1. University of Georgia
Athens, GA • Private
Despite a marketing team's best efforts, they may still need help with the digital marketing aspect of their processes. This is where a digital marketing consultant comes in. They help companies create more effective digital marketing campaigns, identify weaknesses, develop best digital marketing practices, and formulate solutions for existing areas for improvement.
A big part of this job is telling what other people should do to meet their goals, but it also involves a lot of collaboration with the different teams of the company, especially the marketing team. That said, a digital marketing consultant spends most of their time communicating with relevant team members, helping them understand the problems, and assisting them in the implementation of the solutions.
The typical minimum requirement for this job is a bachelor's degree in marketing, communications, or something similar. As a consultancy job, this also requires years of industry experience to prove credibility and reliability to clients.
A digital marketing consultant may work independently or as part of a business consultancy firm. Either way, their average salary is around $31 an hour or $67,000 per year.
There are certain skills that many digital marketing consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
If you're interested in becoming a digital marketing consultant, one of the first things to consider is how much education you need. We've determined that 76.0% of digital marketing consultants have a bachelor's degree. In terms of higher education levels, we found that 13.4% of digital marketing consultants have master's degrees. Even though most digital marketing consultants have a college degree, it's possible to become one with only a high school degree or GED.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a digital marketing consultant can determine their career goals through the career progression. For example, they could start out with a role such as digital marketing manager, progress to a title such as marketing director and then eventually end up with the title senior director of marketing.
What Am I Worth?
The role of a digital marketing consultant includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general digital marketing consultant responsibilities:
There are several types of digital marketing consultant, including:
Mouse over a state to see the number of active digital marketing consultant jobs in each state. The darker areas on the map show where digital marketing consultants earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Philadelphia, PA • Private
Madison, WI • Private
Stanford, CA • Private
Evanston, IL • Private
College Park, MD • Private
Minneapolis, MN • Private
Muncie, IN • Private
West Lafayette, IN • Private
Washington, DC • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 31.3% of digital marketing consultants listed digital marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.
Zippia allows you to choose from different easy-to-use Digital Marketing Consultant templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Consultant resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...See More on Coursera
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Some places are better than others when it comes to starting a career as a digital marketing consultant. The best states for people in this position are New Jersey, Delaware, New York, and Colorado. Digital marketing consultants make the most in New Jersey with an average salary of $83,789. Whereas in Delaware and New York, they would average $79,542 and $76,708, respectively. While digital marketing consultants would only make an average of $75,548 in Colorado, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. District of Columbia
3. New York