What does a digital marketing consultant do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

These skill sets are where the common ground ends though. The responsibilities of a digital marketing consultant are more likely to require skills like "digital marketing," "social media marketing," "crm," and "email marketing." On the other hand, a job as a marketing & events coordinator requires skills like "event planning," "trade shows," "powerpoint," and "event coordination." As you can see, what employees do in each career varies considerably.

The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

In addition to the difference in salary, there are some other key differences worth noting. For example, digital marketing consultant responsibilities are more likely to require skills like "customer service," "web design," "client facing," and "web presence." Meanwhile, a head of marketing has duties that require skills in areas such as "brand management," "strategic thinking," "business objectives," and "product development." These differences highlight just how different the day-to-day in each role looks.

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

The required skills of the two careers differ considerably. For example, digital marketing consultants are more likely to have skills like "web design," "client facing," "web presence," and "reputation management." But a marketing specialist is more likely to have skills like "powerpoint," "strong project management," "salesforce," and "wordpress."

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.