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The differences between digital marketing associates and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing & sales specialist. Additionally, a digital marketing associate has an average salary of $55,145, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Digital Marketing Associate | Marketing & Sales Specialist | |
| Yearly salary | $55,145 | $54,214 |
| Hourly rate | $26.51 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Digital marketing associates and marketing & sales specialists have different pay scales, as shown below.
| Digital Marketing Associate | Marketing & Sales Specialist | |
| Average salary | $55,145 | $54,214 |
| Salary range | Between $39,000 And $76,000 | Between $37,000 And $78,000 |
| Highest paying City | Wilmington, DE | Renton, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | JPMorgan Chase & Co. | McKinsey & Company Inc |
| Best paying industry | Retail | Telecommunication |
There are a few differences between a digital marketing associate and a marketing & sales specialist in terms of educational background:
| Digital Marketing Associate | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing & sales specialists' demographics:
| Digital Marketing Associate | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |