What does a digital marketing associate do?
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
Digital marketing associate responsibilities
Here are examples of responsibilities from real digital marketing associate resumes:
- Manage the flow of conversions to CRM in order to ensure that the sales teams are producing leads.
- Establish and manage several social media business pages and Facebook campaigns.
- Assist in managing CRM efforts focuse on digital acquisition and customer retention.
- Implement SEO and SEM strategies.
- Proofread and edit blog posts for all websites.
- Work to create and launch new product landing pages for the website using HTML.
- Create and edit original marketing content, using HTML and optimizing all content for SEO.
- Proofread different content for accuracy and making necessary price changes to products on company website.
- Design product menus, promotional flyers, email blasts, Facebook, Instagram, Snapchat accounts.
- Used the open source blogging tool and content management system (CMS), WordPress, for content marketing.
- Collaborate on revamping WordPress website development and brand positioning.
- Plan weekly Facebook marketing strategy, create brand awareness and promote engagement with fans.
- Develop client engaging presentations via Microsoft PowerPoint presenting favorable results and research growth opportunities for bi-weekly meetings.
- Develop and train company employees on keyword-orient corporate blogging process and best practices.
Digital marketing associate skills and personality traits
We calculated that 26% of Digital Marketing Associates are proficient in Digital Marketing, Google Analytics, and Marketing Campaigns. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Digital Marketing Associates that have these skills listed on their resume here:
- Digital Marketing, 26%
Supported Brand Manager and team in development and execution of digital marketing campaigns that will optimize customer experience and increase revenue/retention/loyalty.
- Google Analytics, 4%
Analyzed website traffic activity based on results from Google analytics in order to identify peak consumer interests.
- Marketing Campaigns, 4%
Facilitated online marketing campaigns and site development for American Express; initiatives included My Life.
- Email Marketing, 4%
Reviewed and restructured email marketing service to provide Marketing with enhanced reporting and to ensure compliance with CAN-SPAM.
- PowerPoint, 3%
Evaluated the effectiveness of existing online business strategies and prepared detailed reports with Excel and PowerPoint.
- Project Management, 3%
Project Management: Supervised multiple concurrent projects, ensuring on-time/budget deliveries.
Most digital marketing associates use their skills in "digital marketing," "google analytics," and "marketing campaigns" to do their jobs. You can find more detail on essential digital marketing associate responsibilities here:
Detail oriented. To carry out their duties, the most important skill for a digital marketing associate to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Digital marketing associates often use detail oriented in their day-to-day job, as shown by this real resume: "analyze campaign performance and compile into detailed reports for client review. "
Analytical skills. Many digital marketing associate duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a digital marketing associate will need this skill often in their role. This resume example is just one of many ways digital marketing associate responsibilities rely on analytical skills: "oversee real-time data visualization for umgn labels, managers, artists and brand partners. "
Communication skills. digital marketing associates are also known for communication skills, which are critical to their duties. You can see how this skill relates to digital marketing associate responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A digital marketing associate resume example shows how communication skills is used in the workplace: "support sophia's external communication efforts through social media marketing, blogging, email campaigns and weekly newsletters. "
The three companies that hire the most digital marketing associates are:
- Pwc141 digital marketing associates jobs
- McKinsey & Company Inc53 digital marketing associates jobs
- Wpp Us Holdings Inc13 digital marketing associates jobs
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Compare different digital marketing associates
Digital marketing associate vs. Marketer
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
There are some key differences in the responsibilities of each position. For example, digital marketing associate responsibilities require skills like "project management," "wordpress," "digital content," and "crm." Meanwhile a typical marketer has skills in areas such as "community events," "business relationships," "product knowledge," and "local store." This difference in skills reveals the differences in what each career does.
Marketers really shine in the technology industry with an average salary of $55,524. Comparatively, digital marketing associates tend to make the most money in the retail industry with an average salary of $62,722.The education levels that marketers earn slightly differ from digital marketing associates. In particular, marketers are 4.8% less likely to graduate with a Master's Degree than a digital marketing associate. Additionally, they're 0.1% less likely to earn a Doctoral Degree.Digital marketing associate vs. Marketing communications coordinator
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that digital marketing associate responsibilities requires skills like "digital content," "a/b," "b testing," and "digital platforms." But a marketing communications coordinator might use other skills in their typical duties, such as, "graphic design," "proofreading," "facebook," and "email campaigns."
Marketing communications coordinators may earn a lower salary than digital marketing associates, but marketing communications coordinators earn the most pay in the manufacturing industry with an average salary of $58,199. On the other hand, digital marketing associates receive higher pay in the retail industry, where they earn an average salary of $62,722.Average education levels between the two professions vary. Marketing communications coordinators tend to reach similar levels of education than digital marketing associates. In fact, they're 2.4% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital marketing associates in the next 3-5 years?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
With that said, marketing has become more data-centric; this is simply the story resulting from the tidal wave of data that has flooded businesses and even our lives. Employers I speak to focus on hundreds of different technology platforms, some of which are company-specific. In my teaching, my focus has been to emphasize dominant platforms like anything on Google or Facebook for SEO and what could be referred to as a bridge platform. For instance, Excel is not just a powerful tool that is commonly used within marketing companies; the development of Excel skills can act as a bridge to facilitate the understanding of other devices. For instance, understanding analytics, general data analysis, and visualization within Excel can enable one to understand other tools like Tableau (visualization), Qualtrics or Survey Gizmo (data collection), data analysis platforms (SPSS, DataRobot), CRM tools (i.e., tools within SalesForce), or tools that infuse AI into their platforms.
Always remember that the tool is essential, but so are soft skills related to effective communication. Eventually, you will have to present your work -- all of those class PowerPoint presentations were required for a reason.
Digital marketing associate vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a digital marketing associate is likely to be skilled in "email marketing," "project management," "wordpress," and "digital content," while a typical marketing internship is skilled in "facebook," "email campaigns," "graphic design," and "linkedin."
Marketing interns earn the best pay in the technology industry, where they command an average salary of $33,333. Digital marketing associates earn the highest pay from the retail industry, with an average salary of $62,722.Most marketing interns achieve a lower degree level compared to digital marketing associates. For example, they're 5.4% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Digital marketing associate vs. Marketing communications assistant
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Types of digital marketing associate
Updated January 8, 2025
