Despite a marketing team's best efforts, they may still need help with the digital marketing aspect of their processes. This is where a digital marketing consultant comes in. They help companies create more effective digital marketing campaigns, identify weaknesses, develop best digital marketing practices, and formulate solutions for existing areas for improvement.
A big part of this job is telling what other people should do to meet their goals, but it also involves a lot of collaboration with the different teams of the company, especially the marketing team. That said, a digital marketing consultant spends most of their time communicating with relevant team members, helping them understand the problems, and assisting them in the implementation of the solutions.
The typical minimum requirement for this job is a bachelor's degree in marketing, communications, or something similar. As a consultancy job, this also requires years of industry experience to prove credibility and reliability to clients.
A digital marketing consultant may work independently or as part of a business consultancy firm. Either way, their average salary is around $31 an hour or $67,000 per year.
There is more than meets the eye when it comes to being a digital marketing consultant. For example, did you know that they make an average of $30.57 an hour? That's $63,576 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many digital marketing consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a digital marketing consultant, we found that a lot of resumes listed 8.2% of digital marketing consultants included web content, while 7.9% of resumes included online, and 7.8% of resumes included crm. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing consultant job title. But what industry to start with? Most digital marketing consultants actually find jobs in the media and technology industries.
If you're interested in becoming a digital marketing consultant, one of the first things to consider is how much education you need. We've determined that 76.0% of digital marketing consultants have a bachelor's degree. In terms of higher education levels, we found that 13.4% of digital marketing consultants have master's degrees. Even though most digital marketing consultants have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital marketing consultant. When we researched the most common majors for a digital marketing consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing consultant resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital marketing consultant. In fact, many digital marketing consultant jobs require experience in a role such as account executive. Meanwhile, many digital marketing consultants also have previous career experience in roles such as marketing manager or marketing internship.