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What is a digital marketing coordinator and how to become one
Digital marketing coordinators devise and implement marketing campaigns on online platforms. They lead a marketing team, and as team leaders generally do, they oversee the team's activities. They set goals and deadlines, supervise content creation, approve ideas or final products, provide guidance, and manage schedules.
On top of this, however, digital marketing coordinators are masters of online communication. They hit the nail on the head by selecting the right channels to reach target customers. They know how to formulate messages that hit home and eat competitors' marketing strategies for breakfast.
As a digital marketing coordinator, you have to be a creative thinker ahead of the curve. Apart from generating marketing content and creating communication strategies, you will manage digital media platforms and track your campaigns' progress. Overall, the consistent and tantalizing image of the company or brand you promote will rest on your shoulders.
What general advice would you give to a digital marketing coordinator?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $50,405
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 12.71%
Black or African American 5.08%
Hispanic or Latino 12.12%
Unknown 4.98%
White 64.98%
Genderfemale 58.69%
male 41.31%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Digital marketing coordinator career paths
Key steps to become a digital marketing coordinator
Explore digital marketing coordinator education requirements
Start to develop specific digital marketing coordinator skills
Skills Percentages Digital Marketing 26.00% Email Marketing 6.00% Google Analytics 4.73% WordPress 4.59% Marketing Campaigns 4.37% Complete relevant digital marketing coordinator training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real digital marketing coordinator resumes.Research digital marketing coordinator duties and responsibilities
- Implement & manage the Google Adsense campaign for this site.
- Manage website content through custom CMS updating restaurant, retail and room information to promote changes and promotions.
- Manage and analyze e-commerce data.
- Manage social media communications via LinkedIn.
Prepare your digital marketing coordinator resume
When your background is strong enough, you can start writing your digital marketing coordinator resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital marketing coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable digital marketing coordinator resume templates
Build a professional digital marketing coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital marketing coordinator resume.
Apply for digital marketing coordinator jobs
Now it's time to start searching for a digital marketing coordinator job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first digital marketing coordinator job
Are you a digital marketing coordinator?
Share your story for a free salary report.
Average digital marketing coordinator salary
The average digital marketing coordinator salary in the United States is $50,405 per year or $24 per hour. Digital marketing coordinator salaries range between $37,000 and $67,000 per year.
What am I worth?
How do digital marketing coordinators rate their job?
Digital marketing coordinator reviews
It can be mildly rewarding to edit a website on the backend and immediately see the changes on the front end. Black Friday can be fun when you push sales and get to see people on the website shopping your product. Also there is potential to work hybrid or fully remote depending on the company and its demands.
It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Updated January 8, 2025
