How to hire a digital marketing associate

How to hire a digital marketing associate, step by step

Here's a step-by-step digital marketing associate hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital marketing associate job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital marketing associate
• Step 8: Go through the hiring process checklist

What does a digital marketing associate do?

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1. Identify your hiring needs

   Before you start hiring a digital marketing associate, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a digital marketing associate to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a digital marketing associate that fits the bill.

   The following list breaks down different types of digital marketing associates and their corresponding salaries.

   Type of Digital Marketing Associate	Description	Hourly rate
   Digital Marketing Associate	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$18-36
   Marketer	A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations... Show more	$8-41
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Marketing Campaigns
   • Email Marketing
   • PowerPoint
   • Project Management
   • WordPress
   • Digital Content
   • HTML
   • Google Adwords
   • CRM
   • A/B
   • Instagram
   • B Testing

   Check all skills

   Responsibilities:

   • Manage the flow of conversions to CRM in order to ensure that the sales teams are producing leads.
   • Establish and manage several social media business pages and Facebook campaigns.
   • Assist in managing CRM efforts focuse on digital acquisition and customer retention.
   • Implement SEO and SEM strategies.
   • Proofread and edit blog posts for all websites.
   • Work to create and launch new product landing pages for the website using HTML.

   More digital marketing associate duties

3. Make a budget

   Including a salary range in your digital marketing associate job description helps attract top candidates to the position. A digital marketing associate salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a digital marketing associate in Tennessee may be lower than in Delaware, and an entry-level digital marketing associate usually earns less than a senior-level digital marketing associate. Additionally, a digital marketing associate with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average digital marketing associate salary

   $55,145yearly

   $26.51 hourly rate

   ---

   Entry-level digital marketing associate salary

   $39,000 yearly salary

   Updated January 20, 2026

   Average digital marketing associate salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Delaware	$77,064	$37
   2	Washington	$75,145	$36
   3	New Jersey	$73,329	$35
   4	California	$64,522	$31
   5	New York	$61,651	$30
   6	District of Columbia	$60,407	$29
   7	Minnesota	$60,321	$29
   8	North Carolina	$59,261	$28
   9	Connecticut	$57,012	$27
   10	Massachusetts	$55,053	$26
   11	Michigan	$54,644	$26
   12	Colorado	$54,395	$26
   13	Ohio	$54,383	$26
   14	Pennsylvania	$53,969	$26
   15	Missouri	$53,050	$26
   16	Maryland	$52,718	$25
   17	Illinois	$52,712	$25
   18	Virginia	$52,590	$25
   19	Georgia	$52,192	$25
   20	Texas	$50,528	$24

   Average digital marketing associate salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	JPMorgan Chase & Co.	$82,251	$39.54	118
   2	Adobe	$78,683	$37.83	44
   3	Williams Sonoma	$74,242	$35.69	15
   4	Best Buy	$73,584	$35.38	2
   5	Ralph Lauren	$73,390	$35.28	4
   6	Western Alliance Bank	$73,058	$35.12	3
   7	Goldman Sachs	$71,601	$34.42	4
   8	AlixPartners	$69,067	$33.21	2
   9	Walgreens	$68,841	$33.10	11
   10	McKinsey & Company Inc	$68,386	$32.88	12
   11	Cowen	$67,639	$32.52
   12	Credit One Bank	$66,654	$32.05
   13	United	$66,327	$31.89	3
   14	Spanx	$65,723	$31.60
   15	Point72	$64,999	$31.25
   16	Wpp Us Holdings Inc	$64,884	$31.19	34
   17	KeyBank	$64,286	$30.91	4
   18	Estée Lauder	$64,185	$30.86	22
   19	Prophet	$63,959	$30.75
   20	BJ's Wholesale Club	$62,978	$30.28

4. Writing a digital marketing associate job description

   A job description for a digital marketing associate role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a digital marketing associate job description:

   Digital marketing associate job description example

   Looking to build your career at a growing company? Apply now - we can't wait to hear from you!
   
   The Associate Works with clinical and marketing teams to ensure accuracy of provider and location data in the digital ecosystem. Overall helps ensure the organization's websites and other digital platforms provide up-to-date and comprehensive product/service information. Leads the effort to compile, verify accuracy of and sort provider and location data to support digital patient access. Will be expected to look for patterns, understand data design and process concepts, and lead short- and long-term planning for data-related improvements. Moderates patient reviews as part of online reputation management. Will participate in cross-functional teams across the IU Health system, along with agencies and other vendors.
   
   Bachelors Degree required.
   
   * Degree in Web/New Media, Informatics, Computer Science, Marketing, Business or related discipline preferred.
   * 0-3 Years of Experience.
   * 2-3 years of related experience preferred.
   * Requires an understanding of website design and development including HTML, CSS, standards, usability, analytics, search engine optimization, and related terminology.
   * Experience with matrix organization and complex work environment preferred.
   
   Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.
   
   We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right digital marketing associate for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find digital marketing associate candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit digital marketing associates, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital marketing associate

   Once you've decided on a perfect digital marketing associate candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new digital marketing associate. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a digital marketing associate?