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Become A Digital Marketing Coordinator

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Working As A Digital Marketing Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Digital Marketing Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Marketing Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Marketing Coordinator jobs

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Average Length of Employment
Digital Specialist 2.2 years
Digital Editor 2.1 years
Media Coordinator 1.6 years
Top Employers Before
Internship 10.1%
Top Employers After
Founder 3.4%

Digital Marketing Coordinator Demographics

Gender

Female

57.7%

Male

40.6%

Unknown

1.7%
Ethnicity

White

74.2%

Hispanic or Latino

12.4%

Asian

11.0%

Unknown

1.8%

Black or African American

0.7%
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Languages Spoken

Spanish

47.9%

French

10.4%

Mandarin

6.3%

Korean

6.3%

Russian

4.2%

Portuguese

4.2%

Chinese

4.2%

Greek

4.2%

Hebrew

2.1%

Bosnian

2.1%

Italian

2.1%

Serbian

2.1%

Cantonese

2.1%

Croatian

2.1%
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Digital Marketing Coordinator Education

Schools

Michigan State University

7.2%

University of California - Los Angeles

6.2%

University of North Texas

6.2%

Full Sail University

6.2%

Temple University

6.2%

Arizona State University

5.2%

University of Arizona

5.2%

University of Pittsburgh -

5.2%

Florida International University

5.2%

University of Oregon

5.2%

University of Central Florida

5.2%

Boston University

4.1%

California State University - Fullerton

4.1%

Seattle University

4.1%

Pennsylvania State University

4.1%

Georgia State University

4.1%

University of California - Berkeley

4.1%

University of Texas at Dallas

4.1%

University of Southern California

4.1%

University of Wisconsin - Madison

4.1%
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Majors

Marketing

25.1%

Business

18.4%

Communication

15.8%

Public Relations

5.6%

Advertising

4.0%

Management

3.7%

Entertainment Business

3.3%

Journalism

3.0%

Graphic Design

3.0%

English

3.0%

Psychology

2.3%

Fine Arts

2.1%

History

1.6%

Specialized Sales And Merchandising

1.4%

Photography

1.4%

Computer Science

1.4%

Business Communications

1.4%

Writing

1.2%

Kinesiology

1.2%

Political Science

1.2%
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Degrees

Bachelors

72.5%

Masters

13.4%

Other

7.9%

Associate

3.5%

Certificate

2.0%

Doctorate

0.6%

Diploma

0.2%
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Job type you want
Full Time
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Internship
Temporary

Real Digital Marketing Coordinator Salaries

Job Title Company Location Start Date Salary
Digital Marketing Coordinator-Latin America Netflix, Inc. Los Gatos, CA Mar 02, 2015 $110,000
Digital Marketing Coordinator-Latin America Netflix Inc. Los Gatos, CA Mar 02, 2015 $110,000
Senior Digital Marketing Coordinator The Apparel Group, Ltd. New York, NY Aug 21, 2014 $65,000
Digital Marketing Coordinator J. One Corporation New York, NY Sep 10, 2013 $53,991
Ecommerce and Digital Marketing Coordinator Coco Cooper LLC New York, NY Jan 06, 2016 $48,001
Digital Marketing Coordinator Entrust Administration, Inc. Oakland, CA Sep 13, 2016 $46,134 -
$56,000
Digital Marketing Coordinator The Donna Karan Company LLC New York, NY Jan 09, 2016 $46,000
Digital Marketing Coordinator B Culture Media, Inc. New York, NY Feb 25, 2013 $45,448

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Top Skills for A Digital Marketing Coordinator

WebContentEmailCampaignsFacebookADSTwitterInstagramGoogleAdwordsYoutubeSearchEngineOptimizationLinkedinPinterestPPCAdobePhotoshopHtmlGraphicDesignContentCreationROIE-CommerceContentManagementSystemCompanyWebsiteWebTraffic

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Top Digital Marketing Coordinator Skills

  1. Web Content
  2. Email Campaigns
  3. Facebook ADS
You can check out examples of real life uses of top skills on resumes here:
  • Generated residential homes sales and mortgage leads that included use of pay-per-click advertising, search engine optimization and email campaigns.
  • Helped in copy writing for Google Ad Word campaigns (keywords) and launching Facebook Ads in Power Editor.
  • Researched online marketing opportunities for SPT shows with an emphasis on social networks such as Facebook and Twitter.
  • Write and produce original content for blog and all social media channels including Instagram, Facebook & Twitter.
  • Created and managed Google AdWords campaigns Coordinated eCommerce strategy to increase sales of Branded and Generic Merchandise.

Top Digital Marketing Coordinator Employers

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Digital Marketing Coordinator Videos

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

A Day In The Life: Marketing Manager

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