Digital marketing coordinators devise and implement marketing campaigns on online platforms. They lead a marketing team, and as team leaders generally do, they oversee the team's activities. They set goals and deadlines, supervise content creation, approve ideas or final products, provide guidance, and manage schedules.
On top of this, however, digital marketing coordinators are masters of online communication. They hit the nail on the head by selecting the right channels to reach target customers. They know how to formulate messages that hit home and eat competitors' marketing strategies for breakfast.
As a digital marketing coordinator, you have to be a creative thinker ahead of the curve. Apart from generating marketing content and creating communication strategies, you will manage digital media platforms and track your campaigns' progress. Overall, the consistent and tantalizing image of the company or brand you promote will rest on your shoulders.
There is more than meets the eye when it comes to being a digital marketing coordinator. For example, did you know that they make an average of $21.99 an hour? That's $45,741 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many digital marketing coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a digital marketing coordinator, we found that a lot of resumes listed 11.2% of digital marketing coordinators included analytics, while 7.0% of resumes included content marketing, and 6.3% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing coordinator job title. But what industry to start with? Most digital marketing coordinators actually find jobs in the media and retail industries.
If you're interested in becoming a digital marketing coordinator, one of the first things to consider is how much education you need. We've determined that 76.5% of digital marketing coordinators have a bachelor's degree. In terms of higher education levels, we found that 13.9% of digital marketing coordinators have master's degrees. Even though most digital marketing coordinators have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital marketing coordinator. When we researched the most common majors for a digital marketing coordinator, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing coordinator resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital marketing coordinator. In fact, many digital marketing coordinator jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing coordinators also have previous career experience in roles such as internship or marketing coordinator.