Digital marketing consultant demographics and statistics in the US
Digital marketing consultant demographics research summary. Zippia estimates digital marketing consultant demographics and statistics in the United States by using a database of 30 million profiles. Our digital marketing consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital marketing consultants after extensive research and analysis:
- There are over 71,285 digital marketing consultants currently employed in the United States.
- 42.0% of all digital marketing consultants are women, while 58.0% are men.
- The average digital marketing consultant age is 36 years old.
- The most common ethnicity of digital marketing consultants is White (67.3%), followed by Hispanic or Latino (12.3%), Asian (10.2%) and Black or African American (5.1%).
- Digital marketing consultants are most in-demand in Washington, DC.
- The manufacturing industry is the highest-paying for digital marketing consultants.
- 10% of all digital marketing consultants are LGBT.
On this page
Digital marketing consultant demographics by:
Digital marketing consultant gender statistics
42.0% of digital marketing consultants are women and 58.0% of digital marketing consultants are men.
- Male, 58.0%
- Female, 42.0%
Digital marketing consultant gender ratio
| Gender | Percentages |
|---|---|
| Male | 58.0% |
| Female | 42.0% |
Digital marketing consultant gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$69,723
Female income
$67,003
Digital marketing consultant gender ratio over time
This data breaks down the percentage of men and women in digital marketing consultant positions over time. Currently, 42.0% of digital marketing consultants are female.
Digital marketing consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 65.89% | 34.11% |
| 2011 | 63.63% | 36.37% |
| 2012 | 63.86% | 36.14% |
| 2013 | 60.58% | 39.42% |
| 2014 | 60.62% | 39.38% |
| 2015 | 62.68% | 37.32% |
| 2016 | 61.96% | 38.04% |
| 2017 | 61.92% | 38.08% |
| 2018 | 61.01% | 38.99% |
| 2019 | 59.69% | 40.31% |
| 2020 | 57.25% | 42.75% |
| 2021 | 57.96% | 42.04% |
Digital marketing consultant related jobs gender ratio
We compared digital marketing consultants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Marketing Consultant | 58% | 42% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital marketing consultant demographics by race
The most common ethnicity among digital marketing consultants is White, which makes up 67.3% of all digital marketing consultants. Comparatively, 12.3% of digital marketing consultants are Hispanic or Latino and 10.2% of digital marketing consultants are Asian.
- White, 67.3%
- Hispanic or Latino, 12.3%
- Asian, 10.2%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Digital marketing consultant race
| Digital marketing consultant race | Percentages |
|---|---|
| White | 67.3% |
| Hispanic or Latino | 12.3% |
| Asian | 10.2% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Digital marketing consultant race and ethnicity over time
See how digital marketing consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital marketing consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.20% | 5.33% | 7.96% | 8.70% |
| 2011 | 74.50% | 5.33% | 8.39% | 9.66% |
| 2012 | 74.56% | 5.53% | 7.68% | 9.89% |
| 2013 | 74.32% | 5.74% | 7.13% | 9.91% |
| 2014 | 74.65% | 5.17% | 8.30% | 9.36% |
| 2015 | 73.60% | 4.75% | 8.60% | 10.06% |
| 2016 | 71.83% | 5.92% | 8.82% | 10.96% |
| 2017 | 71.80% | 5.78% | 8.89% | 10.57% |
| 2018 | 71.11% | 5.44% | 8.90% | 11.16% |
| 2019 | 71.44% | 5.34% | 9.11% | 11.22% |
| 2020 | 69.54% | 4.79% | 9.19% | 12.08% |
| 2021 | 67.26% | 5.14% | 10.21% | 12.27% |
Digital marketing consultant wage gap by race
According to our data, asian digital marketing consultants have the highest average salary compared to other ethnicities. Black or african american digital marketing consultants have the lowest average salary at $65,280.
| Ethnicity | Salary |
|---|---|
| Unknown | $68,281 |
| White | $70,518 |
| Black or African American | $65,280 |
| Asian | $75,876 |
| Hispanic or Latino | $69,086 |
Average digital marketing consultant age
See how the average age of digital marketing consultants varies based on ethnicity and gender.
Male
Female
Digital marketing consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital marketing consultant age breakdown
The average age of digital marketing consultants is 30-40 years years old, representing 35% of the digital marketing consultant population.
Digital marketing consultant age breakdown
| Digital Marketing Consultant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital marketing consultant educational attainment
The most common degree for digital marketing consultants is bachelor's degree, with 76% of digital marketing consultants earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 7%.
- Bachelor's, 76%
- Master's, 13%
- Associate, 7%
- High School Diploma, 2%
- Other Degrees, 2%
Digital marketing consultants by degree level
| Digital marketing consultant degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 13% |
| Associate | 7% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Digital marketing consultant jobs you might like
Digital marketing consultant wage gap by degree level
According to the data, digital marketing consultants with a Doctorate degree earn more than those without, at $83,085 annually. With a Master's degree, digital marketing consultants earn a median annual income of $82,340 compared to $72,527 for digital marketing consultants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $82,340 |
| Bachelor's Degree | $72,527 |
| Doctorate Degree | $83,085 |
Digital marketing consultant employment statistics
Most digital marketing consultants work for a private in the media industry.
Company size where digital marketing consultants work
Below, you can see the size of companies where digital marketing consultants work.
Digital marketing consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 25% |
Digital marketing consultant jobs by company type
Employees with the digital marketing consultant job title have their preferences when it comes to working for a company. For instance, most digital marketing consultants prefer to work at private companies over public companies.
Digital marketing consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 30% |
| Private | 65% |
| Government | 2% |
Digital marketing consultant jobs by industry
The most common industries for digital marketing consultants are media, technology and professional.
Digital marketing consultant industry statistics
| Industry | Percentages |
|---|---|
| Media | 22% |
| Fortune 500 | 12% |
| Technology | 11% |
| Professional | 9% |
| Finance | 7% |
| Start-up | 5% |
| Hospitality | 4% |
| Manufacturing | 4% |
| Retail | 4% |
| Pharmaceutical | 3% |
| Internet | 3% |
| Health Care | 3% |
| Government | 2% |
| Automotive | 2% |
| Non Profits | 2% |
| Education | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Energy | 1% |
| Telecommunication | 1% |
Digital marketing consultant turnover and employment statistics
Digital marketing consultant unemployment rate over time
The unemployment rate for digital marketing consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital marketing consultant unemployment rate by year
| Year | Digital marketing consultant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital marketing consultant tenure
The average digital marketing consultant stays at their job for 1-2 years, based on the 2,030 digital marketing consultants resumes in Zippia's database.
Digital marketing consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 20% |
| 3-4 years | 12% |
| 5-7 years | 24% |
| 8-10 years | 9% |
| 11+ years | 10% |
Digital marketing consultant LGBT ratio compared to similar jobs
Review the percent of digital marketing consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Planning Specialist | 8.65% | 31,008 |
| Recruit Officer | 8.93% | 59,100 |
| Digital Marketing Consultant | 10.00% | - |
| Customs Brokerage Agent | 11.05% | 26,103 |
| Driver Examiner | 11.64% | 35,857 |
| Fundraising Specialist | 19.25% | 19,019 |
Similar digital marketing consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Planning Specialist | 8.65% | 31,008 |
| Recruit Officer | 8.93% | 59,100 |
| Customs Brokerage Agent | 11.05% | 26,103 |
| Driver Examiner | 11.64% | 35,857 |
| Fundraising Specialist | 19.25% | 19,019 |
Foreign languages spoken by digital marketing consultants
The most common foreign language among digital marketing consultants is Spanish at 44.9%. The second-most popular foreign language spoken is French at 14.1% and German is the third-most popular at 6.4%.
- Spanish, 44.9%
- French, 14.1%
- German, 6.4%
- Mandarin, 6.4%
- Portuguese, 5.1%
- Other, 23.1%
Digital marketing consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.9% |
| French | 14.1% |
| German | 6.4% |
| Mandarin | 6.4% |
| Portuguese | 5.1% |
| Other | 23.1% |
