Find The Best Digital Marketing Coordinator Jobs For You

Where do you want to work?

0 selections

Working as a Digital Marketing Coordinator

Digital marketing coordinators devise and implement marketing campaigns on online platforms. They lead a marketing team, and as team leaders generally do, they oversee the team's activities. They set goals and deadlines, supervise content creation, approve ideas or final products, provide guidance, and manage schedules.

On top of this, however, digital marketing coordinators are masters of online communication. They hit the nail on the head by selecting the right channels to reach target customers. They know how to formulate messages that hit home and eat competitors' marketing strategies for breakfast.

As a digital marketing coordinator, you have to be a creative thinker ahead of the curve. Apart from generating marketing content and creating communication strategies, you will manage digital media platforms and track your campaigns' progress. Overall, the consistent and tantalizing image of the company or brand you promote will rest on your shoulders.

There is more than meets the eye when it comes to being a digital marketing coordinator. For example, did you know that they make an average of $21.99 an hour? That's $45,741 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Digital Marketing Coordinator Do

There are certain skills that many digital marketing coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

When it comes to the most important skills required to be a digital marketing coordinator, we found that a lot of resumes listed 11.2% of digital marketing coordinators included analytics, while 7.0% of resumes included content marketing, and 6.3% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing coordinator job title. But what industry to start with? Most digital marketing coordinators actually find jobs in the media and retail industries.

How To Become a Digital Marketing Coordinator

If you're interested in becoming a digital marketing coordinator, one of the first things to consider is how much education you need. We've determined that 76.5% of digital marketing coordinators have a bachelor's degree. In terms of higher education levels, we found that 13.9% of digital marketing coordinators have master's degrees. Even though most digital marketing coordinators have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital marketing coordinator. When we researched the most common majors for a digital marketing coordinator, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing coordinator resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital marketing coordinator. In fact, many digital marketing coordinator jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing coordinators also have previous career experience in roles such as internship or marketing coordinator.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary$45,741
Job Growth Rate20%

Digital Marketing Coordinator Career Paths

Top Careers Before Digital Marketing Coordinator

Top Careers After Digital Marketing Coordinator

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Marketing Coordinator

Digital Marketing Coordinators in America make an average salary of $45,741 per year or $22 per hour. The top 10 percent makes over $59,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$45,741

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range39k - 71k$53k$53,130
Hoboken, NJ
Salary Range41k - 68k$53k$53,023
Ann Arbor, MI
Salary Range41k - 67k$53k$52,912
Raleigh, NC
Salary Range41k - 66k$53k$52,525
Seattle, WA
Salary Range41k - 65k$52k$52,094
West Hartford, CT
Salary Range40k - 66k$52k$51,782
$28k
$71k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Digital Marketing Coordinator
Digital Marketing Coordinator
Us Ghost Adventures Inc.
Us Ghost Adventures Inc.
01/07/2021
01/07/2021
$20,87001/07/2021
$20,870
Digital Marketing Coordinator
Digital Marketing Coordinator
Us Ghost Adventures Inc.
Us Ghost Adventures Inc.
12/12/2020
12/12/2020
$20,87012/12/2020
$20,870
Digital Marketing Coordinator
Digital Marketing Coordinator
Robert Half
Robert Half
12/10/2020
12/10/2020
$58,43612/10/2020
$58,436
Digital Marketing Coordinator
Digital Marketing Coordinator
Open Invest
Open Invest
10/23/2020
10/23/2020
$65,00010/23/2020
$65,000
Digital Marketing Coordinator
Digital Marketing Coordinator
Robert Half
Robert Half
10/15/2020
10/15/2020
$55,00010/15/2020
$55,000
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Digital Marketing Coordinator Demographics

Gender

female

55.0 %

male

40.7 %

unknown

4.3 %

Ethnicity

White

69.4 %

Asian

11.4 %

Hispanic or Latino

10.7 %

Foreign Languages Spoken

Spanish

42.7 %

French

12.0 %

Mandarin

6.7 %
See More Demographics

Digital Marketing Coordinator Education

Majors

Marketing
22.7 %
Business
17.1 %

Degrees

Bachelors

76.5 %

Masters

13.9 %

Certificate

4.2 %

Top Colleges for Digital Marketing Coordinators

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Marketing Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.2% of digital marketing coordinators listed analytics on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Best States For a Digital Marketing Coordinator

Some places are better than others when it comes to starting a career as a digital marketing coordinator. The best states for people in this position are Delaware, New Jersey, Michigan, and Rhode Island. Digital marketing coordinators make the most in Delaware with an average salary of $58,899. Whereas in New Jersey and Michigan, they would average $52,990 and $52,920, respectively. While digital marketing coordinators would only make an average of $52,393 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Digital Marketing Coordinator Jobs:
43
Highest 10% Earn:
$92,000
Location Quotient:
1.27
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Digital Marketing Coordinator Jobs:
52
Highest 10% Earn:
$83,000
Location Quotient:
1.42
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Digital Marketing Coordinator Jobs:
168
Highest 10% Earn:
$83,000
Location Quotient:
1.28
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
View Full List

How Do Digital Marketing Coordinator Rate Their Jobs?

Working as a Digital Marketing Coordinator? Share your experience anonymously.
Rate
Do you work as a Digital Marketing Coordinator?
Rate how you like work as Digital Marketing Coordinator. It's anonymous and will only take a minute.
Rate

Top Digital Marketing Coordinator Employers

1. Robert Half International
4.5
Avg. Salary: 
$41,163
Digital Marketing Coordinators Hired: 
24+
2. NBCUniversal
4.6
Avg. Salary: 
$49,759
Digital Marketing Coordinators Hired: 
6+
3. Sony Music Entertainment
4.6
Avg. Salary: 
$48,928
Digital Marketing Coordinators Hired: 
5+
4. Randstad USA
4.1
Avg. Salary: 
$46,581
Digital Marketing Coordinators Hired: 
5+
5. Google
4.8
Avg. Salary: 
$71,189
Digital Marketing Coordinators Hired: 
3+
6. ESPN
4.7
Avg. Salary: 
$49,536
Digital Marketing Coordinators Hired: 
3+

Digital Marketing Coordinator Videos

Updated October 2, 2020