Digital marketing consultant job description

In a world where it's never been harder for brands to capture and keep customers, experience is everything. An independent, global marketing agency, Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. That's why Ansira arms brands and their sales partners with solutions to make those experiences possible: strategy, performance marketing, loyalty marketing, martech consulting and integration, channel partner marketing, and local marketing activation. For more information, visit Ansira.com or LinkedIn.

The Digital Marketing Consultant guides the implementation of website marketing techniques and basic search and lead management processes with automotive retail dealers and OEM field personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEM digital advisor, the digital marketing consultant works to achieve program and aligned regional goals, maintaining assigned regional, area, and dealership relationships. The digital marketing consultant analyzes current digital marketing state and consults with area teams and dealership personnel regarding strategy, tactics, roles, and responsibilities. This position travels 3-4 days per week. May live anywhere within the territory of Denver, CO, Salt Lake City, UT or Albuquerque, NM

Responsibilities:Maintains thought leadership competitiveness of interactive marketing and sales industry trends by staying current via continuous learning, attending conferences, or becoming a member of industry associations. Known for growing strong OEM relationships with corporate and assigned area personnel, managing to ensure positive feedback from dealers, regional and area management, developing trust and value.Known as the digital advisors to area and regional personnel and dealership executive management, driving acceptance of digital marketing best practices and practices throughout the area and dealership.Leads the implementation of lead management, website marketing, lead management tool use, and basic search techniques reflecting proven best practices.Provide training on Sincro products, program specifics, and associated OEM digital marketing products to dealers, area, region, and other digital advisors.Become familiar with OEM digital marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.Communicate pro-actively with region and dealers on program progress through email, phone, and in-store visits, providing feedback and recommendations relative to performance.Regularly attends area and regional dealer and field staff meetings, delivering presentations at OEM-sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.Provide reports as directed by Program Manager, submitting internal reports and expense entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned region.Consistently meets all assigned program objectives.

Key Success Factors:Software: Word, Excel, PowerPoint, Basic Search, Sincro Products Expert in Automotive Digital Marketing practices, OEM approved CRM tools and individual dealership Internet sales and workflow Automotive Retail Operations Process/Performance Improvement Consulting Adult Learning Methodologies

Qualifications & Job Requirements:Bachelor's Degree or Dealership Industry experience preferred Track record of leading larger scale business improvement projects and teams Familiarity and expertise related to digital software, tools, and knowledge required to perform as a digital marketing expert, as appropriate

Preferred Attributes & Qualifications:Results oriented and driven Sense of urgency and need for speed High ability to organize and prioritize multiple complex projects Ability to collaborate and build relationships work across all levels of the business Effective communications skills including the ability to lead and deliver leader presentations Keen eye on business improvement potential and ability to take swift action
We are a culture of passionate, collaborative and respectful people. We are curious about finding the most strategic solutions, while being fearless in our pursuit of pushing the limits.

The Digital Marketing Consultant plays a key role in the marketing success of Entrata's customers and reports directly to the Associate Director of Digital Marketing Consulting. This position is primarily responsible for evaluating Entrata's customer's unique digital marketing needs, developing a digital marketing strategy to address those needs, coordinating with Associate Digital Marketing Consultants to execute the digital marketing strategy, and reporting on the success of the digital marketing strategy to Entrata's customers. Digital Marketing Consultants own the success of Entrata's customers' digital marketing efforts. Digital Marketing Consultants are expected to master the field of digital marketing in the multi-family housing industry. A successful candidate must be skilled in digital marketing, self-motivation, communication, organization, innovation, and team coordination.

Responsibilities Include:Provide a variety of digital marketing services to ensure world-class customer experiences. Services include search engine optimization (SEO), digital paid advertising (PPC or SEM), and reputation management. Develop customer relationships and understand customers' unique digital marketing needs and goals.Analyze digital marketing data and formulate digital marketing strategy to achieve customer goals.Coordinate with Associate Digital Marketing Consultants and internal departments to execute on digital marketing strategy. Establishing proper scope and timelines in conjunction with proper communication will determine success.Report on digital marketing success to customers.Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends.

Minimum QualificationsBachelor's Degree in Marketing, Advertising, Business Management, Communications, or a related field2+ years experience managing digital marketing campaigns2+ years experience in customer and account management Google Analytics, Google Ads, and Microsoft Ads CertifiedProficiency in Google Suite and Microsoft Office Applications (especially spreadsheets)

Preferred QualificationsExperience in Adobe Photoshop and IllustratorExperience with HTML, CSS, and JavaScriptExperience with Facebook and YouTube advertising

BenefitsMedical, Dental, and Vision Benefits 401K with MatchingLife InsuranceFlexible Spending AccountShort-term and Long-term Disability
#LI-Remote

When Entrata claims “Be the Joneses'' as one of our core values, we mean what we say. We have been setting the standard for property management technology for nearly 20 years and continue to lead innovation in an industry that provides housing to tens of thousands of apartment communities around the world. People who come to work at Entrata are the Real Deal: straight-talking, forward-thinking, hard workers who come together both to collaborate and to have a good time.

But members of the 'Jones Family' aren't just smart and ambitious, they're the living embodiment of another core Value: “Be Excellent to Each Other.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It's a great place to work; a place where we live by the words “Business in the Front, Party in the Back.” Will you join us?