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Working As A Digital Marketing Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $68,000

    Average Salary

What Does A Digital Marketing Consultant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Digital Marketing Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Digital Marketing Consultant Career Paths

Digital Marketing Consultant
Digital Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Digital Marketing Manager Senior Manager Of Marketing Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Digital Marketing Manager Senior Manager Of Marketing
Director Of Digital Marketing
9 Yearsyrs
Project Manager Product Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Project Manager Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Project Manager Program Manager Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Account Manager Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Social Media Manager Founder Senior Product Manager
Head Of Marketing
5 Yearsyrs
Senior Account Executive Marketing Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Senior Account Executive Business Development Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Senior Account Executive Public Relations Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Co-Founder Owner And Founder Social Media Manager
Online Marketing Manager
5 Yearsyrs
Owner Owner And Founder Social Media Manager
Marketing Strategist
6 Yearsyrs
Product Manager Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Digital Marketing Strategist
5 Yearsyrs
Advertising Account Executive Marketing Communications Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Average Length of Employment
Digital Consultant 1.8 years
Digital Analyst 1.7 years
Top Careers Before Digital Marketing Consultant
Internship 5.6%
Consultant 3.5%
Manager 3.4%
Top Careers After Digital Marketing Consultant
Consultant 5.1%
Co-Founder 2.9%
Founder 2.7%
Director 2.7%

Do you work as a Digital Marketing Consultant?

Average Yearly Salary
$68,000
Show Salaries
$51,000
Min 10%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$89,000
Max 90%
Best Paying Company
Verizon
Highest Paying City
Portland, ME
Highest Paying State
New Jersey
Avg Experience Level
1.6 years
How much does a Digital Marketing Consultant make at top companies?
The national average salary for a Digital Marketing Consultant in the United States is $68,072 per year or $33 per hour. Those in the bottom 10 percent make under $51,000 a year, and the top 10 percent make over $89,000.

The largest raises come from changing jobs.

See what's out there.

Top Skills for A Digital Marketing Consultant

  1. Web Content
  2. Digital Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Created web content that consisted of medical topics, augmented reality, digital marketing, mobile web and more.
  • Specialized in digital strategy for agency new business pitches.
  • Work with small-business owners to design and execute their online presence through simple, effective uses of technology and communication tools.
  • Managed companies including telemarketing, email marketing and search optimization vendors to generate new sales lead and referral business.
  • Planned weekly Facebook marketing strategy, created brand awareness and promoted engagement with fans.

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Average Salary:

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Top 10 Best States for Digital Marketing Consultants

  1. New Jersey
  2. Minnesota
  3. Rhode Island
  4. Connecticut
  5. Delaware
  6. Texas
  7. Massachusetts
  8. Washington
  9. New York
  10. Idaho
  • (661 jobs)
  • (438 jobs)
  • (99 jobs)
  • (258 jobs)
  • (65 jobs)
  • (1,236 jobs)
  • (838 jobs)
  • (534 jobs)
  • (1,459 jobs)
  • (64 jobs)

Digital Marketing Consultant Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,030 Digital Marketing Consultant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Digital Marketing Consultant Resume

View Resume Examples

Digital Marketing Consultant Demographics

Gender

Male

55.5%

Female

40.2%

Unknown

4.3%
Ethnicity

White

60.6%

Hispanic or Latino

15.4%

Black or African American

11.2%

Asian

8.3%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

44.9%

French

14.1%

German

6.4%

Mandarin

6.4%

Portuguese

5.1%

Chinese

5.1%

Turkish

2.6%

Hindi

2.6%

Italian

2.6%

Swedish

1.3%

Czech

1.3%

Greek

1.3%

Japanese

1.3%

Occidental

1.3%

Dutch

1.3%

Russian

1.3%

Urdu

1.3%
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Digital Marketing Consultant Education

Schools

Arizona State University

11.1%

Temple University

10.5%

New York University

9.8%

University of Washington

5.9%

Northwestern University

4.6%

University of Florida

4.6%

University of Texas at Austin

4.6%

Boston University

4.6%

University of Tennessee - Knoxville

3.9%

University of Central Florida

3.9%

Pennsylvania State University

3.9%

University of Southern California

3.9%

University of Iowa

3.9%

Full Sail University

3.9%

DePaul University

3.9%

Columbia University

3.9%

University of South Florida

3.3%

George Washington University

3.3%

University of California - Irvine

3.3%

San Francisco State University

3.3%
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Majors

Marketing

29.1%

Business

19.8%

Communication

11.1%

Management

5.3%

Public Relations

4.1%

English

3.3%

Graphic Design

3.0%

Computer Science

2.7%

Political Science

2.7%

Psychology

2.6%

Finance

2.5%

Journalism

2.2%

Advertising

1.9%

Business Communications

1.8%

Small Business Management

1.6%

Writing

1.6%

Specialized Sales And Merchandising

1.4%

Information Technology

1.2%

International Business

1.1%

Entertainment Business

1.1%
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Degrees

Bachelors

59.7%

Masters

24.5%

Certificate

6.3%

Associate

5.7%

High School Diploma

1.8%

Doctorate

1.2%

Diploma

0.6%

License

0.1%
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Updated May 18, 2020