How to hire a digital marketing consultant

How to hire a digital marketing consultant, step by step

Here's a step-by-step digital marketing consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital marketing consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital marketing consultant
• Step 8: Go through the hiring process checklist

What does a digital marketing consultant do?

Post a digital marketing consultant job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the digital marketing consultant you need to hire. Certain digital marketing consultant roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect digital marketing consultant also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents digital marketing consultant salaries for various positions.

   Type of Digital Marketing Consultant	Description	Hourly rate
   Digital Marketing Consultant	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$23-48
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Social Media Marketing
   • CRM
   • Email Marketing
   • Customer Service
   • Web Design
   • Client Facing
   • Facebook
   • PPC
   • Media Sales
   • Search Engine Marketing
   • Marketing Campaigns
   • Web Presence
   • Integrated Marketing

   Check all skills

   Responsibilities:

   • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
   • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
   • Process and manage contact information in CRM software applications.
   • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
   • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
   • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.

   More digital marketing consultant duties

3. Make a budget

   Including a salary range in the digital marketing consultant job description is a good way to get more applicants. A digital marketing consultant salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a digital marketing consultant in Nebraska may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level digital marketing consultant. Additionally, a digital marketing consultant with lots of experience in the field may command a higher salary as a result.

   Average digital marketing consultant salary

   $71,064yearly

   $34.17 hourly rate

   ---

   Entry-level digital marketing consultant salary

   $49,000 yearly salary

   Updated December 5, 2025

   Average digital marketing consultant salary by state

   Rank	State	Avg. salary	Hourly rate
   1	District of Columbia	$85,686	$41
   2	New Jersey	$84,072	$40
   3	New York	$77,091	$37
   4	Colorado	$75,328	$36
   5	California	$74,981	$36
   6	Washington	$72,891	$35
   7	Oregon	$71,760	$35
   8	Virginia	$71,039	$34
   9	North Carolina	$70,637	$34
   10	Connecticut	$69,488	$33
   11	New Hampshire	$66,540	$32
   12	Indiana	$66,355	$32
   13	Minnesota	$65,576	$32
   14	Massachusetts	$65,518	$32
   15	Maryland	$65,270	$31
   16	Georgia	$63,845	$31
   17	New Mexico	$63,430	$31
   18	Utah	$62,009	$30
   19	Pennsylvania	$61,514	$30
   20	Illinois	$60,476	$29

   Average digital marketing consultant salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Booz Allen Hamilton	$98,919	$47.56	14
   2	M&T Bank	$93,968	$45.18	2
   3	Wells Fargo	$91,975	$44.22	12
   4	Deloitte	$91,541	$44.01	181
   5	Tata Group	$84,187	$40.47	14
   6	Verizon Services Corp.	$81,283	$39.08
   7	North States Ind	$80,796	$38.84
   8	ICSA Labs	$77,972	$37.49
   9	Randstad North America, Inc.	$77,556	$37.29	9
   10	Ansira, Inc.	$76,796	$36.92	2
   11	MassMutual	$76,507	$36.78	7
   12	Lincoln Financial Group	$75,850	$36.47	4
   13	Entravision Communications	$73,263	$35.22	8
   14	Kelly Services	$73,122	$35.15	7
   15	Entrata	$72,149	$34.69	5
   16	RevLocal	$71,830	$34.53
   17	Church Mutual Insurance	$70,316	$33.81
   18	Sinclair Broadcast Group	$69,521	$33.42	197
   19	C-4 Analytics	$69,428	$33.38
   20	Bahakel Communications	$67,033	$32.23

4. Writing a digital marketing consultant job description

   A digital marketing consultant job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a digital marketing consultant job description:

   Digital marketing consultant job description example

   In a world where it's never been harder for brands to capture and keep customers, experience is everything. An independent, global marketing agency, Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. That's why Ansira arms brands and their sales partners with solutions to make those experiences possible: strategy, performance marketing, loyalty marketing, martech consulting and integration, channel partner marketing, and local marketing activation. For more information, visit Ansira.com or LinkedIn.
   
   The Digital Marketing Consultant guides the implementation of website marketing techniques and basic search and lead management processes with automotive retail dealers and OEM field personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEM digital advisor, the digital marketing consultant works to achieve program and aligned regional goals, maintaining assigned regional, area, and dealership relationships. The digital marketing consultant analyzes current digital marketing state and consults with area teams and dealership personnel regarding strategy, tactics, roles, and responsibilities. This position travels 3-4 days per week. May live anywhere within the territory of Denver, CO, Salt Lake City, UT or Albuquerque, NM
   
   Responsibilities:Maintains thought leadership competitiveness of interactive marketing and sales industry trends by staying current via continuous learning, attending conferences, or becoming a member of industry associations. Known for growing strong OEM relationships with corporate and assigned area personnel, managing to ensure positive feedback from dealers, regional and area management, developing trust and value.Known as the digital advisors to area and regional personnel and dealership executive management, driving acceptance of digital marketing best practices and practices throughout the area and dealership.Leads the implementation of lead management, website marketing, lead management tool use, and basic search techniques reflecting proven best practices.Provide training on Sincro products, program specifics, and associated OEM digital marketing products to dealers, area, region, and other digital advisors.Become familiar with OEM digital marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.Communicate pro-actively with region and dealers on program progress through email, phone, and in-store visits, providing feedback and recommendations relative to performance.Regularly attends area and regional dealer and field staff meetings, delivering presentations at OEM-sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.Provide reports as directed by Program Manager, submitting internal reports and expense entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned region.Consistently meets all assigned program objectives.
   
   Key Success Factors:Software: Word, Excel, PowerPoint, Basic Search, Sincro Products Expert in Automotive Digital Marketing practices, OEM approved CRM tools and individual dealership Internet sales and workflow Automotive Retail Operations Process/Performance Improvement Consulting Adult Learning Methodologies
   
   Qualifications & Job Requirements:Bachelor's Degree or Dealership Industry experience preferred Track record of leading larger scale business improvement projects and teams Familiarity and expertise related to digital software, tools, and knowledge required to perform as a digital marketing expert, as appropriate
   
   Preferred Attributes & Qualifications:Results oriented and driven Sense of urgency and need for speed High ability to organize and prioritize multiple complex projects Ability to collaborate and build relationships work across all levels of the business Effective communications skills including the ability to lead and deliver leader presentations Keen eye on business improvement potential and ability to take swift action
   We are a culture of passionate, collaborative and respectful people. We are curious about finding the most strategic solutions, while being fearless in our pursuit of pushing the limits.

   Copy this example

   

5. Post your job

   To find the right digital marketing consultant for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with digital marketing consultants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit digital marketing consultants who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your digital marketing consultant job on Zippia to find and attract quality digital marketing consultant candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit digital marketing consultants, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital marketing consultant

   Once you have selected a candidate for the digital marketing consultant position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new digital marketing consultant. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a digital marketing consultant?