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Become A Digital Marketing Consultant

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Working As A Digital Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Digital Marketing Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Marketing Consultant jobs

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Digital Marketing Consultant Career Paths

Digital Marketing Consultant
Digital Marketing Strategist Marketing Manager
Account Director
9 Yearsyrs
Digital Marketing Manager Senior Manager Marketing Director
Chief Marketing Officer
10 Yearsyrs
Consultant Marketing Consultant Digital Marketing Specialist
Digital Project Manager
7 Yearsyrs
Digital Marketing Specialist Search Engine Optimizer Social Media Manager
Digital Strategist
5 Yearsyrs
Digital Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Director Of Digital Marketing E-Commerce Director Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Business Development Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Digital Strategist Digital Marketing Manager Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Business Development Manager Solution Specialist Strategic Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Director Of Digital Marketing Director Of Strategy Marketing And Communication Consultant
Manager Of Corporate Communications
8 Yearsyrs
Senior Account Manager Account Executive Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Digital Strategist Social Media Strategist Social Media Manager
Marketing Strategist
6 Yearsyrs
Digital Marketing Specialist Marketing Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Director Operations Director Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Manager Operations Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Senior Account Manager Senior Account Executive Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Digital Marketing Strategist Marketing Director Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Marketing Manager 3.1 years
Marketing Director 3.1 years
Digital Director 2.4 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Media Consultant 2.0 years
Brand Consultant 2.0 years
Digital Consultant 1.7 years
Digital Strategist 1.6 years
Top Employers Before
Internship 4.8%
Manager 3.2%
Top Employers After
Consultant 5.4%

Digital Marketing Consultant Demographics

Gender

Male

56.5%

Female

41.7%

Unknown

1.8%
Ethnicity

White

77.9%

Hispanic or Latino

10.5%

Asian

8.5%

Unknown

2.4%

Black or African American

0.7%
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Languages Spoken

Spanish

45.2%

French

9.7%

Portuguese

6.5%

Hindi

6.5%

Mandarin

4.8%

Italian

4.8%

German

3.2%

Swedish

1.6%

Chinese

1.6%

Gujarati

1.6%

Marathi

1.6%

Turkish

1.6%

Japanese

1.6%

Occidental

1.6%

Greek

1.6%

Urdu

1.6%

Navajo

1.6%

Tamil

1.6%

Bengali

1.6%
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Digital Marketing Consultant Education

Schools

New York University

10.2%

University of Phoenix

8.3%

University of California - Los Angeles

6.4%

Temple University

5.7%

University of Iowa

5.7%

Michigan State University

5.1%

Full Sail University

5.1%

Hofstra University

5.1%

Arizona State University

4.5%

University of Texas at Austin

4.5%

University of Washington

4.5%

DePaul University

4.5%

Boston University

4.5%

University of Rochester

3.8%

San Diego State University

3.8%

Howard University

3.8%

University of Florida

3.8%

University of Missouri - Saint Louis

3.8%

University of Georgia

3.8%

University of Wisconsin - Eau Claire

3.2%
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Majors

Marketing

27.6%

Business

23.1%

Communication

12.2%

Management

4.1%

Public Relations

3.6%

English

3.5%

Psychology

3.2%

Finance

2.8%

Journalism

2.4%

Advertising

2.2%

Writing

2.1%

Computer Science

2.0%

Political Science

2.0%

Graphic Design

1.7%

Entertainment Business

1.5%

Fine Arts

1.3%

Business Communications

1.3%

History

1.3%

Liberal Arts

1.1%

Economics

1.0%
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Degrees

Bachelors

52.9%

Masters

26.4%

Other

12.0%

Certificate

4.7%

Associate

2.4%

Doctorate

0.9%

Diploma

0.5%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Digital Marketing Consultant Salaries

Job Title Company Location Start Date Salary
Retail Marketing and Digital Consulting Catalina Marketing Corporation Saint Petersburg, FL Aug 16, 2010 $85,000
Senior Digital Marketing Consultant Stream 20 LLC San Francisco, CA Feb 09, 2016 $77,064
Sales and Digital Marketing Consultant Brian Sager Photography Nantucket, MA Sep 23, 2016 $52,175
Consultant, Marketing and Digital Media Hasmonean Summit LLC New York, NY Jan 06, 2016 $46,060 -
$52,175

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Top Skills for A Digital Marketing Consultant

WebDevelopmentDigitalStrategyOnlinePresenceEmailCampaignsFacebookSearchEngineOptimizationSeo/SemTwitterGoogleAdwordsPPCVideoWebsiteDesignInternetE-CommerceROILinkBuildingCRMProjectManagementYoutubeInstagram

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Top Digital Marketing Consultant Skills

  1. Web Development
  2. Digital Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Worked with various client's with needs from web development, web design, and digital marketing.
  • Developed a digital strategy to increase overall communication and business plan for the CEO an international consulting company.
  • Key contributor in developing internet marketing strategies for our clients' online presence as well as 7W Media's inbound marketing.
  • Coordinated with team to produce and develop 40-60 email campaigns per month using a segmented strategy integrated with social media.
  • Planned weekly Facebook marketing strategy, created brand awareness and promoted engagement with fans.

Top Digital Marketing Consultant Employers

Digital Marketing Consultant Videos

Digital Marketing Careers on Lok Sabha TV by Digital Vidya

Why Do you Need Digital Marketing Consultant ?

GOMC #11 - Getting a Job in Digital Marketing

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