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Become A Digital Marketing Consultant

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Working As A Digital Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,248

    Average Salary

What Does A Digital Marketing Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Digital Marketing Consultant?

Digital Marketing Consultant Jobs

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Digital Marketing Consultant Career Paths

Digital Marketing Consultant
Digital Strategist Social Media Strategist Digital Marketing Manager
Digital Director
10 Yearsyrs
Digital Marketing Strategist
6 Yearsyrs
Director Of Digital Marketing Director Of Strategy
Director Of Digital Strategy
11 Yearsyrs
Senior Manager-Digital Marketing Director Of Digital Marketing Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Digital Strategist Digital Marketing Manager Senior Manager Of Marketing
Director, Online Marketing
8 Yearsyrs
Senior Manager Of Marketing Director, Online Marketing
E-Commerce Director
8 Yearsyrs
Digital Marketing Strategist Marketing Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Marketing Manager Account Director
Group Account Director
10 Yearsyrs
Marketing Manager Creative Director
Marketing And Creative Director
7 Yearsyrs
Marketing Director Event Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Digital Marketing Manager Senior Manager Of Marketing Marketing Director
Regional Marketing Director
7 Yearsyrs
Digital Marketing Specialist Marketing Manager Account Director
Senior Account Director
11 Yearsyrs
Digital Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
10 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Senior Manager Of Marketing Account Director Strategist
Senior Strategist
8 Yearsyrs
Director Of Digital Marketing Marketing Vice President Vice President, Product Management
Vice President, Products & Marketing
13 Yearsyrs
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Do you work as a Digital Marketing Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Digital Consultant 1.7 years
Digital Strategist 1.5 years
Top Employers Before
Internship 5.3%
Manager 3.8%
Consultant 3.0%
Top Employers After
Consultant 6.0%
Co-Founder 2.8%

Do you work as a Digital Marketing Consultant?

Digital Marketing Consultant Demographics

Gender

Male

56.2%

Female

41.8%

Unknown

1.9%
Ethnicity

White

59.4%

Hispanic or Latino

16.1%

Black or African American

11.2%

Asian

8.9%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

44.1%

French

11.9%

Portuguese

6.8%

Mandarin

6.8%

Chinese

5.1%

Hindi

5.1%

German

3.4%

Italian

3.4%

Swedish

1.7%

Turkish

1.7%

Marathi

1.7%

Japanese

1.7%

Occidental

1.7%

Greek

1.7%

Urdu

1.7%

Bengali

1.7%
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Digital Marketing Consultant Education

Schools

New York University

9.6%

University of Phoenix

8.3%

Temple University

5.7%

University of Iowa

5.7%

Full Sail University

5.7%

University of California - Los Angeles

5.7%

Hofstra University

5.7%

Michigan State University

4.5%

Arizona State University

4.5%

University of Texas at Austin

4.5%

University of Central Florida

4.5%

DePaul University

4.5%

Boston University

4.5%

University of Rochester

3.8%

University of Southern California

3.8%

San Diego State University

3.8%

Howard University

3.8%

University of Florida

3.8%

University of Washington

3.8%

University of Missouri - Saint Louis

3.8%
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Majors

Marketing

28.1%

Business

22.7%

Communication

12.2%

Management

4.0%

English

3.6%

Public Relations

3.4%

Psychology

3.3%

Finance

2.7%

Political Science

2.3%

Journalism

2.2%

Advertising

2.2%

Writing

1.9%

Entertainment Business

1.8%

Computer Science

1.8%

Business Communications

1.6%

Fine Arts

1.4%

Graphic Design

1.4%

History

1.2%

Accounting

1.2%

General Education, Specific Areas

1.1%
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Degrees

Bachelors

53.4%

Masters

26.2%

Other

11.7%

Certificate

4.6%

Associate

2.7%

Doctorate

0.8%

Diploma

0.5%

License

0.1%
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Full Time
Part Time
Internship
Temporary

Real Digital Marketing Consultant Salaries

Job Title Company Location Start Date Salary
Retail Marketing and Digital Consulting Catalina Marketing Corporation Saint Petersburg, FL Aug 16, 2010 $85,000
Senior Digital Marketing Consultant Stream 20 LLC San Francisco, CA Feb 09, 2016 $77,064
Sales and Digital Marketing Consultant Brian Sager Photography Nantucket, MA Sep 23, 2016 $52,175
Consultant, Marketing and Digital Media Hasmonean Summit LLC New York, NY Jan 06, 2016 $46,060 -
$52,175

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Top Skills for A Digital Marketing Consultant

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  1. Web
  2. Digital Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Develop and manage digital PR & marketing strategies including interactive campaigns, social media strategy, website development/strategy and communications plans.
  • Developed a digital strategy to increase overall communication and business plan for the CEO an international consulting company.
  • Work with small-business owners to design and execute their online presence through simple, effective uses of technology and communication tools.
  • Develop content partnerships and drive email marketing campaigns as well as traditional and digital marketing integration.
  • Planned weekly Facebook marketing strategy, created brand awareness and promoted engagement with fans.

How Would You Rate Working As a Digital Marketing Consultant?

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Top Digital Marketing Consultant Employers

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Jobs From Top Digital Marketing Consultant Employers

Digital Marketing Consultant Videos

Digital Marketing Careers on Lok Sabha TV by Digital Vidya

Why Do you Need Digital Marketing Consultant ?

GOMC #11 - Getting a Job in Digital Marketing

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