associate | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and digital marketing specialists' demographics:
| Digital Marketing Associate | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |