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Become A Digital Marketing Consultant

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Working As A Digital Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Digital Marketing Consultant Do At Wells Fargo

* Provide on-page and off-page recommendations across multiple lines of businesses including metadata, link-building, site speed optimization, content strategy, information architecture, and more.
* Partner with key stakeholders across Marketing, LOB’s and Virtual Channels Group to support implementation of SEO recommendations
* Support efforts on the SEO roadmap including building processes and capabilities across the organization
* Train internal stakeholders on SEO best practices and influence development of site content to maximize SEO value
* Manage projects with SEO vendor including site audits, keyword research and ad hoc requests
* Track, report and share SEO performance using internal/external tools
* The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflects our commitment to our customers and their needs and to driving key business and stakeholder outcomes.
* In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints

What Does A Digital Marketing Consultant Do At Unitedhealth Group

Responsible for leadership for a set of capability platforms within marketing, including but not limited to the use of the (Marketing Content) Library, Empower for Powerpoint, the KIC, and The Wire Providing digital experience leadership with our DMP product owner to ensure that the Digital Marketing Platform (the platform that hosts Optum

What Does A Digital Marketing Consultant Do At Wells Fargo

* Consult with Marketing Managers, and other partners to determine the most efficient approach of achieving campaign objectives/goals through the onsite and email channel communications
* Identifying and articulating the business implications from changes in marketing channel key metrics through monthly business reviews and/or meetings with channel partner’s
* Utilizing analytical skills and interpreting real-time data and analytics to assess individual campaign effectiveness; and when necessary, making adjustments in optimization strategy to drive improved engagement and conversion rates through expansion/pruning of campaigns
* Sharing best practices and learnings broadly across the organization, including senior management, marketing managers and lines of business
* Developing an onsite and email channel learning agenda including test and learn strategies partnering with agencies/vendors, marketing teams, analytics, and channel managers
* Consulting with onsite and email capabilities and execution team colleagues regarding the expansion of targeting/eligible populations as well as new and emerging targeting opportunities
* Strategic Projects support responsibilities will include:
* Partnering with Marketing Managers, Other Channels, Database Managers, Creative Services, Analytics, and external vendors in addition to different lines of business across all product groups at Wells Fargo
* Contributing to channel-related projects including modeling variable inputs and configuration updates to ad serving technologies
* Assisting with strategic direction of next generation web marketing capabilities
* Support of digital capabilities, platforms and technology projects related to digital sales, marketing and optimization
* The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholder’s that reflects our commitment to our customers and their needs and to driving key business and stakeholder outcomes.
* In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.
* Learn more about /Wells Fargo/
* Locations: San Francisco, CA and Charlotte, NC

What Does A Digital Marketing Consultant Do At Wells Fargo

* Partner with CDM, ICE Team, MDS and other cross functional teams to manage/execute inbound and outbound digital creative and messaging executables across digital channels
* Lead/oversee project management of campaign work including rigorous focus on meeting deliverables and established timelines
* Partner closely with Marketing Execution team to efficiently implement integrated campaigns
* Manage requirements for List Execution team, ensuring targeting accuracy of digital assets to CCD customer base
* Create/manage campaigns ensuring work flow compliance; including management of IMO, Content Management and Marketing Exchange workflows
* Develop and distribute campaign communications to business partners
* Hold partners accountable for quality execution of campaigns
* Create documentation across processes and maintain existing content to align with changes, ensuring business requirements are met, including contingency planning, and back up support can be facilitated.
* Manage Campaign Execution Check List
* Support all New Initiatives / Launches
* Back up support to peers
* Manage digital program management matrices from end-to-end
* Participate in campaign meetings regarding test strategies, new products/functionality requirements
* Lead campaign execution timing and oversee internal/external partners' milestones and SLAs
* Manage and support end-to-end testing requirements to ensure system readiness for offer presentment
* Identify new areas of opportunity by problem solving and researching with different teams to find better solutions for existing processes
* The preferred location(s) for this job opening are as listed in the job posting (Charlotte, NC; Concord, CA).
* However, other locations may be considered for this opportunity.
* The mission of
* Wells Fargo Marketing* is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflects our commitment to our customers and their needs and to driving key business and stakeholder outcomes.
* In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.
* Who We Are: /
* Learn more about/ /Wells Fargo

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How To Become A Digital Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Marketing Consultant jobs

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Top Skills for A Digital Marketing Consultant

WebDevelopmentDigitalStrategyOnlinePresenceEmailCampaignsFacebookSearchEngineOptimizationSeo/SemTwitterGoogleAdwordsPPCVideoWebsiteDesignInternetE-CommerceROILinkBuildingCRMProjectManagementYoutubeInstagram

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Top Digital Marketing Consultant Skills

  1. Web Development
  2. Digital Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Worked with various client's with needs from web development, web design, and digital marketing.
  • Developed a digital strategy to increase overall communication and business plan for the CEO an international consulting company.
  • Key contributor in developing internet marketing strategies for our clients' online presence as well as 7W Media's inbound marketing.
  • Coordinated with team to produce and develop 40-60 email campaigns per month using a segmented strategy integrated with social media.
  • Planned weekly Facebook marketing strategy, created brand awareness and promoted engagement with fans.

Top Digital Marketing Consultant Employers

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Digital Marketing Consultant Videos

Digital Marketing Careers on Lok Sabha TV by Digital Vidya

Why Do you Need Digital Marketing Consultant ?

GOMC #11 - Getting a Job in Digital Marketing

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