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The differences between digital marketing associates and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing associate, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Digital Marketing Associate | Marketing Executive | |
| Yearly salary | $55,145 | $73,499 |
| Hourly rate | $26.51 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 84,359 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Digital marketing associates and marketing executives have different pay scales, as shown below.
| Digital Marketing Associate | Marketing Executive | |
| Average salary | $55,145 | $73,499 |
| Salary range | Between $39,000 And $76,000 | Between $49,000 And $108,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | JPMorgan Chase & Co. | Microsoft |
| Best paying industry | Retail | Retail |
There are a few differences between a digital marketing associate and a marketing executive in terms of educational background:
| Digital Marketing Associate | Marketing Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing executives' demographics:
| Digital Marketing Associate | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |