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The differences between digital marketing associates and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing specialist. Additionally, a digital marketing associate has an average salary of $55,145, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Digital Marketing Associate | Marketing Specialist | |
| Yearly salary | $55,145 | $54,942 |
| Hourly rate | $26.51 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Digital marketing associates and marketing specialists have different pay scales, as shown below.
| Digital Marketing Associate | Marketing Specialist | |
| Average salary | $55,145 | $54,942 |
| Salary range | Between $39,000 And $76,000 | Between $36,000 And $82,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | JPMorgan Chase & Co. | |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing associate and a marketing specialist in terms of educational background:
| Digital Marketing Associate | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing specialists' demographics:
| Digital Marketing Associate | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |